How To Write A News-Worthy Press Release
How To Write A News-Worthy Press Release
One of the best ways that you can advertise, even on a small budget, is to use press releases. Of course if you decide to advertise through press releases, you need to make sure that they are news worthy so they actually get published. If you're wondering how to write a news-worthy press release, here are some top tips to help.
Make Sure You Have a Catchy Headline
Probably the most important thing you can do when working to write a news-worthy press release is to make sure that you have a catchy headline. It should actually summarize the entire press release for you. Not only will you be competing with other press releases to get published, but you'll also be working to grab the readers' attention as well.
If people aren't drawn in by the headline, chances are that they won't give the press release a second look. So, make sure the headline catches the attention of the reader and is an accurate portrayal of what is in the press release.
Ensure the Body Supports the Headline
Next you'll want to make sure that your press release body supports your headline. It should work off the headline by providing the who, what, where, why, and when. It should take that headline and go deeper into the topic, providing important news that readers want to know. If your body does not support your headline, you'll have a problem even getting the press release accepted.
Avoid Any Hype
The quickest way to get your press release rejected is to put hype into the release. Press releases that are news worthy are to be written from a journalistic point of view. This means that it should be unbiased and only provide the facts. Too much hype will make it look like a sales letter and editors are not going to publish that kind of a press release.
Always Add Contact Information
Adding your contact information and a brief profile of your company is important as well when writing a news-worthy press release. This is especially important if editors and readers are not familiar with your company. You'll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.
After you write the press release, make sure that you go back and look it over carefully. Tighten up the writing, look for errors, and ensure that it is easy to read. Then you'll be ready to submit the press release.
How To Write A NewsWorthy Press Release - To learn more about this author, visit Chris Simpson's Website.
Like this article? Share it with your friends
If you are running any type of a business, whether in your home town or online, you'll find that it is essential to get good publicity. If you don't advertise, you will have a hard time bringing in more customers.
One of the best ways that you can advertise, even on a small budget, is to use press releases. Of course if you decide to advertise through press releases, you need to make sure that they are news worthy so they actually get published. If you're wondering how to write a news-worthy press release, here are some top tips to help.
Make Sure You Have a Catchy Headline
Probably the most important thing you can do when working to write a news-worthy press release is to make sure that you have a catchy headline. It should actually summarize the entire press release for you. Not only will you be competing with other press releases to get published, but you'll also be working to grab the readers' attention as well.
If people aren't drawn in by the headline, chances are that they won't give the press release a second look. So, make sure the headline catches the attention of the reader and is an accurate portrayal of what is in the press release.
Ensure the Body Supports the Headline
Next you'll want to make sure that your press release body supports your headline. It should work off the headline by providing the who, what, where, why, and when. It should take that headline and go deeper into the topic, providing important news that readers want to know. If your body does not support your headline, you'll have a problem even getting the press release accepted.
Avoid Any Hype
The quickest way to get your press release rejected is to put hype into the release. Press releases that are news worthy are to be written from a journalistic point of view. This means that it should be unbiased and only provide the facts. Too much hype will make it look like a sales letter and editors are not going to publish that kind of a press release.
Always Add Contact Information
Adding your contact information and a brief profile of your company is important as well when writing a news-worthy press release. This is especially important if editors and readers are not familiar with your company. You'll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.
After you write the press release, make sure that you go back and look it over carefully. Tighten up the writing, look for errors, and ensure that it is easy to read. Then you'll be ready to submit the press release.
How To Write A NewsWorthy Press Release - To learn more about this author, visit Chris Simpson's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Chris's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 New Sales Leadership Paradigm Million $ Interview Emotional Intelligence Online Marketing Tools Networking Impacts Income |
|
 | ||
 |
The Top 10 ProBlogger Posts
Best Posts for Bloggers | |
 |
Email The Reporters
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||