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What is Engine Optimization Search Strategy?

Guest post by: Jeff Casmer

Article Overview: How do search engines decide where to place each page in there results? Searchers and webpage designers alike have asked this question. What is engine optimization search strategy? For searchers knowing how a search engine categorizes a page can make for easy searching and for webpage masters having an understanding of how the search engine ranks pages can help them to gain a competitive edge and increase their standing in the search engine.

What is Engine Optimization Search Strategy?

How do search engines decide where to place each page in there results? Searchers and webpage designers alike have asked this question. What is engine optimization search strategy? For searchers knowing how a search engine categorizes a page can make for easy searching and for webpage masters having an understanding of how the search engine ranks pages can help them to gain a competitive edge and increase their standing in the search engine. A search engine's objective is to present each result in the order of its relevancy to the search query. How to do so in an automated way, for every page on the Web and for every possible combination of keywords in all the languages people speak is a very complicated task.

Each search engine uses a very elaborate system to determine where a page will be presented during an internet search. The process of making web pages more attractive to a search engine is known as search engine optimization or SEO.

Studies show that the average internet user looks no further then the second page of a search result. Because of this it's very important to websites to be listed on the first two pages and may undergo illegal (black hat) methods to obtain a top ranking.

Webmasters who stick to more respectable forms of engine optimization search strategy use various techniques to improve their search engine ranking. One of the first things a webmaster may do is to check their META tags. META tags are special HTML tags that provide information about a webpage. META tags are used by search engines to properly index a webpage but they are not visible to the web browser. META tags are a significant factor to getting ranked. The following examples show two different META description tags taken from webdesign.org

If there is no description, the search engine will display something like this:

Recycling Systems Corporation

1425 East Marina Street, San Jose, CA 77235 (513) 789-1921

info@rcs.idocs.com RSC is one of the leading companies in the industry, offering municipalities an array of recycling.

However, if you have a description like this then the search engine returns a much cleaner description:

Recycling Systems Corporation

RSC is a leading recycling and waste management company providing creative waste handling services for communities across the USA.

Having a well written META tag can greatly increase your page rank. On that note, META tags alone will not instantly put in the top spot of a search result.

A Webmaster also has to consider creating a web-crawler friendly webpage. Search engines rely on a little device called a web crawler (also referred to as spiders, bots, worms, web robots and automatic indexers) to locate and then catalog websites. Web crawlers are computer programs that browse the World Wide Web in a methodical, automated manner. Web crawlers locate a website and "crawl" all over it, reading the algorithms and storing the data. Once they have collected all the information from the website they bring it back to the search engine where it is indexed. Some search engines also use web crawlers to harvest e-mail addresses and for maintenance tasks, in addition to collecting information about a web site. Each search engine has their own individual web crawlers and each search engine has variations on how they gather information.

Webmaster should have some indication of how each search engine ranks pages, in order to understand why one document is ranked higher than another. Although search engines keep their algorithms a secret, in part to make life more difficult for the Black Hat SEOs web masters should try their best to gain some understanding of how engine optimization search strategy should work.

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Article Tags: engine optimization, search engine ranks, search engines, webpage designers



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online - Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.


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