Internet Marketing – 7 Main Ways To Achieve Trust Online & Increase Your Sales
Internet Marketing – 7 Main Ways To Achieve Trust Online & Increase Your Sales
The success of your internet marketing business depends on people visiting your website and actually making a purchase. Therefore, you do not want to lose a potential sale because a potential customer does not feel safe or confident enough to buy from your website.
The internet is full of scams and some people have lost some money with online transactions. Some websites over-promise and under-deliver. As a result, people tend to be extra cautions with their credit cards or while doing internet transactions. On the other hand, competition is very stiff; there are thousands or millions of other internet marketing businesses that offer what you offer.
So what can you do to set your internet marketing business apart? What can you do to make sure that a prospect who comes to your website or sales page will believe that what you say your product will do is actually true? What can you do to make sure that your prospects will feel comfortable enough to take out their credit cards and buy from you? The survival of your internet marketing business depends on having many customers, and creating many sales.
1. Have your name and contact details on your internet marketing business’ website. People want to feel that should they be unhappy with your product or service, then can contact you. Or, some potential customers may have questions before they actually decide to buy. Have your main contact details – your company name; email address etc on your website is therefore very important. Internet marketing is like any other business – you must have your contact details of your website.
2. Have well-placed and effective testimonies on your internet marketing business’ sales page. Customers always what to know that someone has bought the same product, and were pleased with what they bought. Your testimonies must be genuine and must not exaggerate – otherwise the potential buyer will become suspicious. The testimonies must really honest and unbiased, and they must emphasize the satisfaction which the buyer experienced after buying your product.
3. Always think about your reputation. For your internet marketing business to succeed, you must have a good reputation. There are some websites that have reviews and comments about other websites that offer products which do not deliver what they promise. So, you do not want to risk creating a bad reputation for your website by offering sub-standard products or services. If you have high quality products and services, it is very easy to get good reviews from happy customers.
4. Have high quality service or product and offer a guarantee. By giving a warranty that should a customer be unsatisfied with the purchase, you will happily refund them, simply shows that you are proud of and stand by the quality of your product. Your success in internet marketing depends on having happy customers that can come back to you for more purchases or recommend your product or service to others.
5. Have a third party approval. Because the internet is full of dishonest people, customers generally tend to be skeptical about online purchases. Get an approval from a third party certified customer-interests related or business-ethics related approver to add some confidence to your prospective customers. Get these approvals and display them on your website. If you have this approval, then you have an edge against your competitors, which is very important for your internet marketing business. Your internet marketing business will need a big customer list – but you must not abuse it. If you get spam complains, you risk having your website shut down.
6. Have a privacy policy on your website. Spamming is rife online these days. People are doing all sorts of unethical things with other people’s emails. Have a privacy policy statement on your website and keep that promise. Your prospective customers will need to be assured that if they leave their email address on your website, you will not spam them.
7. Be available! Your internet marketing business’ website is your shop that operates all year round 24 hours per day. Your online business is a global business – meaning you can get customers from anywhere in the world. As a result, you must be available to answer any questions. Check your emails at least every 5 hours. Be prompt in answering questions. Promptly pay any requests for refunds.
In summary, just go that ‘extra mile’ for your customers and make them fell safe to do an online transaction. Have a high quality product or service which a third party has approved and for which satisfied customers have provided testimonies. Respect your customers’ or prospects’ privacy and do not abuse their emails. Offer guarantees for any unsatisfied customers. All these factors are critical for your internet marketing business.
Your success in internet marketing depends on your reputation, so follow the guidelines above to build a good reputation that will help build your business.
Internet Marketing 7 Main Ways To Achieve Trust Online Increase Your Sales - To learn more about this author, visit Jeff Casmer's Website.
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Your success in internet marketing depends on you being able to offer a product or service that has benefits to the customer. However, simply having this may not be enough if you want to have that extra advantage over your competitors in internet marketing.
The success of your internet marketing business depends on people visiting your website and actually making a purchase. Therefore, you do not want to lose a potential sale because a potential customer does not feel safe or confident enough to buy from your website.
The internet is full of scams and some people have lost some money with online transactions. Some websites over-promise and under-deliver. As a result, people tend to be extra cautions with their credit cards or while doing internet transactions. On the other hand, competition is very stiff; there are thousands or millions of other internet marketing businesses that offer what you offer.
So what can you do to set your internet marketing business apart? What can you do to make sure that a prospect who comes to your website or sales page will believe that what you say your product will do is actually true? What can you do to make sure that your prospects will feel comfortable enough to take out their credit cards and buy from you? The survival of your internet marketing business depends on having many customers, and creating many sales.
1. Have your name and contact details on your internet marketing business’ website. People want to feel that should they be unhappy with your product or service, then can contact you. Or, some potential customers may have questions before they actually decide to buy. Have your main contact details – your company name; email address etc on your website is therefore very important. Internet marketing is like any other business – you must have your contact details of your website.
2. Have well-placed and effective testimonies on your internet marketing business’ sales page. Customers always what to know that someone has bought the same product, and were pleased with what they bought. Your testimonies must be genuine and must not exaggerate – otherwise the potential buyer will become suspicious. The testimonies must really honest and unbiased, and they must emphasize the satisfaction which the buyer experienced after buying your product.
3. Always think about your reputation. For your internet marketing business to succeed, you must have a good reputation. There are some websites that have reviews and comments about other websites that offer products which do not deliver what they promise. So, you do not want to risk creating a bad reputation for your website by offering sub-standard products or services. If you have high quality products and services, it is very easy to get good reviews from happy customers.
4. Have high quality service or product and offer a guarantee. By giving a warranty that should a customer be unsatisfied with the purchase, you will happily refund them, simply shows that you are proud of and stand by the quality of your product. Your success in internet marketing depends on having happy customers that can come back to you for more purchases or recommend your product or service to others.
5. Have a third party approval. Because the internet is full of dishonest people, customers generally tend to be skeptical about online purchases. Get an approval from a third party certified customer-interests related or business-ethics related approver to add some confidence to your prospective customers. Get these approvals and display them on your website. If you have this approval, then you have an edge against your competitors, which is very important for your internet marketing business. Your internet marketing business will need a big customer list – but you must not abuse it. If you get spam complains, you risk having your website shut down.
6. Have a privacy policy on your website. Spamming is rife online these days. People are doing all sorts of unethical things with other people’s emails. Have a privacy policy statement on your website and keep that promise. Your prospective customers will need to be assured that if they leave their email address on your website, you will not spam them.
7. Be available! Your internet marketing business’ website is your shop that operates all year round 24 hours per day. Your online business is a global business – meaning you can get customers from anywhere in the world. As a result, you must be available to answer any questions. Check your emails at least every 5 hours. Be prompt in answering questions. Promptly pay any requests for refunds.
In summary, just go that ‘extra mile’ for your customers and make them fell safe to do an online transaction. Have a high quality product or service which a third party has approved and for which satisfied customers have provided testimonies. Respect your customers’ or prospects’ privacy and do not abuse their emails. Offer guarantees for any unsatisfied customers. All these factors are critical for your internet marketing business.
Your success in internet marketing depends on your reputation, so follow the guidelines above to build a good reputation that will help build your business.
Internet Marketing 7 Main Ways To Achieve Trust Online Increase Your Sales - To learn more about this author, visit Jeff Casmer's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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