It must be a sign of the times. In days past, people fought to keep their personal failures out of the public eye. Nobody wanted to be exposed as bankrupt, homeless, unemployed or a convict. These days, with foreclosure rates at an all-time high, it seems nearly everyone has had some kind of financial or personal crisis they have had to overcome.
In fact, it seems to be the common theme within the internet marketing advertising world – sad luck stories of how two years ago this guy was bankrupt, or how just over a year ago this woman was a single mom living on food stamps. Matt Morris, before he founded Success University, was penniless and living out of his car. Johnny Wimbrey, SU’s National Training Director, was raised in a shelter for abused women after suffering at the hands of an alcoholic parent. One of his brothers still serves time in prison today.
Society’s indignities make for great marketing material. Why? Because their desperation became their motivation. The ability to pull themselves up from the very bottom, with virtually no specialized training and precious few resources makes the victory all that much sweeter. These stories make “regular folks” like you and I think, “If they can do it, I can certainly do it!”
Now don’t get me wrong: because you have a roof over your head and the ability to pay to keep your utilities on each month does not mean you have no shot at success. And never will you hear me say you should try each and every program on the internet first before you come running to me for my nuggets of wisdom on how to quit your 9-5 job.
But here are some of the things that, alone or as a complete set, seem to make aspiring affiliates all the more willing to follow the instruction of a sponsor they know will see them through on their journey to financial independence:
· Disgust – you have reached your absolute wit’s end with your current situation, whether it’s living hand-to-mouth or paycheck-to-paycheck, and though your boss may be getting rich, by your estimation you’ll need to live and work to the age of 140 to have enough money to consider retirement.
· Desire – you want a better life for yourself and your family and you fight to hide the fear in your face when the hot water heater starts leaking or the family car begins to make a funny noise. Little Jane comes home from school and says her friend down the street is getting ready to go on a cruise with her parents for their summer vacation, and you know they went on a safari last year, and you figure nothing ever breaks down at their house.
· Discipline – sure, there are only so many hours in a day, but most of us never stop to think about how much time we really waste. You may not have a college degree, but are you teachable and trainable? I’ve heard it said that when we stop learning, we stop living. So even if it takes a while longer to figure out HTML, you are willing to commit the time you normally spend watching your favorite television programs to picking up a new skill.
· Desperation – you have got to change your situation. The commute is killing you, and your annual sick leave is always used up by April. You are buying lottery tickets each and every week, but you know you are never going to win. There is no “get rich quick” scenario in your future, so stop gambling with it.
You don’t have to look hungry to be hungry. If having your own business is something that interests you, do it. Stop thinking about it, because if you’ve never had your own business you have no idea what to expect anyway. Start by committing your time and the talents you already possess. You know how to do things that you may not even know are going to prove invaluable in your own business. What are you afraid of? Failing? If you never try, your failure is guaranteed.
Internet Marketing Sponsor in Search of Desperate Losers - To learn more about this author, visit Melissa Burton's Website.
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