Tweet

The Beauty of Search Engine Optimization Phobias

Written by: Jeff Casmer

Article Overview: It is a common belief among many web business owners that once they submit their website to a search engines they're on their way to financial success. Yes submitting your site is important. But simply informing the search engines that you exist (which is all you are doing) is not enough because they reaction you may get is "so you're out there, so what." Today web pages need to be optimized in order for search engines to take them seriously.

The Beauty of Search Engine Optimization Phobias

It is a common belief among many web business owners that once they submit their website to a search engines they're on their way to financial success. Yes submitting your site is important. But simply informing the search engines that you exist (which is all you are doing) is not enough because they reaction you may get is "so you're out there, so what." Today web pages need to be optimized in order for search engines to take them seriously. Search engine optimization is the art and science of making your web pages attractive to the search engines.

But mention search engine optimization to some folks and you get winces. Some completely bury their heads in the sand. This in part is because search engine optimization is work. It requires research of keywords, content creation, producing well written Meta tags, enhancing your web pages with a few pictures, audio and video to improve the user experience and keeping up to date on the latest trends in SEO. For many webmaster this is more than they want to handle, especially since the internet businesses have be synonyms with get rich quick schemes.

An internet marketer recently said, "I don't understand why I have to do it, the search engine will find me eventually." The fact that she was willing to wait around rather than put in a little effort to make things happen for her business puzzled me. Then I thought maybe she's just afraid to get her feet wet. SEO is like anything it's scary if you don't know how to go about it.

First, you have to ask yourself what are you are willing to lose. If you do not participate in SEO you will lose your business, this is a fact. Search engines are still the number one traffic generator and most users who use search engines do not go past the second page of results. If you don't get serious and undertake search engine optimization you will be lucky to see a handful of customers because only a slight few will ever see you. Needless to say you won't become a millionaire with only 5 visitors per day (if you're lucky).

Next, join a forum that discusses it. There are a lot of masters out there that who are willing to share SEO tips for free. Start asking questions about what you don't know. If you've tried SEO but failed, find out where you went wrong.

Another "excuse" many use is that they want to do SEO but they don't have the time. This may be valid. However, a great number of people can spend hours looking for gossip but when it come to their pages they suddenly realize they have something better to do. "I'll optimize my page after my favorite show; I can't miss my favorite show!" "The shed needs cleaning." "I don't have the energy for it after I come home from my other job."

It only takes an hour a day to build a successful business. If time spent optimizing your website leads to an increase in sales isn't it time well spent? Take it one page at a time; optimize one page today and move on to the next when you're done. Trying to take on the whole website would make anyone have an anxiety attack, especially for a large site.

The beauty of SEO is that it does not take too long to become proficient and once you have the hang of it you'll find that run through it quicker.

It's all about increasing the potential for sales. And if search engine optimization is going to increase your profit margin don't you think you should take head out the sand.

Related Articles
  Internet Home Based Business - The Power Of Search Engine Optimization
  Search Engine Optimization - If You Don't SEO, You'll Get Left In The Dust!
  Search Engine Optimization
  How To Increase Your ROI By 900% With Search Engine Optimization
  Use PPC & SEO For Successful Internet Marketing

Article Tags: art and science, belief, business owners, content creation, fact search, financial success, handful, internet businesses, internet marketer, latest trends, meta, millionaire, search engine optimization, search engines, seo, synonyms, traffic generator, user experience, web business, web pages



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online - Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Soda Vending Machine = Energy Hog

Looking for an Easy Online Business Opportunity?

Unspoken Yet Important Rules for Book Proposals

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.