It is 2008 and a huge financial crisis has engulfed almost the entire world plunging many countries into a recession. Being your own boss with your own online home business could be the answer to a recession proof business. Online marketing businesses are still well placed to prosper even though most people are being very careful with their money and consumer spending is certainly slowing down. Those who are willing to make a concerted effort to put in the work and master internet marketing skills should consider some of the advantages of setting up an online home business. The number one advantage of setting up a home business online during a recession has to be price. An online business that you run from the comfort of your own home is far cheaper to set up and run when compared to traditional businesses. You will be risking a very small sum of money compared to the capital you would need to put in to start a traditional business should your online business fail. The second advantage has to be the speed at which you can get setup online. A computer with internet access is all you need to get started. Then simply get your own domain name, set up a web site with a reputable hosting company and take out a monthly subscription for a reliable autoresponder service. You can complete these tasks in a day then you just need to locate some in-demand products to sell and you are in business. Having your own website gives you the flexibility to add and remove products from your site very quickly and so you can change focus as demand changes. Experienced marketers are proficient in responding to the fast moving development in various niche markets. You can get started very quickly as an affiliate marketer if you do not have a product of your own to sell. Joining affiliate programs is fast, free and easy and you will find a wide range of products suitable for an equally wide range of niche markets. During a recession there are certain products that are in great demand so you could see ever increasing profits if you choose your niche market carefully. Many people will be striving to find ways to make money and ways to save money. So look for niche markets related to for example earning extra income online, online business start-up ideas, CV services, job searching, discount voucher services. You could then certainly benefit from a period of dynamic growth as more and more people look for ways to earn some extra cash, start an online home business or save money. To research something these days, the first place people turn to is the internet. It is common practice to search online for information and ideas before making any investment or purchasing decisions. Spend some time and make a list of what you think people will be looking for during a recession and then offer advice as well as services and/or products to fulfill their needs. You can consider an online home business to be a recession proof business as you could well be sitting on a goldmine if you choose your products carefully and offer them at attractive prices.