Niche affiliate marketing has been the buzz word within the affiliate marketing community over the last while. What is niche affiliate marketing, and why is it proving to be so popular? To answer the second question, it is very popular because it greatly increases your chances of developing a successful internet business when compared to more traditional methods of affiliate marketing The very best thing about niche affiliate marketing is it allows you to eliminate some of the competition. For example if you choose to sell products in the niche of "earning money online" you will find that to be a very competitive niche. It is competitive because it contains such a broad based theme. One way to narrow that down and turn the idea of earning money online into niche affiliate marketing is to target a specific way to do that. For example targeting a niche of work at home allows you to specifically work towards selling products to teach people how to work at home. You can teach them how to earn money working at home as opposed to giving them a broad based niche of earning money online which could allow you to sell any number of different products. A great benefit you can get from niche affiliate marketing is the opportunity to stand out from the crowded marketplace, and develop your own identity. Again using the theme of work at home you will find that there are many websites in this niche. To become really successful in affiliate marketing, you will need to set your self apart from your competitors, both in terms of your products offered, and the way they are presented on your website. You can certainly look at your competition to come up with ideas on ways to do this. One possibility is to decide that you will only deal with products which you have personal experience with, and therefore have an intimate knowledge of. This is a very popular way to do niche affiliate marketing today at your own pace. You present your product more in the form of a review and a pre-sell page. In this way you are not really selling at all as much as you are making a recommendation. For Internet marketers who have an existing email marketing list this is a very powerful way to build a niche affiliate marketing business. If you do not have a list of your own it's certainly something you should be working on. In summary niche affiliate marketing is better than the old way of doing affiliate marketing because it allows you to focus your business on a narrow based theme. You now have the ability to generate a good income by focusing your efforts on that particular market segment.