Tweet

Cost Effective Advertising Ideas For The Home Business Owner

Written by: Chris Simpson

Article Overview: If you are running your own home business, no doubt you know how important advertising is to your business. However, often the costs of advertising can get out of hand. Of course there are some ways that you can advertise today without breaking your fragile budget at this point in time.

Cost Effective Advertising Ideas For The Home Business Owner

If you are running your own home business, no doubt you know how important advertising is to your business. However, often the costs of advertising can get out of hand. Of course there are some ways that you can advertise today without breaking your fragile budget at this point in time.

It's important that you figure out low cost options for advertising if you are going to be able to keep your home business afloat. Not sure how to advertise without spending a huge amount of money? Well, here are a few great cost effective advertising ideas that will help you get great advertising without overspending.

Email Campaigns

One great idea that is cost effective and a great method of advertising is to use an email campaign. If you are willing to do the work on your own, it really won't cost you anything but time. This type of advertising is cost effective and it also can provide some great results. However, it can be time consuming. Finding a great autoresponder service is going to be key if you are going to make this advertising idea work for you.

Newsletters

Another great cost effective idea for advertising is to have a newsletter that you distribute. You can use an online newsletter or you can send out a hard copy of the newsletter as well. Make sure that the newsletter looks great and that it has quality information in it as well. This way you can reach people online and offline with a well written newsletter.

Business Cards

Business cards are a great way to advertise your home business without having to spend a huge amount of money. You'll find that business cards are not that expensive so they are cheap and easy to hand out. Make sure that you have your contact information, such as phone number, email, and web address on the business cards as well if you want to see the best results. Believe it or not, these small cards can really provide you with some great advertising results without having to spend a huge amount of money.

Writing Articles

Writing articles today is one of the best methods of advertising out there and it is very cost effective as well. In fact, if you are able to write your own articles, it won't cost you a thing. Simply write high quality articles and distribute them to article directories. They'll include a resource box that basically advertises your site for you so you increase the traffic to your site. Many people are finding this to be a top way to advertise without spending a lot of money.

Related Articles
  Home Business Expert: How To Advertise Innovative & Fresh Ideas
  Is Online Advertising Cost Effective?
  Website Traffic - Vital Aspect Of Your Online Home Business Success
  Home Based Business Ideas To Get You Started
  See No Ad, Hear No Ad, Make No Sales

Article Tags: advertising idea, advertising ideas, amount of money, autoresponder service, budget, business cards, cost effective advertising, email campaign, email campaigns, great advertising, home business, newsletter business, no doubt, phone number, point in time, small cards, time consuming



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
No fee biz banking - I miss Bizsmart - it was a great no fee banking option for businesses but I guess the company wasn't making much returns and had to shut down. Are there any other no fee or Low Cost Business banking options still available in Canada?
Job titles - [quote:3shpwvxj]In fact, I've had friends tell me that "Founder" is better than "Owner" since it's less possessive.[/quote:3shpwvxj] For myself, I don't care for the term "Founder" [i:3shpwvxj]because [/i:3shpwvxj]it's not possessive. You can be the founder of a company and have sold it - so it no longer belongs to you. However, if you call yourself "Owner" - people know the company is still in your hands. But I don't like Owner, either. I'd prefer President or Director, because one can be an absentee owner, whereas if one is a President or Director, people assume you're involved in the day to day activities. Manager, on the other hand, wouldn't work if its your business, because (to me, anyway) that implies that you "manage" for someone else - like at a restaurant.
Re: How do you budget your life? - Here is my financial management categories for today: 15% Long Term Savings; 10% Home Expenses; 45% Business and Marketing charges; 10% Friends (Meeting); 20$ Scientific and Law Books. But this will change when it is August or September. Orxan
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Set Sales Goals that Work

Are You Too Good for Your Job?

Civility in the Workplace---Is it Decreasing?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.