Content is King Again
Every successful Internet Marketer and website owner knows the value and importance of quality content, and the good news for those who have followed this practice is that Content is King ... again!
During the earlier days of the Internet, the phrase “Content is King” became something of a mantra among marketers. Everybody desiring online success jumped on the bandwagon to add as much content as frequently as possible to their websites. And rightly so because in the first place, website visitors wanted information, and in the second place, the search engines rewarded websites that were optimized well and added fresh content regularly.
Then, something quite typical happened. Marketers seeking to accelerate their rise to the top positions on the search engine results pages (SERPs) began finding ways to satisfy the search engines without keeping the “quality” element in their content. Some of these methods included content with keywords, but no true informational value, or just plain keyword stuffing. In some cases, the content was on the page or on the website but was difficult to find.
Fortunately, search engine programmers recognized this downward drift to dull content and dim marketing practices and have recently been making algorithm changes designed to reward websites with positive content practices and penalize websites with poor practices.
Which means, Content is King again! And quality is a must.
The first recommendation to providing quality content is to make it obvious and easy to find and recognize on every page of your website. Search engines are analyzing this very closely now. Place your content high on the webpage, above-the-fold. That is the portion of a web page that a visitor first sees when landing on the page before they have to scroll down to see more.
The next recommendation is to optimize each article or post for a particular keyword or phrase, but use that keyword sparingly. If it appears too often, it might be judged as stuffing. Use the keyword in the title, in the first and last paragraphs and once or twice in the body of the article, depending on article length.
Finally, before posting it, review the article to make sure it contains value for the reader.
It is one thing to write an opinion piece where all you have to do is state your point of view on an issue. But if your website is focused on marketing products and services, then your content must be centered on insightful information, helpful tips, and suggestions for real solutions to problems or issues your targeted visitors might be experiencing.
Consider how you personally feel when attracted to an article or a website by an appealing headline. If the article lives up to its billing, you are pleased. If not, you feel tricked or cheated. Don’t take a chance on your visitors feeling that way about your content or your website.
Yes, Content is King, again, and if you renew your commitment to quality, you will be rewarded in many ways.