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Easy Steps to Start Internet Marketing For Your Website

Written by: Chris Simpson

Article Overview: Having a web site and selling a product is a good way to make money. But having your site is not sufficient for driving potential customers to that site. You also need to do some marketing. The general rule is that the more marketing you do the more money you're likely to make as a result.

Easy Steps to Start Internet Marketing For Your Website

Having a web site and selling a product is a good way to make money. But having your site is not sufficient for driving potential customers to that site. You also need to do some marketing. The general rule is that the more marketing you do the more money you're likely to make as a result.

Below are some strategies that will help you bring traffic to your site.

Using Articles

Articles are a good source of marketing for several reasons.

1. They establish your credibility in your field.
2. They can be search engine optimized to help your site rank higher at Google and other engines.
3. They can explain the benefits of the products or services you sell.
4. They can be posted on other sites, in e-zines, in newsletters, and other sources which can be accessed by potential customers.

When you are using articles for marketing, you need to keep a few things in mind. First, the content has to be solid. Don't just throw some keywords into a fluff piece that doesn't really say anything - that's not going to make an impression on potential customers. Second, post your articles anywhere you can but always include a resource box. That resource box should include your name, your credentials, and a link back to your web site.

Using Press Releases

Press releases are another smart marketing method for your web site. A press release is then distributed throughout media outlets with the hopes of more stories being written about your site or simply that potential customers would stumble across it on the Internet elsewhere.

You can find a number of distribution services available on the Internet. Some are free but they won't help you reach major outlets. Others charge a fee - sometimes a rather steep fee - but can help your press releases reach a wide audience.

Of course, you can also use the press releases just like the articles. You can post them in a "News" section on your web site or on other sites.

The key to writing an effective press release is picking the right angle. For example, if your site is just being launched you need to explain why your services or product are a valuable contribution to the market. You can also write press releases to announce contests, awards, or charitable donations associated with your site.

Search Engine Optimization

SEO is one of the most popular methods of marketing. Any content you write for your site whether it's on the landing page, an article, or a press release should be optimized. That means you write the content with the focus on a few keywords or phrases.

These keywords should be the same ones potential customers would enter into search engines to find your product or services. If you're not sure what those keywords would be or if you want to identify popular variations of those keywords, then there are a number of free tools available on the Internet.

Remember that marketing may take time and money but it's well-worth the investment.

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Article Tags: articles articles, audience, credentials, credibility, distribution services, e zines, fluff piece, google, media outlets, press release, press releases press, right angle, search engine, site rank, smart marketing, traffic, way to make money



Related Forum Posts
Re: How to promote my site - All I can suggest to you is.. if you don't have knowledge in SEO and or in Internet Marketing, you better understand what is SEO first and what it's dos and don'ts.. After you learn in.. Start with the basic SEO techniques: - Web Directories Submission - Classified Ads - Social Bookmarking - Forum Posting - Blogging - Article Submission Then the rest follows..
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: The Best Method for Online Marketing - we must choose the most suitable one to use.. there are so many diffrent strategy here.. 1. Start with a web promotion plan and an effective web design and development strategy. 2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques. 3. Learn to use Email Marketing Effectively. 4. Dominate your marketing niche with affiliate, reseller, and associate programs. 5. Request an analysis from an Internet marketing coach or Internet marketing consultant. 6. Build a responsive opt-in email list. 7. Publish articles or get listed in news stories. 8. Write and publish online press releases. 9. Facilitate and run contests and giveaways via your web site. 10. Blog and interact with your visitors.
Re: e-Commerce and e-Payment providers - When I came back to Japan in 1999 I sometimes used to ask my students if they would buy anything on the Internet and at that time most thought it was too risky. I'd encourage them to try by using well known sites such as Amazon.co.jp and also pointed out that using a credit card on a reputable site was safer than using it at a restaurant. I can't remember the last time I had that discussion or when the "tipping point" occurred in Japan. To answer your other question, I use Paypal for several reasons: 1. Brand familiarity 2. Easy to use 3. Free to withdraw 50,000yen+ to my Japanese bank account - a huge benefit (but maybe other systems also offer that...?) 4. Easy to cancel subscriptions On the down side, their transaction fees are quite costly, they are difficult to contact and when disputes arise you can sometimes lose even when you can prove via your tracking service that the disputed item was "delivered" to the customer's address!


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