Ezine Marketing For Sales - Lets Squash All Doubt!
Ezine Marketing For Sales - Lets Squash All Doubt!
Yet, even with number of ezines out on the web and the number of people making purchase due to a product or service ad viewed in an ezine, some people are still questioning if ezine marketing really works. Others are declaring it dead.
Ezine marketing for sales is not dead. It's well alive and to prove it take a look these facts that squash any doubt you may have about ezine marketing.
Let's start with one of the biggest motivators to go into business-money.
Ezine marketing is highly profitable. The "stylish" way to do business right now is through joint ventures. But all that is a fancy name for email marketing. And since ezine arrive directly in your mail it's really just ezine marketing.
JV's is a partnership between a person who has a product they want promoted and someone who has a powerful opt-in list.
According to Return Paths Consumer report, 49.1% of consumers claimed to have taken advantage of several email offers last year. And many of them stated that they find ezines to be an important part of their shopping habits.
In other words, marketers that are working hard to get in front of as many people as possible through joint ventures are making some serious money.
People don't do joint ventures to be "trendy". They do it because they know ezine marketing can be very profitable.
But people don't buy for the sake of buying, nor are they willing to buy from just anyone. They buy from people from they trust.
Ezines are personal. The goal of online marketers is to establish a level of trust to help them get their products to prospects faster and easier. Everybody seems to have this idea that a website alone can do this.
But real money makes know that while a website does its part, only email marketing gives you the ability to deliver personal messages that take business to customer relationships to another level.
Success online is the ability to connect with customers. And email marketing gives you the opportunity to connect with people on your schedule.
Ezine marketing for sales also gives the reader the ability to get you message conveniently.
Ezine are time savers. Blogs are a big hit. Forums can be a fun way to learn. But all these require the reader to do something. But did your ever consider how busy people are.
For example, studies show that work from home agents work twice as much as their office counterparts. Taking the time to log on to your website takes too long.
Ezines however, go directly to the reader. They don't have to do anything to receive the message. They also save a lot of time from searching for the information themselves. I've learned scads of things from the ezines I subscribe to that I never would have come across on my own.
People who subscribe do so because they want the information and they appreciate the fact that it comes straight to them without hassle.
One of great things is the people who subscribe all belong to a particular niche group. They share an interest in that topic which makes ezine marketing so precise.
Ezine marketing is precise. Precision marketing is ezine marketing. No other marketing method lets you target a market group so accurately.
People don't randomly subscribe. They want that particular information. If your product or service matches the ezine's topic your offer will be readily accepted because chances are it meets a need that niche group has.
But anyone who advertises knows that persuasion comes with repetition.
Ezines are persuasive. People need to see an ad multiple times before they'll buy. Ezines, with their regular delivery schedule are a perfect way to make your case.
The profit potential for ezine marketing for sales is phenomenal. They help you deliver your message to the right people, on your time, in the most convenient manner on the internet. Ezine marketing for sales is in a word-powerful.
Ezine Marketing For Sales Lets Squash All Doubt - To learn more about this author, visit Jeff Casmer's Website.
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The number of ezines out there is mind boggling, over 300,000 ezines some of them with 100,000 or more subscribers.
Yet, even with number of ezines out on the web and the number of people making purchase due to a product or service ad viewed in an ezine, some people are still questioning if ezine marketing really works. Others are declaring it dead.
Ezine marketing for sales is not dead. It's well alive and to prove it take a look these facts that squash any doubt you may have about ezine marketing.
Let's start with one of the biggest motivators to go into business-money.
Ezine marketing is highly profitable. The "stylish" way to do business right now is through joint ventures. But all that is a fancy name for email marketing. And since ezine arrive directly in your mail it's really just ezine marketing.
JV's is a partnership between a person who has a product they want promoted and someone who has a powerful opt-in list.
According to Return Paths Consumer report, 49.1% of consumers claimed to have taken advantage of several email offers last year. And many of them stated that they find ezines to be an important part of their shopping habits.
In other words, marketers that are working hard to get in front of as many people as possible through joint ventures are making some serious money.
People don't do joint ventures to be "trendy". They do it because they know ezine marketing can be very profitable.
But people don't buy for the sake of buying, nor are they willing to buy from just anyone. They buy from people from they trust.
Ezines are personal. The goal of online marketers is to establish a level of trust to help them get their products to prospects faster and easier. Everybody seems to have this idea that a website alone can do this.
But real money makes know that while a website does its part, only email marketing gives you the ability to deliver personal messages that take business to customer relationships to another level.
Success online is the ability to connect with customers. And email marketing gives you the opportunity to connect with people on your schedule.
Ezine marketing for sales also gives the reader the ability to get you message conveniently.
Ezine are time savers. Blogs are a big hit. Forums can be a fun way to learn. But all these require the reader to do something. But did your ever consider how busy people are.
For example, studies show that work from home agents work twice as much as their office counterparts. Taking the time to log on to your website takes too long.
Ezines however, go directly to the reader. They don't have to do anything to receive the message. They also save a lot of time from searching for the information themselves. I've learned scads of things from the ezines I subscribe to that I never would have come across on my own.
People who subscribe do so because they want the information and they appreciate the fact that it comes straight to them without hassle.
One of great things is the people who subscribe all belong to a particular niche group. They share an interest in that topic which makes ezine marketing so precise.
Ezine marketing is precise. Precision marketing is ezine marketing. No other marketing method lets you target a market group so accurately.
People don't randomly subscribe. They want that particular information. If your product or service matches the ezine's topic your offer will be readily accepted because chances are it meets a need that niche group has.
But anyone who advertises knows that persuasion comes with repetition.
Ezines are persuasive. People need to see an ad multiple times before they'll buy. Ezines, with their regular delivery schedule are a perfect way to make your case.
The profit potential for ezine marketing for sales is phenomenal. They help you deliver your message to the right people, on your time, in the most convenient manner on the internet. Ezine marketing for sales is in a word-powerful.
Ezine Marketing For Sales Lets Squash All Doubt - To learn more about this author, visit Jeff Casmer's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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