Tweet

Tips for Writing Effective Emails That Get Results for Your Online Business

Written by: Jeff Casmer

Article Overview: These days, email addresses are abused. People send unsolicited emails for all sorts of things from some illegal bank transactions to offers of clearly criminal scams. As a result of this huge abuse to the email system; it is now difficult to get legitimate business messages delivered. Internet Service Providers have taken radical actions to put in place strong spam filters. A lot of people now have measures in their email systems where some messages with some selected words or phrases are completely filtered out.

Tips for Writing Effective Emails That Get Results for Your Online Business

These days, email addresses are abused. People send unsolicited emails for all sorts of things from some illegal bank transactions to offers of clearly criminal scams. As a result of this huge abuse to the email system; it is now difficult to get legitimate business messages delivered. Internet Service Providers have taken radical actions to put in place strong spam filters. A lot of people now have measures in their email systems where some messages with some selected words or phrases are completely filtered out. All this means that in the first instance, you must have an authentic way of creating your email list for your online business. The only authentic way to build your list of organic email address for your online business is through visitors signing up on your website, subscribing to your e-zine or e-course or whatever you offer of your website. Any allegations of spamming can get your website shut down or you may face some penalties - it simply is just not worth it.

Now that you have your list of organic emails, how do you write emails that will get delivered, opened, read and bring results for your online business?

• Send emails only to people who have voluntarily requested information from you by subscribing on your website.
• Personalize your emails by including the person's name in the subject line and body of email.
• Your email subjects must be catchy and interesting, and related to what is in the body of your email.
• Do not send your emails with attachments - these are normally viewed with suspicion fir viruses.
• Do not use all caps in your emails no matter how much you want to attract the recipient's attention.
• Avoid using words that are associated with scams; namely 'free', 'make quick money' etc.

After you have made sure that your emails messages can be delivered and opened, what can you do to ensure that your emails will be read and an action taken, and bring some results for your online business? How can you write compelling emails?

• Format your emails so that they are easy to read. Do not create long emails. Be 'catchy' in your style of writing and be straight to the point.
• Use simple and easy to understand English. Make sure that you are friendly in your emails and continue to personalize the email.
• Write high quality emails with no grammar or spelling mistakes.
• Be excited and passionate about what you are offering in your email. If you expect the person who receives the email to buy what you are selling in your online business, you must give them enough reason to want to buy. If you are offering a product or service, highlight the benefits to be gained from the product/service.
• Create urgency in your emails - let the person who receives your email know that they need to act fast because time is of essence.
• Use action verbs as much you can.
• Have your contact details in your emails. This creates some confidence in the recipient and also helps if they want to know more about what you offer in your online business.
• Offer the option to unsubscribe at the end of your emails.

Now that you are good at writing effective emails, it is important that you know the best ways and times to use the emails for maximum effect.

• Send emails to your list when you have new products/services/business opportunity on offer.
• You can also create some special price discounts on your current products and services, and send an email to your list with this offer.
• You can also send emails for the purposes of keeping in touch with them. You may not be offering anything specific, but you can send an article or free e-book which you think they will enjoy reading. Your list will appreciate this and this will further build their trust in you.
• Contact your list with any special event offers, special product launch or holiday specials. Your list appreciates a bargain, so offer that to them when you have some.

A lot of internet marketers make a lot of money with their lists. By writing effective emails as outlined above, you can start to make some money from your list too, and make your online business a success.

Related Articles
  Writing Emails to Your Customers - 6 Important Tips
  5 Article Marketing Tips To Take To The Bank
  Is Safelist Marketing Still A Viable Way To Attract And Convert Prospects?
  The Soul of Wit
  Killer Emails For Your "Home Based Online Business Opportunity"

Article Tags: allegations, bank transactions, business messages, e zine, email addresses, email list, email system, email systems, emails messages, fir, first instance, internet service providers, legitimate business, li li, quick money, radical actions, scams, spam filters, ul class, unsolicited emails



Related Forum Posts
Re: Kevin needs "social glue" ideas - [quote="BuzzAroundBooks":1yomg44b] 1.) 10 Recent Posts (takes you to the list of the 10 most recent posts) 2.) Forum Contest & Prizes 3.) How to get started in the EvanCarmichael.com Forums 4.) How to promote yourself in the EvanCarmichael.com Forums 5.) How to start a small business (list of threads with related topics) 6.) SEO Tips (list of threads with related topics) 7.) Better Blogging (list of threads with related topics) 8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books) 9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them) 10.) Kevin's Case Studies *I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b] If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts. Shri
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Sales Training – Top Salespeople Are Not Dunces

An Intelligent Contact Sheet

20 MORE Must-Have Search Engine Marketing Tools

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.