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The Beauty of Search Engine Optimization Phobias

The Beauty of Search Engine Optimization Phobias

It is a common belief among many web business owners that once they submit their website to a search engines they're on their way to financial success. Yes submitting your site is important. But simply informing the search engines that you exist (which is all you are doing) is not enough because they reaction you may get is "so you're out there, so what." Today web pages need to be optimized in order for search engines to take them seriously.

Search engine optimization is the art and science of making your web pages attractive to the search engines.

But mention search engine optimization to some folks and you get winces. Some completely bury their heads in the sand. This in part is because search engine optimization is work. It requires research of keywords, content creation, producing well written Meta tags, enhancing your web pages with a few pictures, audio and video to improve the user experience and keeping up to date on the latest trends in SEO. For many webmaster this is more than they want to handle, especially since the internet businesses have be synonyms with get rich quick schemes.

An internet marketer recently said, "I don't understand why I have to do it, the search engine will find me eventually." The fact that she was willing to wait around rather than put in a little effort to make things happen for her business puzzled me. Then I thought maybe she's just afraid to get her feet wet. SEO is like anything it's scary if you don't know how to go about it.

First, you have to ask yourself what are you are willing to lose. If you do not participate in SEO you will lose your business, this is a fact. Search engines are still the number one traffic generator and most users who use search engines do not go past the second page of results. If you don't get serious and undertake search engine optimization you will be lucky to see a handful of customers because only a slight few will ever see you. Needless to say you won't become a millionaire with only 5 visitors per day (if you're lucky).

Next, join a forum that discusses it. There are a lot of masters out there that who are willing to share SEO tips for free. Start asking questions about what you don't know. If you've tried SEO but failed, find out where you went wrong.

Another "excuse" many use is that they want to do SEO but they don't have the time. This may be valid. However, a great number of people can spend hours looking for gossip but when it come to their pages they suddenly realize they have something better to do. "I'll optimize my page after my favorite show; I can't miss my favorite show!" "The shed needs cleaning." "I don't have the energy for it after I come home from my other job."

It only takes an hour a day to build a successful business. If time spent optimizing your website leads to an increase in sales isn't it time well spent? Take it one page at a time; optimize one page today and move on to the next when you're done. Trying to take on the whole website would make anyone have an anxiety attack, especially for a large site.

The beauty of SEO is that it does not take too long to become proficient and once you have the hang of it you'll find that run through it quicker.

It's all about increasing the potential for sales. And if search engine optimization is going to increase your profit margin don't you think you should take head out the sand.





The Beauty of Search Engine Optimization Phobias - To learn more about this author, visit Jeff Casmer's Website.

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Jeff Casmer
(Visit Jeff's Website) Jeff Casmer is an work at home expert and work from home business owner. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to find, start, maintain, and prosper with your very own legitimate Work at Home Job or Business in the 21st century.

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