Drive Targeted Traffic: 3 Surefire Ways For Your Affiliate Business
Drive Targeted Traffic: 3 Surefire Ways For Your Affiliate Business
1. Find out who your target market is:
Before you can begin to drive targeted traffic to your website you have to learn who would be interested in what you have to offer. Your target market is a select group of consumers whom you are trying to satisfy. Without knowing who they are, it is very easy to miss the mark and continue to serve a large group of browsers as opposed to buyers.
Ask yourself, what age group does my target market fall under? What's their gender? What are their interests? What are their stressors? Online forums make it simpler to find out this information. People will usually give you the exact information you need to reach your target audience.
Join forums related to your niche and ask questions such as what do they look for in a product like yours? And what methods do they use to find it, ie what keywords do they use when searching?
2. Article Marketing
Once you know who your target market is you can begin to write keyword focused articles directed at target market. Where do these keywords come from? Research--by using keyword sites like Wordtracker you can come up with a list of keywords and keyword phrases a consumer in your target market would use to find information about your niche.
Suppose you were an affiliate marketer for a website that sold fine chocolates you could write articles about the benefits of chocolate for your health, how chocolate can improve your mental activity, or even why chocolate is a great aphrodisiac. Search engines will find your articles and your website may receive higher ranking, your website will then be found by those looking for information about chocolate.
A note about using keywords, because keyword stuffing is a form of spam (using the same word a hundred times in an article) you will want to keep a thesaurus handy when writing your articles. Instead of saying "chocolate" over and over again find variations of the word like "cocoa dessert." This way search engines will not flag you for keyword stuffing and your article will come up for more than one keyword.
Keyword searchers are in the browser category. They are not ready to buy. Specific keywords are used by someone who knows what they are looking for and is ready to make a purchase. This is extremely important when using the next method to drive targeted traffic.
3. Pay Per Click
Pay per click is form of advertising that involves bidding on selected keywords to drive potential consumers to your affiliate website. You and other online companies in the same line of business bid against each other for temporary ownership of keywords and keyword phrases. The highest bidder will then receive targeted traffic from people who searched with that keyword or keyword phrase. Google Adwords is an example of PPC.
I can not stress the importance of bidding on relevant, specific keyword phrases. Here's why. Each time someone clicks your ad it will cost you, thus PPC can be very expensive. Therefore, it is important that you have a good understanding of what keywords your target market is likely to search with. If you use keywords that are too broad you risk running your profits into the ground by attracting unserious prospects. To avoid this, learn who is in your target market as well as keyword analysis.
The lifeblood of any online business is traffic and because of this you may feel that you spend countless hours learning, undertaking, and tweaking traffic generating techniques. This however, is not time wasted. Your business will flourish if you take the time to drive targeted traffic to your affiliate website.
Drive Targeted Traffic 3 Surefire Ways For Your Affiliate Business - To learn more about this author, visit Jeff Casmer's Website.
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Given that the large percentage of people on the internet do not care about your product, it becomes crucial to locate and drive the small handful that does care to your website. An affiliate marketer must be able to weed through the browsers and find the seeds that will grow his business-the buyers. Driving targeted traffic to your website is done in three steps.
1. Find out who your target market is:
Before you can begin to drive targeted traffic to your website you have to learn who would be interested in what you have to offer. Your target market is a select group of consumers whom you are trying to satisfy. Without knowing who they are, it is very easy to miss the mark and continue to serve a large group of browsers as opposed to buyers.
Ask yourself, what age group does my target market fall under? What's their gender? What are their interests? What are their stressors? Online forums make it simpler to find out this information. People will usually give you the exact information you need to reach your target audience.
Join forums related to your niche and ask questions such as what do they look for in a product like yours? And what methods do they use to find it, ie what keywords do they use when searching?
2. Article Marketing
Once you know who your target market is you can begin to write keyword focused articles directed at target market. Where do these keywords come from? Research--by using keyword sites like Wordtracker you can come up with a list of keywords and keyword phrases a consumer in your target market would use to find information about your niche.
Suppose you were an affiliate marketer for a website that sold fine chocolates you could write articles about the benefits of chocolate for your health, how chocolate can improve your mental activity, or even why chocolate is a great aphrodisiac. Search engines will find your articles and your website may receive higher ranking, your website will then be found by those looking for information about chocolate.
A note about using keywords, because keyword stuffing is a form of spam (using the same word a hundred times in an article) you will want to keep a thesaurus handy when writing your articles. Instead of saying "chocolate" over and over again find variations of the word like "cocoa dessert." This way search engines will not flag you for keyword stuffing and your article will come up for more than one keyword.
Keyword searchers are in the browser category. They are not ready to buy. Specific keywords are used by someone who knows what they are looking for and is ready to make a purchase. This is extremely important when using the next method to drive targeted traffic.
3. Pay Per Click
Pay per click is form of advertising that involves bidding on selected keywords to drive potential consumers to your affiliate website. You and other online companies in the same line of business bid against each other for temporary ownership of keywords and keyword phrases. The highest bidder will then receive targeted traffic from people who searched with that keyword or keyword phrase. Google Adwords is an example of PPC.
I can not stress the importance of bidding on relevant, specific keyword phrases. Here's why. Each time someone clicks your ad it will cost you, thus PPC can be very expensive. Therefore, it is important that you have a good understanding of what keywords your target market is likely to search with. If you use keywords that are too broad you risk running your profits into the ground by attracting unserious prospects. To avoid this, learn who is in your target market as well as keyword analysis.
The lifeblood of any online business is traffic and because of this you may feel that you spend countless hours learning, undertaking, and tweaking traffic generating techniques. This however, is not time wasted. Your business will flourish if you take the time to drive targeted traffic to your affiliate website.
Drive Targeted Traffic 3 Surefire Ways For Your Affiliate Business - To learn more about this author, visit Jeff Casmer's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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