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Market Yourself & Skyrocket Your Lead Generation

Guest post by: Deb Bixler

Article Overview: Marketin yourself as a free guest speaker to skyrocket your lead generation is a great way to bring a continuous flow of new leads into your business.

Market Yourself & Skyrocket Your Lead Generation

Direct Sales Consultant - Become A Free Speaker For Leads

No matter what industry you’re in, “free” is still an incredibly powerful word that folks just can’t get enough of. As a direct sales consultant, you can start taking advantage of free leads by offering your public speaking skills to local businesses, organizations, foundations and other groups in need of special guests. Since everyone’s budget are tighter than usual, by offering your skills and talents without any cost or obligation, you can easily find your direct sales business booming and your schedule crammed full of speaking engagements that will allow you to generate fresh leads and penetrate new markets. Before you know it, your direct sales party calendar will be booked out for months in advance and everyone will be begging for the opportunity to host your next event!

Scout Out Relevant Speaking Opportunities

Since not every direct sales consultant will sell the exact same products, there’s no “one-size-fits-all” solution to finding specific opportunities to offer your public speaking services free of charge. Instead, you’ll need to take some time out to investigate potential areas where there’s a perfect match between the knowledge you have to share, those who are seeking that knowledge and clever ways that you can turn this sharing of information into a future direct sales party. Check out your community calendar of events for likely candidates and perform a local Internet search for further inspiration.

Find Events That Relate To Your Business

Since running a direct sales business is your day job, don’t let your free speaking engagements crowd out your calendar too much. This is a danger even if your speaking engagements are relevant to your products. If they aren’t relevant, you’re probably doing nothing more than wasting time with no hope of future compensation. Once you know a speaking engagement is one that lines up with your direct sales business, it’s up to you to find ways to obtain those leads. While you can start out by simply asking the event coordinator for a list of who will be attending, along with contact information, this may not always be possible. Instead, create sign-in sheets or other incentives that will encourage participants to give you their phone numbers or email addresses in exchange for a freebie of some sort, even if it’s just a pamphlet, a coupon or other perk. Everyone always wants to win something so a prize drawing really works!

While this just begins to scratch the surface of the possibilities of generating leads through guest speaking opportunities, it should be enough to get your creative juices flowing in the right direction…

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Article Tags: business market, direct sales business, direct selling business, guest speaker, lead generation, new leads



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