Six Ways To Make Your Marketing Count
Six Ways To Make Your Marketing Count
Do Your Homework
The best way to get good results from your marketing efforts is to research the sites you're considering. Look for websites that are aimed at your target market, that have premium ad placements and that are willing to share their traffic statistics, number of subscribers, etc.
Be Bold
Statistics show that the bigger the ad, the higher the response. Double Click, a digital marketing firm, did a study in 2006 that showed a "strong correlation between the size of ads and their clickthrough performance." So, whenever possible, choose a banner size larger than the standard 468 x 60. It may be pricier, but the results should be worth the extra expense.
Think fresh
Try to find innovative ways to reach your market. Consider trying a rich media campaign that includes a video advertisement, banners formatted in Flash, and other interactive ads. By finding new ways to present your business or product, you'll catch the eye of viewers who might not normally have noticed your advertisement.
Be personal
The potential customers who view your ads want you to connect with them. They want to know how your product or service will make a difference in their lives. Write your ad copy in such a way that it brings the viewers need for your product to their attention.
Another way to make your advertising more personal is to use images - especially real-life photographs. You can find royalty free photos
Be Unique
Make your ad stand out by creating something different and unique - something that represents your company well. Diana Ennen, a publicist and president of VirtualWordPublishing.com states, "With so much competition out there today, it's important to make your ad stand out and speak directly to your target audience. No one knows your business and clients better than you, so create the ad that tells everyone why they should buy from you."
Repeat
The number of times a potential customer views your advertisement has a direct link to their perception of your product/brand. Look for websites with a high volume of traffic and don't be afraid to ask for any traffic statistics or click-thru statistics that they can provide.
Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts. Remember that your customers form opinions about your products based on the information you provide, so make sure that your ads are the best they can be.
Six Ways To Make Your Marketing Count - To learn more about this author, visit Jill Hart's Website.
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According to the National Center for Policy Analysis there are nearly 17 million home-based businesses in the U.S. today. As the number of business rise, it becomes increasingly more difficult to effectively market a small business. And when the small business is run by mom with a minuscule advertising the budget, the challenge becomes even tougher. As moms trying to make our way in this billion dollar industry, how do we best focus our marketing efforts?
Do Your Homework
The best way to get good results from your marketing efforts is to research the sites you're considering. Look for websites that are aimed at your target market, that have premium ad placements and that are willing to share their traffic statistics, number of subscribers, etc.
Be Bold
Statistics show that the bigger the ad, the higher the response. Double Click, a digital marketing firm, did a study in 2006 that showed a "strong correlation between the size of ads and their clickthrough performance." So, whenever possible, choose a banner size larger than the standard 468 x 60. It may be pricier, but the results should be worth the extra expense.
Think fresh
Try to find innovative ways to reach your market. Consider trying a rich media campaign that includes a video advertisement, banners formatted in Flash, and other interactive ads. By finding new ways to present your business or product, you'll catch the eye of viewers who might not normally have noticed your advertisement.
Be personal
The potential customers who view your ads want you to connect with them. They want to know how your product or service will make a difference in their lives. Write your ad copy in such a way that it brings the viewers need for your product to their attention.
Another way to make your advertising more personal is to use images - especially real-life photographs. You can find royalty free photos
Be Unique
Make your ad stand out by creating something different and unique - something that represents your company well. Diana Ennen, a publicist and president of VirtualWordPublishing.com states, "With so much competition out there today, it's important to make your ad stand out and speak directly to your target audience. No one knows your business and clients better than you, so create the ad that tells everyone why they should buy from you."
Repeat
The number of times a potential customer views your advertisement has a direct link to their perception of your product/brand. Look for websites with a high volume of traffic and don't be afraid to ask for any traffic statistics or click-thru statistics that they can provide.
Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts. Remember that your customers form opinions about your products based on the information you provide, so make sure that your ads are the best they can be.
Six Ways To Make Your Marketing Count - To learn more about this author, visit Jill Hart's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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