Search engine optimization is the art and science of making your web pages attractive to the search engines. Most people when the see the word search engine optimization start to panic, then they start thinking "art, science, I'm not creative enough or smart enough to ever master anything like that" They throw their hands in they and turn their pages over to some one who specializes in the field of SEO. Now while using a SEO services is a great option, and in some cases the best one. There's no need to think that you can not carry out search engine optimization successfully on your own. Consider the following 3 steps if you would like become have search engine optimization success.
Step 1)
Learn the terms and meanings.
Before you can attempt to start SEO you need to know the common terms associated with it.
Algorithms are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms. Search engines use a set of algorithms to rank pages.
Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.
PageRank is simply the program Google designed to search, index, and rank it registered webpage's. PageRank operates on a link analysis algorithm. PageRank is credited for Google's incredible success.
Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.
Link analysis is the analysis of how pages link to each other. By doing so a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost.
Content analysis is a set of procedures for collecting and organizing material in order to make valid inferences about text. Search engines use content analysis in order to bring information related to a search to the user.
All these terms need be well known if you want to be successful at Step 2.
Step 2)
Keyword research
Keywords are still used by every search engine to rank sites. Search Engine Optimization Success involves knowing which keywords to target and how to incorporate them into your content. Writing an article about a topic that gets little or no hits will do little or no hits. For instance "sleep deprivation" gets more hits than "sleep starvation" while you will want to use both these terms in your article, sleep deprivation will come up more thus you may want your include it more often in your material.
Step 3)
Create web-crawler friendly pages
Web-crawler friendly pages are pages that are easy to locate and navigate. Web-crawler friendly pages are sites that are designed with the browser in mind first and then the search engine. They have unique content, are updated frequently, easy to navigate and have a minimum load time. Have you soft sold your customers about your product? Do you even have a sales message with benefits, and offers? Look at your website from a visitors point of view, does it have these qualities. Is it an important resource for users looking for that information, or is it just a stale site that offers little or no content, is slow to load and lacks a sales message.
Also take a look at your Title and Meta tags. Are they "click" worthy? Do they convey exactly what your web page is about? Did you target relevant keywords? Or did you throw them together in a rushed frenzy simply to get the task out of the way.
The final step is to submit your site to search engines like Google. You might also want to submit it to human based directories and smaller search engines. Following these 3 steps will increase your chance for search engine optimization success.
3 Steps to Search Engine Optimization Success - To learn more about this author, visit Jeff Casmer's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Search Engine Optimization - If You Don't SEO, You'll Get Left In The Dust!
|
| |
What do you mean by SEO? SEO is an acronym used for Search Engine Optimization; in reality it means your ticket to the internet traffic highway. If you have an online business and your website is not search engine o...
|
|
Search Engine Optimization
|
| |
Utah Web Services brings you an overview of what search engine optimization is and how it can help you.
|
|
Maximizing the full potential of your website.
|
| |
Many people invest in a website and months or years later they complain, “my website is worthless, I never get any business from it.” Creating a website without search engine optimizing it is like creating a newspap...
|
|
How To Increase Your ROI By 900% With Search Engine Optimization
|
| |
Unless you're able to properly market a website it becomes very difficult ultimately to be able to properly market your business; especially if your business is primarily an online business. There are many different...
|
|
Seo Basics
|
| |
http://www.wikipedia.org : "Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants tha...
|
 |
Related Businesses - Evan Elite Authors |
|
Accessible Business Consultants
Dave Turkin, President, of Accessible Business Consultants is a full service business consultant that has over 32 years of experience working with small-medium size businesses. Dave has designed and implemented numerous business and marketing plans, designed internal programs for accounting and operational procedures. He has analyzed businesses and prepared strategic plans setting budgets for growth, expansion and business restructuring.
He currently sits on the Board of Directors of various corporations as an advisor. For many years he has been the Business Coach to many executives offering advice and guidance from old and established companies as well as new companies just getting started.
Dave has the ability to analyze a business quickly and get a strong indication as to the necessary steps to improve operations, productivity and profitability. - Visit Accessible Business Consultants's Website |
|
Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
