Tweet

Online Home Based Business: Long Tail Keywords Are Much Easier

Written by: Jeff Casmer

Article Overview: If there's one thing every webmaster can agree on it's the importance of keywords. But not just any keyword-- long tail keywords. Long tail keywords increase your chances of sending search engine traffic to your online home based business website and the benefits of search engine traffic are example.

Online Home Based Business: Long Tail Keywords Are Much Easier

If there's one thing every webmaster can agree on it's the importance of keywords. But not just any keyword-- long tail keywords. Long tail keywords increase your chances of sending search engine traffic to your online home based business website and the benefits of search engine traffic are example. For online retailers and affiliate marketers it increases the potential for product sales and referrals commissions. For bloggers, it means a larger audience which could potentially lead to greater long term profits from third party or private ad modules.

If the mission is solely to receive more traffic, then any keyword would do. But because webmasters are (or should be) focused on driving targeted traffic to their site, the long tail theory should be employed by all who seek to drive more buyers to their online home based business site via search engines.

The phrase, Long Tail Keyword, was first coined by Chris Anderson in a seminal 2004 article in Wired Magazine. It is a socio-statistical theory which suggests that the collective sales of products in low demand can exceed that of popular products and bestsellers.

Anderson, using Amazon as an example for his theory, suggested that because there is now less of a need to lump products and consumers into one-size fits all containers, catering to minority tastes and making low-demand products consistently available will allow small businesses to achieve higher profit margins, than if they were to focus solely on high-demand/popular mainstream products.

Now, this theory goes against our immediate instinctive process of selecting or developing products. For most of us, we're taught to think big, and narrowing our niche markets would ultimately eliminate potential visitors. However, the mistake a number of webmasters make is simply to try to attract visitors. Your goal is not to attract visitors. You want serious buyers to your online home based business.

What are long tail keywords?

Simply put, they are multiple-phrase search queries that a visitor uses to arrive at your site. They are more targeted and they are used by visitors looking for specific information.

For example, kiwi and kiwi fruit are general search terms a user might use. But the long tail keywords within that niche may include:

-health benefits of kiwis

-nutritional benefits of kiwis

-benefits of kiwis for the skin

-how to pick kiwi fruits

By doing long tail research you can then provide answers to these more specific search queries.

Here are some other benefits to long tail keywords:

1. It is easier to rank well for long tail keywords in search engines because they are lower in competition.

2. They provide more visitors to your website via search engines because you'll have more pages indexed for specific phrases relating to your website or blog. This means more visibility in the search engines and more traffic to your online home based business.

3. Long tail keywords lead to higher conversions. Visitors who arrive at your site using a long tail search query are more likely to make purchases, click contextual ads, sign up for your ezine, or convert on affiliate programs. By using long tail keywords you are targeting a market of potential buyers.

Long tail keywords are instrumental to attracting search engine traffic. The research required to find them may seem time consuming but if you are serious about growing your online home based business for the long term then do the research, use long tail keywords.

Related Articles
  Chasing your Longtail
  Rule online marketing with the power of keywords
  Affordable SEO with Longtail Keywords
  Using Long Tail Keywords to Your Advantage
  Longtail of Search Engine Optimization

Article Tags: affiliate marketers, amazon, bloggers, business site, chris anderson, collective sales, developing products, home based business, mainstream products, niche markets, online retailers, p anderson, popular products, profit margins, search engine traffic, search engines, small businesses, statistical theory, targeted traffic, term profits



Related Forum Posts
Re: How do you budget your life? - Here is my financial management categories for today: 15% Long Term Savings; 10% Home Expenses; 45% Business and Marketing charges; 10% Friends (Meeting); 20$ Scientific and Law Books. But this will change when it is August or September. Orxan
Elevator Pitch in 10 Words - "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David
Books for Women Entrepreneurs - There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here. It doesn't matter how successful you are in your business - it's always possible to learn something new. In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment! 1. The Old Girl's Network 2. Mother's Work 3. The 7 Greatest Truths About Successful Women 4. Pitch Like A Girl 5. Workplace Warrior 6. Treasure Hunt: Inside the Mind of the Modern Consumer 7. Contingency Planning & Disaster Recovery 8. She Wins, You Win 9. Napoleon On Project Management 10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do 11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years 12. The One Minute Millionaire 13. Talking From 9 to 5 14. Soloing: Realizing Your Life's Ambitions 15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success 16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded 17. Fail-Proof Your Business: Beat the Odds and be Successful 18. Confidence: How Winning Streaks and Losing Streaks Begin and End 19. Women Don't Ask: Negotiation and the Gender Divide 20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen 21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business 22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker 23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business 24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises 25. Net Ready: Strategies for Success in the E-conomy 26. The Promotable Woman 27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it 28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home 29. Secrets of Six-Figure Women


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ten Things You Can Do To Be a Better Leader

International Employment Background Checks

The Golden Rule of Communications

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.