Blog Less, Earn More
Blog Less, Earn More
I've been blogging for years, but I don't allow my blog to stand in the way of the purpose of the blog: monetization. I love blogging, and realize that it's an outrageously essential tool to accomplishing my financial goals. However, to focus completely on blogging without emphasizing the pillars of online-monetization is a mistake literally thousands of people make every day.
Of course, some niches are best served with a blog and not a website. Some topics simply are based upon timely relevance. I'm not saying blogging should die. I'm saying that every blogger should consider his financial reasons for blogging, and then base his business plan on the those conclusions.
Through the years, I blogged way more at first than now. The less I blog, the more links I generate to my static content, the better my content becomes and the more money I end up generating.
There are three basic reasons to spend less time focusing on constantly dreaming up content for a blog:
3. Get More Links
Article Directories should be at the foundation of every website/blog trying to get a foothold in its niche. For SEO, this should be obvious. Instead of writing an average blog post, submit it to dozens of article directories and get dozens of relevant links to your website. The possibilities are limitless as to how you can turn an okay post into an outstanding link.
Sometimes less is more.
2. Write Stronger Content
Blogging less means that you focus more on the posts that you do make. Instead of having 3 okay posts, make one essential post. Instead of having a year of blogging about random points regarding your niche, write 20 or so outrageously wonderful articles, and make those the pillars of your website.
There are two reasons to want content that is so much stronger than the typical blog post: organic SEO and repeat visitors. Organic SEO is a fancy way of saying that the better your content is, the more people will love it, and spread the word. Repeat visitors is a given. If your content is fantastic, people will come back later to read what you have to say.
Sometimes less is more.
1. Make More Money
Blogging is all about making money. Most blogs focus on ads on the sidebar. For larger blogs, this is a fantastic way to earn an income. When you have hundreds of thousands of visitors, selling ads is a piece of cake.
But for smaller potatoes, the amount of money from the traffic is harder. If one only has a few hundred subscribers, monetizing repeat traffic by selling repeat impressions with ads becomes incredibly difficult.
For many blogs, it would be economically advantageous to focus on selling a product or some other CPA monetization strategy. CPA + Residual income = success, regardless of how much traffic one gets. If all of the pages on a website are very specific and at the end include a selling pitch for a common affiliate product with a fantastic pay-out method, the monetization potential suddenly sky-rockets.
Sometimes less is more.
Should we give up blogging? Of course not. Blogging is a fantastic resource for readers, and is a great way of keeping people who enjoy your content coming back for more. It's also a great way to constantly add new content to your website.
Like most things, we have to evaluate whether focusing all of our writing time on blogging is the best way to generate a revenue. For some niches, it might be -- for others, it could be the worst thing one could do. Take a step back, look at your monetization plan, and ask yourself -- should I be focusing on blogging, or should I be focusing on another way to monetize? Sometimes less is more.
Blog Less Earn More - To learn more about this author, visit Shaun Connell's Website.
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There seems to be an obsession among bloggers about ... blogging. But are blogs all they're cracked up to be? Can one earn a full-time income blogging, all things considered? Or, more importantly, is that the best thing you can do?
I've been blogging for years, but I don't allow my blog to stand in the way of the purpose of the blog: monetization. I love blogging, and realize that it's an outrageously essential tool to accomplishing my financial goals. However, to focus completely on blogging without emphasizing the pillars of online-monetization is a mistake literally thousands of people make every day.
Of course, some niches are best served with a blog and not a website. Some topics simply are based upon timely relevance. I'm not saying blogging should die. I'm saying that every blogger should consider his financial reasons for blogging, and then base his business plan on the those conclusions.
Through the years, I blogged way more at first than now. The less I blog, the more links I generate to my static content, the better my content becomes and the more money I end up generating.
There are three basic reasons to spend less time focusing on constantly dreaming up content for a blog:
3. Get More Links
Article Directories should be at the foundation of every website/blog trying to get a foothold in its niche. For SEO, this should be obvious. Instead of writing an average blog post, submit it to dozens of article directories and get dozens of relevant links to your website. The possibilities are limitless as to how you can turn an okay post into an outstanding link.
Sometimes less is more.
2. Write Stronger Content
Blogging less means that you focus more on the posts that you do make. Instead of having 3 okay posts, make one essential post. Instead of having a year of blogging about random points regarding your niche, write 20 or so outrageously wonderful articles, and make those the pillars of your website.
There are two reasons to want content that is so much stronger than the typical blog post: organic SEO and repeat visitors. Organic SEO is a fancy way of saying that the better your content is, the more people will love it, and spread the word. Repeat visitors is a given. If your content is fantastic, people will come back later to read what you have to say.
Sometimes less is more.
1. Make More Money
Blogging is all about making money. Most blogs focus on ads on the sidebar. For larger blogs, this is a fantastic way to earn an income. When you have hundreds of thousands of visitors, selling ads is a piece of cake.
But for smaller potatoes, the amount of money from the traffic is harder. If one only has a few hundred subscribers, monetizing repeat traffic by selling repeat impressions with ads becomes incredibly difficult.
For many blogs, it would be economically advantageous to focus on selling a product or some other CPA monetization strategy. CPA + Residual income = success, regardless of how much traffic one gets. If all of the pages on a website are very specific and at the end include a selling pitch for a common affiliate product with a fantastic pay-out method, the monetization potential suddenly sky-rockets.
Sometimes less is more.
Should we give up blogging? Of course not. Blogging is a fantastic resource for readers, and is a great way of keeping people who enjoy your content coming back for more. It's also a great way to constantly add new content to your website.
Like most things, we have to evaluate whether focusing all of our writing time on blogging is the best way to generate a revenue. For some niches, it might be -- for others, it could be the worst thing one could do. Take a step back, look at your monetization plan, and ask yourself -- should I be focusing on blogging, or should I be focusing on another way to monetize? Sometimes less is more.
Blog Less Earn More - To learn more about this author, visit Shaun Connell's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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