Tweet

Niche Marketing - The Basics

Written by: David Lim

Article Overview: A short introduction to the world of online niche marketing and what skills are needed in this arena to ensure success.

Niche Marketing - The Basics

A niche market can be defined as a market within a larger market segment whose needs can be very specific. Typically, a niche market is too small for the big players to be interested in so the competition will be manageable for the new players. Niche marketing is simply marketing that is targeted at a niche market.

There are many ways you can go about running a niche marketing campaign. But online, where the target is usually keywords with low competition in the search engines, you would probably take the following steps:

• Do your keyword research to identify keywords that has the most potential and the least competition. Keywords are words or phrases that a surfer uses to search for their area of interest.

• Build a website or blog for Adsense revenue or revenue from other ad networks. You can also aim to sell your own or affiliate products.

• Optimize your blog posts, or website pages, for your targeted keywords.

• Get other websites and blogs to link to your website using the usual link building techniques like link exchanges, article submissions, directory submissions, etc.

• Keep building inbound links until your website ranks at the position you want in Google for your targeted keywords.

There are many variations of the above steps as they will depend on your strengths, your long term goals and the topic of the website or blog in question. What is listed above are the normal steps carried out.

Cost

Your own domain name and your own web host are two things that you really must pay for. A domain name will set you back less than $1 per month while a web hosting account would cost about $10 per month. If you pay for nothing else, you must pay for this.

There are other services you might want to consider spending money on as they will increase your productivity, and in the long run, give you a better return on the time you spent:

• Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for articles to be written might be a worthwhile investment.

• Services that automate the submission of your articles to article directories, blogs and websites.

• Services that reduces the time it takes to get good anchored backlinks to your site.

Recommended Skills You will need at least passable skills in the English language. If you can write with minimal grammatical and spelling errors, and you can get your message across clearly, that should be good enough.

There is a lot of computer and web related work to do. On the computer, you might find yourself touching up some graphics, or installing a software application, or even doing some html. On the web, you would probably need to update your name servers and configure your hosting account. You don't need to be an expert to do all these, but some level of computer literacy would be needed.

Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.

Related Articles
  Millionaire Internet Marketing Basics! ~SUCCESS SECRETS EXPOSED
  Putting the marketing basics in place Part 2
  Target Your Niche With Internet Marketing
  The Future Is Niche Affiliate Marketing
  Internet Marketing - Selecting the Right Affiliate Marketing Niche For You

Article Tags: affiliate products, article submissions, directory submissions, google, inbound links, keyword research, link exchanges, market segment, marketing campaign, niche market, niche marketing, phrases, search engines, spending money, target, term goals, variations, web host, web hosting account, website ranks



Related Forum Posts
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Track Your Time for Increased Productivity

Here's a great ROI

Selling What Sizzles vs. Delivering Real Value

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.