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Six Ways To Make Your Marketing Count

Written by: Jill Hart

Article Overview: Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts.

Six Ways To Make Your Marketing Count

According to the National Center for Policy Analysis there are nearly 17 million home-based businesses in the U.S. today. As the number of business rise, it becomes increasingly more difficult to effectively market a small business. And when the small business is run by mom with a minuscule advertising the budget, the challenge becomes even tougher. As moms trying to make our way in this billion dollar industry, how do we best focus our marketing efforts?

Do Your Homework
The best way to get good results from your marketing efforts is to research the sites you're considering. Look for websites that are aimed at your target market, that have premium ad placements and that are willing to share their traffic statistics, number of subscribers, etc.

Be Bold
Statistics show that the bigger the ad, the higher the response. Double Click, a digital marketing firm, did a study in 2006 that showed a "strong correlation between the size of ads and their clickthrough performance." So, whenever possible, choose a banner size larger than the standard 468 x 60. It may be pricier, but the results should be worth the extra expense.

Think fresh
Try to find innovative ways to reach your market. Consider trying a rich media campaign that includes a video advertisement, banners formatted in Flash, and other interactive ads. By finding new ways to present your business or product, you'll catch the eye of viewers who might not normally have noticed your advertisement.

Be personal
The potential customers who view your ads want you to connect with them. They want to know how your product or service will make a difference in their lives. Write your ad copy in such a way that it brings the viewers need for your product to their attention.

Another way to make your advertising more personal is to use images - especially real-life photographs. You can find royalty free photos

Be Unique
Make your ad stand out by creating something different and unique - something that represents your company well. Diana Ennen, a publicist and president of VirtualWordPublishing.com states, "With so much competition out there today, it's important to make your ad stand out and speak directly to your target audience. No one knows your business and clients better than you, so create the ad that tells everyone why they should buy from you."

Repeat
The number of times a potential customer views your advertisement has a direct link to their perception of your product/brand. Look for websites with a high volume of traffic and don't be afraid to ask for any traffic statistics or click-thru statistics that they can provide.

Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts. Remember that your customers form opinions about your products based on the information you provide, so make sure that your ads are the best they can be.

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Article Tags: advertisement banners, banner size, correlation, digital marketing, dollar industry, double click, home based businesses, homework, interactive ads, life photographs, marketing efforts, marketing firm, media campaign, moms, new ways, placements, royalty free photos, target market, traffic statistics, video advertisement



Related Forum Posts
Do what i did - I had the same dilemma. My solution? I started my own marketing firm! No, in all reality, even if you have a degree in Marketing, you will have to take crappy entry-level jobs to get your foot in the door. Make the most of them by taking on extra tasks that will give you skills that will improve your resume. It's a slow process, but if you can get just one job in Marketing, you're on your way!
Re: Testimonials Needed for Business Plan Workbook - Hi Evan, Count me in. I am sending my email immediately
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.


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