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8 Strategies to Promote Your Work at Home Typing Business on a Budget
Written by: Jeff CasmerArticle Overview: Deciding that you want to start a work at home typing job is one thing. Actually starting it and finding people to work for is another. It can become quite costly promoting your services with little or no results. The following information offers tips on how to promote your work at home typing business without breaking the bank.
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8 Strategies to Promote Your Work at Home Typing Business on a Budget
Deciding that you want to start a work at home typing job is one thing. Actually starting it and finding people to work for is another. It can become quite costly promoting your services with little or no results. The following information offers tips on how to promote your work at home typing business without breaking the bank.
Define your target
Wasted expenditure begins with advertising to the wrong group of people. Before you begin your promotional efforts, identify your potential customers. For a work at home typing business success can come from thinking small. Offer your services to small businesses such as trades men. Do not ask big companies; you will be competing with existing staff and employment agencies. Also, avoid IT businesses. They are IT literate and mostly likely will not need your services.
Mailing List
Begin and continue to build a database of contact information of local businesses.
Business cards
Get business cards printed. This can be done for free if you already have an existing program on your computer; if not you can download templates that you can change and print off from sites like Vistaprint.com and freeprintablebusinesscards.net. Your business card should include your full name, contact details and the service you offer. Make a lot so you can hand them out to everyone and include them when you do mail shots.
Add unique branding
Create a professional looking template to use as a letter head. This can easily be done on your word processor. If you chose to use a logo on your business cards repeat the logo on your business stationary. Keep the color scheme the same as well. Your advertising creatives should have a uniform flow.
Mail shots
Mail shots and email shots are forms of direct marketing. Set up a standard letter to send to each person in your database. Your letter should make known the service you are offering. Try not to sound like a cheesy commercial. Keep it simple by stating what you do and tell recipients to save your business card for future reference.
Flyers
Create flyers and post them in locations where your targeted business will see them. As well include them in mail shots. Some parks have widescreens to advertise on. These can be very effective just be sure to ask the land owner for permission before posting your flyer.
Free ads
There are numerous places such as shops, churches, libraries and wholesalers that offer a notice board where you can advertise your services free of charge. Be sure to return regularly to make sure your ad hasn't been removed or covered.
Classified ad
Place ads in local papers that offer ad space within your budget. Do not be discouraged if your first mail shot does not yield results; repeat the process in another month. Another great tip is to look for desperate clients. Tradesmen with little or no IT literacy are great or small business owners who have their plate full and need an extra hand keeping their documents up to date. Do not look for people who could easily manage the work themselves.
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- There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here.
It doesn't matter how successful you are in your business - it's always possible to learn something new.
In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment!
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Try wikipedia.com for more information
- That depends what type of business you are involved in. Maybe if you share that, we can help you a little better.
I work mostly in the Work at Home industry so my advice would only be along those lines.
Re: How do you budget your life?
- Here is my financial management categories for today:
15% Long Term Savings;
10% Home Expenses;
45% Business and Marketing charges;
10% Friends (Meeting);
20$ Scientific and Law Books.
But this will change when it is August or September.
Orxan
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: FREE Toronto Referral Workshop
- Kevin, I'll try to get a copy of the slides and summarize the 14 Strategies. Stay tuned!
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