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Google Came From Thin Air? The History of Google

Written by: Jeff Casmer

Article Overview: The date was September 7, 1998. The event, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. The company was first incorporated as a privately held company but become public August 4, 2004 raising 1.6 billion dollars. The history of google had just begun

Google Came From Thin Air? The History of Google

The date was September 7, 1998. The event, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. The company was first incorporated as a privately held company but become public August 4, 2004 raising 1.6 billion dollars. The history of google had just begun Google's mission statement is, "to organize the world information and make it universally accessible and useful." Few companies follow through with their mission as well as Google.

Larry Page and Sergey Brin created Google on the hypothesis that a search engine that analyzed the relationships between the different websites could get better results then the techniques in that currently existed, which essentially ranked results according to the number of times the search term appeared on a page. They called it Backrub in the beginning due to the fact that the system used back links to estimate a website's importance.

In 2000, Google launched its advertising creation, AdWords. For a monthly fee, Google offered to both set up and then manage a client's advertising campaign. AdWords is able to define several important factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.

Google took clean and simple design elements to a whole new level. Thanks to the text based advertisements, Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google's simple design quickly attracted a large population of loyal internet users.

The web search services offered by Google were instrumental to its success. The company uses PageRank for its search engine optimization program. PageRank is a set of algorithms for assigning numerical weighting to hyperlinked documents (web pages). Its purpose is to measure the relative importance within the set. By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites. PageRank is a registered trademark of Google. Stanford University owns PageRank's patent.

Google credits its success and popularity to PageRank. To deter webmasters from using abusive techniques to garner higher rankings for their search engines the company will not disclose the algorithms used to rank pages. Google does, however, confess that PageRank runs on a link analysis algorithm. PageRank was different from all the rest of the search engine optimization techniques because it graded each page based on the number of and quality of the links that pointed to it.

Through a series of new product developments, acquisitions and partnerships, the Google has expanded its initial search and advertising business into other areas, including web-based email, online mapping, office productivity, and video sharing, among others.

Since the purchase of dMarc, a radio advertising company, Google has begun to experiment with other markets besides web based advertising; this includes both radio and print publications. Google has been experimenting selling advertisements in the Chicago Sun-Times. This expansion allows Google combine three niche advertising media--internet, radio, and print media. The history of Google had just begun......

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Article Tags: advertising campaign, adwords, august 4, billion dollars, design elements, google, hyperlinked documents, hypothesis, important factors, larry page, larry page and sergey brin, level thanks, loyal internet users, optimization program, page loading speed, relative importance, search engine optimization, sergey brin, stanford university students, web search services



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How Do You Check Google Ranking? - Now that Google is so responsive to your own search history, how can you get a good idea of what your Google ranking really is for your web pages? Whenever I check my ranking for specific keywords on Google, my web pages appear on the front page, or suspiciously high. My way around this is to check Google ranking via other computer Internet links, i.e., whenever I'm working in a library I will use a library computer to check. I check Google ranking before logging into my Gmail or other Google-related accounts. Does anybody else have any other tips for discovering your Google ranking? Nowadays, I check Bing.com for my webpage ranking as it gives a much less favourable (and so, I guess, "truer") ranking for my webpages than Google does...
Re: Cool Video - How Google Updates it's Search Algorithm - Great Video Evan! As per the recent Google Algorithm update. Google also give more value to content and even shows rich snippet in Google SERP's.
Re: From $0.30 to $300 / Day on Google AdSense Part 1 - How To M - HI Evan, Look forward to hearing more. I like the point that you brought out with "testing." Google has some amazing tools that can help website owners track everything. From Google Adsense reporting to Google Analytic to Google Conversion and most recently Google Goal Tracking. Between all of those tools a website owner should know exactly what type of traffic is converting & making them money and what type of traffic is not. I even use Google PPC to estimate organic search engine traffic! Website owners would do well to follow your lead and create a base, and then test off that base in regards to advertising. Jeff
Re: Readers, Money or SEO? Which comes first? - Hi Chris, I like your passion on the subject; I would have to agree with you on this one. Our company is finding Google is starting to look at content more. Links & Link Value are far more important....but Google is giving link value to sites that have quality content. I read a leaked report from Google a while back that explained how Google manually reviews sites. They have 1,000's of outsourced employees that go through sites one by one and rank them on many different levels. Once a site like Mashable is ranked a certain way, that value sticks with them. That is why no matter what Mashable, techcrunch, Amazon, etc... put out they rank well for. Obviously they all have incredible links but Google has given them link value based on who they are. Obviously the idea of quality content is nothing new, just seems like it has gotten lost in the SEO world. Jeff
Re: Domain name sugestion - On the dashes question, I just did a test on my own site, Grasp-The-Nettle.com and found I got the following results: grasp the nettle = 6th on page 1 of Google graspthenettle = 5th on page 1 of Google grasp-the-nettle = 6th on page 1 of Google It doesn't seem to make much difference.


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