Marketing Home Business More Than Handing Out Cards
Marketing Home Business More Than Handing Out Cards
While direct mail marketing has fallen out of favor for many businesses, it remains one of the best bargains for the money. A professionally deigned mail piece with a well written message can mean more than thousands of internet ads or emails that might be considered spam. If you are not able to design and write good copy hire someone to do it for you and then follow their suggestions.
Even your answering machine can work for you when you can’t answer the phone personally. Instead of the traditional message about leaving a name, number and brief massage, add a sales pitch to your outgoing message. It can provide information to callers no matter what the time of day or night.
Press releases are often misunderstood by business owners who believe that simply sending out a press release will automatically get them mentioned in the newspaper. While most newspapers have a thick wall running between the editorial content and advertising, many times editors will read a release and see no news value and hand it to the ad department for a potential sale. In worse case situations, the press release is pitched, never seeing the light of day.
For a press release to have half a chance of making into the newspaper, it has to have some sort of news value. A promotion or an appointment of an employee is always welcome in most papers, but the release has to be about the person with your company name mentioned as an aside near the bottom. Releases that talk about new, exciting products can be useful but sending out a monthly press release is generally a waste of time.
Customer referrals can go both ways, depending on their experience with your business. It has been estimated that a customer who has a good experience will tell six of their friends. A customer who has a bad experience will tell 13. The best way to get new business is to treat the customer right every time you deal with them. Even if it means losing a few bucks on a sale item, by giving them a hard time, even if they are completely wrong, it can cost a whole lot more in future business from them and their friends and family.
Marketing Home Business More Than Handing Out Cards - To learn more about this author, visit Michael Laleye's Website.
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For new business owners, having customers find you can be one of the many challenges in getting your business off the ground. While many believe that the internet is the best way to gain market exposure, if your business is focused on one specific geographic area, going online can be unproductive. You will still want a professional website to serve as an online brochure and for some reason many people have the opinion that an online presence increases the credibility of a business.
While direct mail marketing has fallen out of favor for many businesses, it remains one of the best bargains for the money. A professionally deigned mail piece with a well written message can mean more than thousands of internet ads or emails that might be considered spam. If you are not able to design and write good copy hire someone to do it for you and then follow their suggestions.
Even your answering machine can work for you when you can’t answer the phone personally. Instead of the traditional message about leaving a name, number and brief massage, add a sales pitch to your outgoing message. It can provide information to callers no matter what the time of day or night.
Press releases are often misunderstood by business owners who believe that simply sending out a press release will automatically get them mentioned in the newspaper. While most newspapers have a thick wall running between the editorial content and advertising, many times editors will read a release and see no news value and hand it to the ad department for a potential sale. In worse case situations, the press release is pitched, never seeing the light of day.
For a press release to have half a chance of making into the newspaper, it has to have some sort of news value. A promotion or an appointment of an employee is always welcome in most papers, but the release has to be about the person with your company name mentioned as an aside near the bottom. Releases that talk about new, exciting products can be useful but sending out a monthly press release is generally a waste of time.
Customer referrals can go both ways, depending on their experience with your business. It has been estimated that a customer who has a good experience will tell six of their friends. A customer who has a bad experience will tell 13. The best way to get new business is to treat the customer right every time you deal with them. Even if it means losing a few bucks on a sale item, by giving them a hard time, even if they are completely wrong, it can cost a whole lot more in future business from them and their friends and family.
Marketing Home Business More Than Handing Out Cards - To learn more about this author, visit Michael Laleye's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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