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A Good Backlinking Strategy Means Quality Over Quantity

Guest post by: GT Bulmer

Article Overview: Backlinks are vital to your search engine rankings and every Internet Marketer should include an ongoing program of building links back to their website. But, you don’t need thousands of backlinks to achieve higher rankings in the search engines; what you need is a backlinking strategy that values quality over quantity. Yes, the more links you get, the better, but they should be quality links.

A Good Backlinking Strategy Means Quality Over Quantity

You don’t need thousands of backlinks to achieve higher rankings in the search engines; what you need is a backlinking strategy that values quality over quantity. Yes, the more links you get, the better, but they should be quality links.

Backlinks are vital to your search engine rankings and every Internet Marketer should include an ongoing program of building links back to their websites. Some marketers try to take short cuts by purchasing backlinks or signing up for services, sometimes known as link farms, that promise a multitude of links in a short period of time, but these strategies are not always effective for the purpose. Quality trumps quantity.

Whatever your system is for getting backlinks, you need to make sure it is serving your purpose and helping you, not hurting you, in the search engine rankings.

If your backlinking strategy is going to be effective, you must get your links on sites that are similar to yours. In other words, websites that sell products and services very much like what you sell.

One hint is to look for websites with your keyword phrase in the domain name or in the page title.

When choosing suitable sites, always aim for quality. One indicator of quality is Google Pagerank; the higher, the better, and if it is higher than yours, even better yet. Another indicator is traffic volume. If the site gets a lot of traffic, chances are it's because the people going there appreciate the value the site provides.

Whenever possible, backlinks from authority sites – sites recognized and respected as leaders in the industry – are always the best. Linking goes both ways and that is another reason to choose sites similar to yours; so you have a better chance of having your link request accepted.

The links you place on other sites should be set up with anchor text using your keywords. For example, if your keyword phrase is “home business opportunities” then that should be the anchor text for your link.

It stands to reason, then, that the page on your site that you are linking to must be optimized for the keyword phrase being used in the backlink. That's the whole point of getting a backlink, if your purpose is to improve your search engine rankings.

The methods used to get backlinks, and the places on the Internet where backlinks are possible, are various. Article Marketing is a common method, as is guest blogging. Direct link exchanges are possible, but it is better to build the link into the content of the website, using your keywords as anchor text. Some Internet Marketers develop a backlink-building program around blog commenting. Again, choose quality blogs similar to your own website and check to see if they are “do-follow” blogs.

Adopting a good backlinking strategy that focuses on quality over quantity is very important to an online business. It takes time and dedicated effort, but that is the mark of a professional. If you are not already recognized as an authority in your niche, you now know one more step that has the potential to take you in that direction.

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Article Tags: backlink tips, backlinking strategy, building backlinks, home business, internet marketing, online business, search engine tips, seo, traffic tips, website traffic



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