3 Steps to Search Engine Optimization Success
3 Steps to Search Engine Optimization Success
Step 1)
Learn the terms and meanings.
Before you can attempt to start SEO you need to know the common terms associated with it.
Algorithms are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms. Search engines use a set of algorithms to rank pages.
Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.
PageRank is simply the program Google designed to search, index, and rank it registered webpage's. PageRank operates on a link analysis algorithm. PageRank is credited for Google's incredible success.
Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.
Link analysis is the analysis of how pages link to each other. By doing so a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost.
Content analysis is a set of procedures for collecting and organizing material in order to make valid inferences about text. Search engines use content analysis in order to bring information related to a search to the user.
All these terms need be well known if you want to be successful at Step 2.
Step 2)
Keyword research
Keywords are still used by every search engine to rank sites. Search Engine Optimization Success involves knowing which keywords to target and how to incorporate them into your content. Writing an article about a topic that gets little or no hits will do little or no hits. For instance "sleep deprivation" gets more hits than "sleep starvation" while you will want to use both these terms in your article, sleep deprivation will come up more thus you may want your include it more often in your material.
Step 3)
Create web-crawler friendly pages
Web-crawler friendly pages are pages that are easy to locate and navigate. Web-crawler friendly pages are sites that are designed with the browser in mind first and then the search engine. They have unique content, are updated frequently, easy to navigate and have a minimum load time. Have you soft sold your customers about your product? Do you even have a sales message with benefits, and offers? Look at your website from a visitors point of view, does it have these qualities. Is it an important resource for users looking for that information, or is it just a stale site that offers little or no content, is slow to load and lacks a sales message.
Also take a look at your Title and Meta tags. Are they "click" worthy? Do they convey exactly what your web page is about? Did you target relevant keywords? Or did you throw them together in a rushed frenzy simply to get the task out of the way.
The final step is to submit your site to search engines like Google. You might also want to submit it to human based directories and smaller search engines. Following these 3 steps will increase your chance for search engine optimization success.
3 Steps to Search Engine Optimization Success - To learn more about this author, visit Jeff Casmer's Website.
Like this article? Share it with your friends
Search engine optimization is the art and science of making your web pages attractive to the search engines. Most people when the see the word search engine optimization start to panic, then they start thinking "art, science, I'm not creative enough or smart enough to ever master anything like that" They throw their hands in they and turn their pages over to some one who specializes in the field of SEO. Now while using a SEO services is a great option, and in some cases the best one. There's no need to think that you can not carry out search engine optimization successfully on your own. Consider the following 3 steps if you would like become have search engine optimization success.
Step 1)
Learn the terms and meanings.
Before you can attempt to start SEO you need to know the common terms associated with it.
Algorithms are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms. Search engines use a set of algorithms to rank pages.
Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.
PageRank is simply the program Google designed to search, index, and rank it registered webpage's. PageRank operates on a link analysis algorithm. PageRank is credited for Google's incredible success.
Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.
Link analysis is the analysis of how pages link to each other. By doing so a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost.
Content analysis is a set of procedures for collecting and organizing material in order to make valid inferences about text. Search engines use content analysis in order to bring information related to a search to the user.
All these terms need be well known if you want to be successful at Step 2.
Step 2)
Keyword research
Keywords are still used by every search engine to rank sites. Search Engine Optimization Success involves knowing which keywords to target and how to incorporate them into your content. Writing an article about a topic that gets little or no hits will do little or no hits. For instance "sleep deprivation" gets more hits than "sleep starvation" while you will want to use both these terms in your article, sleep deprivation will come up more thus you may want your include it more often in your material.
Step 3)
Create web-crawler friendly pages
Web-crawler friendly pages are pages that are easy to locate and navigate. Web-crawler friendly pages are sites that are designed with the browser in mind first and then the search engine. They have unique content, are updated frequently, easy to navigate and have a minimum load time. Have you soft sold your customers about your product? Do you even have a sales message with benefits, and offers? Look at your website from a visitors point of view, does it have these qualities. Is it an important resource for users looking for that information, or is it just a stale site that offers little or no content, is slow to load and lacks a sales message.
Also take a look at your Title and Meta tags. Are they "click" worthy? Do they convey exactly what your web page is about? Did you target relevant keywords? Or did you throw them together in a rushed frenzy simply to get the task out of the way.
The final step is to submit your site to search engines like Google. You might also want to submit it to human based directories and smaller search engines. Following these 3 steps will increase your chance for search engine optimization success.
3 Steps to Search Engine Optimization Success - To learn more about this author, visit Jeff Casmer's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Jeff's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Radical Green Business Pro-Forma Template Performance Improvement Plan Your Marketing Mindset Romance to the Dance |
|
 | ||
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
 |
Choose A PR Topic
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
