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Guest post by: Jeff Casmer Become an Author

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The date was September 7, 1998. The event, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. The company was first incorporated as a privately held company but become public August 4, 2004 raising 1.6 billion dollars. The history of google had just begun Google's mission statement is, "to organize the world information and make it universally accessible and useful." Few companies follow through with their mission as well as Google.

Larry Page and Sergey Brin created Google on the hypothesis that a search engine that analyzed the relationships between the different websites could get better results then the techniques in that currently existed, which essentially ranked results according to the number of times the search term appeared on a page. They called it Backrub in the beginning due to the fact that the system used back links to estimate a website's importance.

In 2000, Google launched its advertising creation, AdWords. For a monthly fee, Google offered to both set up and then manage a client's advertising campaign. AdWords is able to define several important factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.

Google took clean and simple design elements to a whole new level. Thanks to the text based advertisements, Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google's simple design quickly attracted a large population of loyal internet users.

The web search services offered by Google were instrumental to its success. The company uses PageRank for its search engine optimization program. PageRank is a set of algorithms for assigning numerical weighting to hyperlinked documents (web pages). Its purpose is to measure the relative importance within the set. By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites. PageRank is a registered trademark of Google. Stanford University owns PageRank's patent.

Google credits its success and popularity to PageRank. To deter webmasters from using abusive techniques to garner higher rankings for their search engines the company will not disclose the algorithms used to rank pages. Google does, however, confess that PageRank runs on a link analysis algorithm. PageRank was different from all the rest of the search engine optimization techniques because it graded each page based on the number of and quality of the links that pointed to it.

Through a series of new product developments, acquisitions and partnerships, the Google has expanded its initial search and advertising business into other areas, including web-based email, online mapping, office productivity, and video sharing, among others.

Since the purchase of dMarc, a radio advertising company, Google has begun to experiment with other markets besides web based advertising; this includes both radio and print publications. Google has been experimenting selling advertisements in the Chicago Sun-Times. This expansion allows Google combine three niche advertising media--internet, radio, and print media. The history of Google had just begun......

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