Marketing with Ezines - What REALLY Works?
Marketing with Ezines - What REALLY Works?
But what really works. Are there tactics out there that you can apply to result in a successful marketing with ezines campaign? Yes! Successful ezine marketing is no other than common sense, hard work and a well written offer. Anything else is just fluff.
Below are some tips to what really works when it come to marketing with ezines:
Ready, Aim, Fire! Ok, so that was a little dramatic but the point is in order to hit the bull's eye you need to have your eye on the target. No ezine marketing campaign is going to be truly successful if you're not targeting your market. Look for ezines that are relevant to your services or products.
Don't be tempted to go for ezines that off topic just because they have a huge subscriber base. You'll just be wasting time and money, because it won't result in high quality traffic or long term sales.
Do a little snooping
You want to check out the design and content of the ezine before handing over a dime. Read a few past issues and look for the following:
1. Is the format web friendly?
Are there white spaces, small paragraphs and neatly wrapped text? If the ezine is poorly formatted your ad will either get lost in the text or readers will scroll right over it. Either way it's a bad investment.
Readers aren't eagerly waiting to read your ad, it has to reach out and grab them. It won't do this if they find the ezine tiresome to read.
2. How many ads are there in ezine?
You have enough competition on the web the last thing you need to compete with a colony of ads in your selected ezine. If there are too many ads all grouped together chances are the reader will just scroll by your ad.
3. Is there a top sponsor ad? Are the ads spread through out the publication?
If you are truly compelled to advertise in an ezine that runs multiple ads look for a "prime real estate spot" this may be the top of the page or somewhere in the middle of the article.
Yes, this will cost more but it proves to be more successful than being clumped with all the other ads in the classified section.
Too general?
What do you do if you sell a product or service that caters to the general audience? Try general audience, entertainment or humor ezines.
Yes I know I said to hit your target, but in a case like this your target audience will most likely subscribe to these types of ezines. People have personal lives, they love to laugh, catch up on latest gossip and your ad may just appeal to them.
Target a small audience
If you have a small-medium niche your best bet is to look for ezines with a small subscriber base. Why not go for ezines that cater to a vast number of people? An ezine with a small scale subscriber base are more likely to be related to your products and services.
Spend less to make more
Every ad you create should be tested. But you should never spend a fortune to test your ad. Instead of spending a hundred or more dollars to advertise in an ezine with 20,000 subscribers, opt for one that only charges 20 dollar for a smaller reader base.
A hundred dollars is a lot of money to find out that your headline isn't enticing to your readers. Test your ads for a cheap price now so you generate more sales once you fine tune your ad later.
Don't waste your reader's time
If it only takes you three lines to say what you need to say don't use ten. The internet is fast paced. People want the most amount of information in the shortest possible time span.
Keep your ads short, sweet and simple.
While "the next big" marketing trick is soon to come your way, you now know what really works online. Marketing with ezines has been working for years and it will keep on working.
Marketing with Ezines What REALLY Works - To learn more about this author, visit Jeff Casmer's Website.
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"New improved ezine marketing method," you've probably seen an ad saying something to that effect at one point or another. Or heard a self proclaimed guru stating "I've found it, I've found the secret to ezine marketing and for $97 you can have it too."
But what really works. Are there tactics out there that you can apply to result in a successful marketing with ezines campaign? Yes! Successful ezine marketing is no other than common sense, hard work and a well written offer. Anything else is just fluff.
Below are some tips to what really works when it come to marketing with ezines:
Ready, Aim, Fire! Ok, so that was a little dramatic but the point is in order to hit the bull's eye you need to have your eye on the target. No ezine marketing campaign is going to be truly successful if you're not targeting your market. Look for ezines that are relevant to your services or products.
Don't be tempted to go for ezines that off topic just because they have a huge subscriber base. You'll just be wasting time and money, because it won't result in high quality traffic or long term sales.
Do a little snooping
You want to check out the design and content of the ezine before handing over a dime. Read a few past issues and look for the following:
1. Is the format web friendly?
Are there white spaces, small paragraphs and neatly wrapped text? If the ezine is poorly formatted your ad will either get lost in the text or readers will scroll right over it. Either way it's a bad investment.
Readers aren't eagerly waiting to read your ad, it has to reach out and grab them. It won't do this if they find the ezine tiresome to read.
2. How many ads are there in ezine?
You have enough competition on the web the last thing you need to compete with a colony of ads in your selected ezine. If there are too many ads all grouped together chances are the reader will just scroll by your ad.
3. Is there a top sponsor ad? Are the ads spread through out the publication?
If you are truly compelled to advertise in an ezine that runs multiple ads look for a "prime real estate spot" this may be the top of the page or somewhere in the middle of the article.
Yes, this will cost more but it proves to be more successful than being clumped with all the other ads in the classified section.
Too general?
What do you do if you sell a product or service that caters to the general audience? Try general audience, entertainment or humor ezines.
Yes I know I said to hit your target, but in a case like this your target audience will most likely subscribe to these types of ezines. People have personal lives, they love to laugh, catch up on latest gossip and your ad may just appeal to them.
Target a small audience
If you have a small-medium niche your best bet is to look for ezines with a small subscriber base. Why not go for ezines that cater to a vast number of people? An ezine with a small scale subscriber base are more likely to be related to your products and services.
Spend less to make more
Every ad you create should be tested. But you should never spend a fortune to test your ad. Instead of spending a hundred or more dollars to advertise in an ezine with 20,000 subscribers, opt for one that only charges 20 dollar for a smaller reader base.
A hundred dollars is a lot of money to find out that your headline isn't enticing to your readers. Test your ads for a cheap price now so you generate more sales once you fine tune your ad later.
Don't waste your reader's time
If it only takes you three lines to say what you need to say don't use ten. The internet is fast paced. People want the most amount of information in the shortest possible time span.
Keep your ads short, sweet and simple.
While "the next big" marketing trick is soon to come your way, you now know what really works online. Marketing with ezines has been working for years and it will keep on working.
Marketing with Ezines What REALLY Works - To learn more about this author, visit Jeff Casmer's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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