5 Guaranteed Ways To Retain Online Customers & Keep Them Away From Competiton
5 Guaranteed Ways To Retain Online Customers & Keep Them Away From Competiton
How can you retain your leads and prospects, and ensure that they buy from you and not from your competition?
· A friendly, professional and easy-to-navigate website is a necessity. You must ensure that you have a friendly website; and make it easy for your customers to navigate. Have you ever visited a website which is simply confusing? You do not know what is being sold, or there are so many things on offer on that website and it is all very confusing? Well, you must avoid having such a website because it will make you lose your online customers. A customer-friendly and clearly laid-out website is a definite way of retaining your online customers. The prospect may really want to buy from you, but if your website is not easy to navigate and takes a lot of time for the prospect to find what they want; they will leave. Time is of essence for online customers. Have a ‘Frequently Asked Questions’ on your website to explain more about your website or the product / service that you offer.
· Your website must be full of BENEFITS. This is another necessity if you want to convert your prospects into online customers. Everyone appreciates something for free. Offer free tips, information, ‘stuff’ or anything else related to what your website offers. It helps to make a your website a ‘one-stop-shop’ where the prospects or online customer can get more information about the topic related to your products and services – so make sure you have a lot of free information, tips and articles on your website. It is important to have some valuable benefits which your online customers would really appreciate getting if they bought from you. Be creative and make sure that you have some valuable free offers to your online customers.
· Easy, free and speedy communication. Your website is your ‘shop’ that operates 24/7. You will need to make it easy for your prospects and online customers to contact you. You must have many contact alternatives on your website; namely email address, toll free fax or telephone number – whatever you see suitable for you and your business. Allow prospects or online customers to contact you by email, and it helps to hyper link your email address so that they do not have to type it in. You must check your emails on a regular basis and respond to any queries as soon as you can.
· Keep in touch. This ties in with the above aspect, but focuses more on proactively staying in contact with your prospects and online customers. Offer a free e-course or e-zine subscription on your website so that you keep in touch with your website’s visitors. This will help you create trust and build a relationship with your prospects, and soon they will be your online customers. Having a ‘list’ is a definite way of making money online as you can make regular offers to them. After every sale, follow up with the customer and see if they are satisfied with their purchase. Retain their email on your list and offer them any services or products you may have in the future.
· Go that ‘extra mile’ for your customers and be nice. This is a critical factor which is often underestimated in its importance. Always be ready to help, answer any questions or offer some advice. Be polite to your customers. Show them that you really care about them.
By simply following the above recommendations, you can be sure to convert your prospects into online customers and also keep them away from your competition.
5 Guaranteed Ways To Retain Online Customers Keep Them Away From Competiton - To learn more about this author, visit Jeff Casmer's Website.
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Whatever the product or service you offer on your website; there are probably hundreds of thousands or millions other websites which a potential online customer can go to. It takes a lot of hard work to get the visitors to your website in the first instance; now that some prospects have visited your website, you have a very high chance of converting them into your online customers. It is very important for you not to lose them to your competitor.
How can you retain your leads and prospects, and ensure that they buy from you and not from your competition?
· A friendly, professional and easy-to-navigate website is a necessity. You must ensure that you have a friendly website; and make it easy for your customers to navigate. Have you ever visited a website which is simply confusing? You do not know what is being sold, or there are so many things on offer on that website and it is all very confusing? Well, you must avoid having such a website because it will make you lose your online customers. A customer-friendly and clearly laid-out website is a definite way of retaining your online customers. The prospect may really want to buy from you, but if your website is not easy to navigate and takes a lot of time for the prospect to find what they want; they will leave. Time is of essence for online customers. Have a ‘Frequently Asked Questions’ on your website to explain more about your website or the product / service that you offer.
· Your website must be full of BENEFITS. This is another necessity if you want to convert your prospects into online customers. Everyone appreciates something for free. Offer free tips, information, ‘stuff’ or anything else related to what your website offers. It helps to make a your website a ‘one-stop-shop’ where the prospects or online customer can get more information about the topic related to your products and services – so make sure you have a lot of free information, tips and articles on your website. It is important to have some valuable benefits which your online customers would really appreciate getting if they bought from you. Be creative and make sure that you have some valuable free offers to your online customers.
· Easy, free and speedy communication. Your website is your ‘shop’ that operates 24/7. You will need to make it easy for your prospects and online customers to contact you. You must have many contact alternatives on your website; namely email address, toll free fax or telephone number – whatever you see suitable for you and your business. Allow prospects or online customers to contact you by email, and it helps to hyper link your email address so that they do not have to type it in. You must check your emails on a regular basis and respond to any queries as soon as you can.
· Keep in touch. This ties in with the above aspect, but focuses more on proactively staying in contact with your prospects and online customers. Offer a free e-course or e-zine subscription on your website so that you keep in touch with your website’s visitors. This will help you create trust and build a relationship with your prospects, and soon they will be your online customers. Having a ‘list’ is a definite way of making money online as you can make regular offers to them. After every sale, follow up with the customer and see if they are satisfied with their purchase. Retain their email on your list and offer them any services or products you may have in the future.
· Go that ‘extra mile’ for your customers and be nice. This is a critical factor which is often underestimated in its importance. Always be ready to help, answer any questions or offer some advice. Be polite to your customers. Show them that you really care about them.
By simply following the above recommendations, you can be sure to convert your prospects into online customers and also keep them away from your competition.
5 Guaranteed Ways To Retain Online Customers Keep Them Away From Competiton - To learn more about this author, visit Jeff Casmer's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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