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Blog Less, Earn More

Written by: Shaun Connell

Article Overview: Should you be blogging? Most seem to think yes, but some say no. See the pros of *not* blogging.

Blog Less, Earn More

There seems to be an obsession among bloggers about ... blogging. But are blogs all they're cracked up to be? Can one earn a full-time income blogging, all things considered? Or, more importantly, is that the best thing you can do?

I've been blogging for years, but I don't allow my blog to stand in the way of the purpose of the blog: monetization. I love blogging, and realize that it's an outrageously essential tool to accomplishing my financial goals. However, to focus completely on blogging without emphasizing the pillars of online-monetization is a mistake literally thousands of people make every day.

Of course, some niches are best served with a blog and not a website. Some topics simply are based upon timely relevance. I'm not saying blogging should die. I'm saying that every blogger should consider his financial reasons for blogging, and then base his business plan on the those conclusions.

Through the years, I blogged way more at first than now. The less I blog, the more links I generate to my static content, the better my content becomes and the more money I end up generating.

There are three basic reasons to spend less time focusing on constantly dreaming up content for a blog:

3. Get More Links

Article Directories should be at the foundation of every website/blog trying to get a foothold in its niche. For SEO, this should be obvious. Instead of writing an average blog post, submit it to dozens of article directories and get dozens of relevant links to your website. The possibilities are limitless as to how you can turn an okay post into an outstanding link.

Sometimes less is more.

2. Write Stronger Content

Blogging less means that you focus more on the posts that you do make. Instead of having 3 okay posts, make one essential post. Instead of having a year of blogging about random points regarding your niche, write 20 or so outrageously wonderful articles, and make those the pillars of your website.

There are two reasons to want content that is so much stronger than the typical blog post: organic SEO and repeat visitors. Organic SEO is a fancy way of saying that the better your content is, the more people will love it, and spread the word. Repeat visitors is a given. If your content is fantastic, people will come back later to read what you have to say.

Sometimes less is more.

1. Make More Money

Blogging is all about making money. Most blogs focus on ads on the sidebar. For larger blogs, this is a fantastic way to earn an income. When you have hundreds of thousands of visitors, selling ads is a piece of cake.

But for smaller potatoes, the amount of money from the traffic is harder. If one only has a few hundred subscribers, monetizing repeat traffic by selling repeat impressions with ads becomes incredibly difficult.

For many blogs, it would be economically advantageous to focus on selling a product or some other CPA monetization strategy. CPA + Residual income = success, regardless of how much traffic one gets. If all of the pages on a website are very specific and at the end include a selling pitch for a common affiliate product with a fantastic pay-out method, the monetization potential suddenly sky-rockets.

Sometimes less is more.

Should we give up blogging? Of course not. Blogging is a fantastic resource for readers, and is a great way of keeping people who enjoy your content coming back for more. It's also a great way to constantly add new content to your website.

Like most things, we have to evaluate whether focusing all of our writing time on blogging is the best way to generate a revenue. For some niches, it might be -- for others, it could be the worst thing one could do. Take a step back, look at your monetization plan, and ask yourself -- should I be focusing on blogging, or should I be focusing on another way to monetize? Sometimes less is more.

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Article Tags: blogger, bloggers, blogging, business plan, conclusions, dozens, financial goals, foothold, full time, niche, niches, obsession, pillars, possibilities, random points, relevance, relevant links, seo, static content, time income



Related Forum Posts
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Lisa Shepherd Story - Great story! I love the Earn - Learn - Equity - it's very relavent for new entrepreneurs.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection - Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.


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