Podcasting has been called the wave of the future. The truth, however, is that podcasting is the here-and-now and is gaining momentum across the world. There are podcasts available for just about any topic you can think of from cooking to video games to religion. Podcasting can have many uses for the home based business owner. It can be useful not only advertise, but to also communicate your business message. Below are 5 tips on how to use podcasts to benefit your business. 1. Reach your niche market – Depending on your product, podcasting can be the perfect way to reach new groups of people in your market. Believe it or not, there are people out there looking for the product you provide! Podcasts are quickly becoming a new advertising venue as well. A podcast that is listed in podcasting directories such as iTunes can reach thousands, even millions of listeners. This can be a very inexpensive method for advertisers on a budget. The popularity of podcasts is a steadily growing trend. Many people who are just beginning to learn about podcasts will search for topics of there interest. This is a great way to reach customers that you would not have been able to reach before the advent of podcasting. As of February 2006, a Google search for the term “podcast” returns over 205,000,000 results. The amazing reality of this is that it is still, in effect, an untapped market that will continue its growth in the years to come. 2. Share your passion – Podcasting is a great way to share what you love! If you are excited about a topic or product, chances are that others out there are, too. A podcast on the topic you are passionate about is a great way to connect with other people that share your passion. People can hear your excitement over the “airwaves”. I always enjoy listening to a program when the speaker is obviously energized about whatever it is he’s speaking on. 3. Share information – Many home based business have begun because they are filling a need. A podcast can help this information reach the people that it will benefit. For example, CWAHM.com was created to help women be at home with their children while still contributing to their families financially. Many of the sites’ visitors are buys moms who may not have the time to scour the hundreds of pages the site contains. Our podcast, Christian Work at Home Moment, airs once a week and is 24 minutes long. It’s an easy way for moms to learn more about working from home without spending hours on their computer. Make it a point to research your topic and find all of the interesting and little known facets of passion. Keep your listeners interested and they will want to hear more! 4. Become an “Expert” in your field – Creating a podcast can help to establish you as an “expert” in the area your broadcast covers. You must be willing to take the time, do the research and share information that is valuable and useful to your listeners. Just as authors become experts by researching and writing on specific topics, podcasters become experts by sharing the information they find with their listening audience. There is a big market for podcasts in a multitude of areas – the next expert could be YOU! 5. It’s easy - A podcast can be started with virtually no cost or investment. In most cases, there is no need to be “tech savvy” to be a podcast creator. It can be as simple as using a phone to record your podcast through a service like Odeo.com. There are, of course, more complicated set-ups, but to begin you truly just need a topic, a phone and a quiet spot to record! Podcasting is easy for listeners as well. A podcast can be listened to directly from a website or downloaded from iTunes and put directly on an MP3 device. There are many reasons that a podcast can benefit small and home-based businesses. This growing market is an entirely new way to communicate information to the world. When it comes to podcasting, the sky’s the limit!