The date was September 7, 1998. The event, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. The company was first incorporated as a privately held company but become public August 4, 2004 raising 1.6 billion dollars. The history of google had just begun Google's mission statement is, "to organize the world information and make it universally accessible and useful." Few companies follow through with their mission as well as Google.
Larry Page and Sergey Brin created Google on the hypothesis that a search engine that analyzed the relationships between the different websites could get better results then the techniques in that currently existed, which essentially ranked results according to the number of times the search term appeared on a page. They called it Backrub in the beginning due to the fact that the system used back links to estimate a website's importance.
In 2000, Google launched its advertising creation, AdWords. For a monthly fee, Google offered to both set up and then manage a client's advertising campaign. AdWords is able to define several important factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.
Google took clean and simple design elements to a whole new level. Thanks to the text based advertisements, Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google's simple design quickly attracted a large population of loyal internet users.
The web search services offered by Google were instrumental to its success. The company uses PageRank for its search engine optimization program. PageRank is a set of algorithms for assigning numerical weighting to hyperlinked documents (web pages). Its purpose is to measure the relative importance within the set. By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites. PageRank is a registered trademark of Google. Stanford University owns PageRank's patent.
Google credits its success and popularity to PageRank. To deter webmasters from using abusive techniques to garner higher rankings for their search engines the company will not disclose the algorithms used to rank pages. Google does, however, confess that PageRank runs on a link analysis algorithm. PageRank was different from all the rest of the search engine optimization techniques because it graded each page based on the number of and quality of the links that pointed to it.
Through a series of new product developments, acquisitions and partnerships, the Google has expanded its initial search and advertising business into other areas, including web-based email, online mapping, office productivity, and video sharing, among others.
Since the purchase of dMarc, a radio advertising company, Google has begun to experiment with other markets besides web based advertising; this includes both radio and print publications. Google has been experimenting selling advertisements in the Chicago Sun-Times. This expansion allows Google combine three niche advertising media--internet, radio, and print media. The history of Google had just begun......
Google Came From Thin Air? The History of Google - To learn more about this author, visit Jeff Casmer's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 SEO - How Important is Your Google Page Rank?
|
| |
The Google Page Rank is an indication of the number of websites that link to yours. It also gives information about the quality of those links. Your Google Page Rank may ranges from 0 to 10.
|
|
Does a Domain Name Help with Higher Rankings?
|
| |
Based on the latest patent filing from Google the answer to this question is yes. Google states that how a site is hosted and the length of time that a domain name has been paid for does help in how a web site ranks...
|
|
BMW falls into the Abyss
|
| |
This article tells of how even large corporations can get it wrong on Google and become blacklisted.
|
|
Google's Retention Problem?
|
| |
 I had someone recently tell me that they were seeing more and Google people exiting the company after shorter periods of time. Assuming that's true, and it is anecdotal empiricism, has it gotten that much worse to w...
|
|
Psst! Do You Know Who’s Talking About You?
|
| |
Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
