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The New Age of Niche Marketing

Written by: Jeff Casmer

Article Overview: As internet marketing became flooded with products, niche marketing was born. This was called the separation age. People started staying away from huge information products that were created with hundreds of pages and instead started separating themselves from the crowd and focused on tiny niche topics. Now, while there is still money to be made by focusing on tiny untapped markets competition is pouring in and the well is drying up.

The New Age of Niche Marketing

As internet marketing became flooded with products, niche marketing was born. This was called the separation age. People started staying away from huge information products that were created with hundreds of pages and instead started separating themselves from the crowd and focused on tiny niche topics. Now, while there is still money to be made by focusing on tiny untapped markets competition is pouring in and the well is drying up. This brings us to a new age of internet marketing-the age of "specialization". The age of specialization means that instead of creating larger information products you create 7-20 pages on a precise niche topic.

Have you ever bought a five hundred page information product when you only needed the last eight pages or you only wanted chapter five? Most customers don't want to go through hundreds of pages just to find a snippet of information that they feel is useful.

Because there seems to so much information available on the market consumers are getting pickier and pickier. They know what they want and they want just that.

By creating reports on smaller niche topics you open up a whole new form of monetization that has an extremely high profit margin. Especially if you produce small reports on untapped information goldmines such as:

-three ways to get your next vacation for free - how to save a hundred dollars on your next grocery trip -how to lose seven pounds in six days -18 web changes that can double your profits

These 7-20 page niche reports can sell any where from 7-100 dollars depending upon the information.

There are many benefits to creating small reports. For one there is a never ending supply of topics for small reports. You can write about one niche such as weight loss strategies one day and search engine optimization on another. Because of this you can sell report after report to the same customer. Many people can't afford a high priced course but nearly everyone can afford a $7-$15 report. Plus a series or collection of your small reports can be turned into premium priced courses overtime.

Another attractive advantage to small reports as opposed to large information products is the time value. You can write a small report in just a few hours of one day. And they are easier to write than chunky information products. When a "hot" niche topic emerges you can quickly produce a report to sell while the topic is still hot.

Small reports are also highly effective for building your list. Their small size makes for an easier download. People are more likely to download a small report but they think twice about a three hundred page information product. Because of this they get around faster as a viral marketing strategy than a large information product. They also get read more which means more reviews and/or testimonials.

A customer can read a small report in a short amount of time and if they find the information valuable you can guarantee that the report will be discussed or sent out to other people before the day is through. The list of benefits could go on and on.

The specialization age is a faster way to create your own products for niche marketing and they often generate a faster response. This new age of niche marketing has become more effective than any age prior to it.

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Article Tags: crowd, information product, information products, internet marketing, market consumers, monetization, new age, niche marketing, niche topic, profit margin, profits, search engine optimization, six days, snippet, specialization, three ways, untapped markets, web changes, weight loss strategies



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