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The Importance of Targeted Website Traffic

Guest post by: GT Bulmer

Article Overview: Almost every entrepreneur that does business online knows the value of driving visitors to a website, but not everybody understands the importance of getting targeted website traffic. There is a difference, and there are ways to structure all of your marketing to attract targeted visitors. It is in your best interest as an Internet Marketer to focus your efforts on learning and applying these ways.

The Importance of Targeted Website Traffic

Almost every entrepreneur that does business online knows the value of driving visitors to a website, but not everybody understands the importance of getting targeted website traffic. There is a difference.

Visitors who are not targeted are like window shoppers strolling through a shopping mall. They browse aimlessly, not seriously interested in the goods or services your online shop has to offer. Your chance of selling something to untargeted visitors is pretty slim and you will need plenty of them just to make a few sales.

Targeted visitors, on the other hand, are like shoppers who go to the shopping mall on purpose. They know there is a good chance that your online “shop” will have what they are looking for. Your chance of selling something to these motivated prospects is very good and you don’t need as many of them to make your business successful.

There are ways to structure all of your marketing methods to attract targeted website traffic. It is in your best interest to focus your efforts on learning and applying these ways.

One of the best ways to pre-qualify your prospects is through Internet search engines. Prospective buyers who use search engines already know what they want. All you have to do is get their attention and let them know you have exactly what they are looking for.

Effective search engine marketing begins with the process of optimizing your website for the keywords and keyword phrases that clearly represent your products and services. Elements to be optimized include the Title tag, the Headline tags, the Meta description and Meta keyword tags, and all of the content on your site, including blog posts, articles and promotional items.

You will follow-up your on-site optimization with off-site optimization that focuses largely on building backlinks to specific pages on your website. You can do this through article marketing, social networking, guest blogging, blog commenting, directory submissions, link exchanges and other methods.

Your sales success depends on the keywords you choose and you can track your keyword success from the point of sale all the way back to your initial keyword research. Here’s an example:

– Your targeted visitor bought an item because it clearly filled a specific need of theirs;

– The visitor had taken time to check out the item on your site because it promised to fill that need;

– The visitor arrived at your web page after doing a keyword search in a search engine, finding your web page high on the first page of the search results, and clicking the link;

– Your keyword was positioned high because you optimized your web page effectively for it and you supported it with a variety of off-site optimization methods;

– And the reason for your success: you were diligent in your research and chose a keenly targeted keyword for your marketing!

Your success was no accident. You planned it that way from start to finish. If your chosen keyword or keyword phrase is focused, accurate and honest, your prospect will be pre-qualified and primed to purchase.

On the other hand, if your keyword is not sufficiently focused, or if it is intentionally misleading, you risk annoying the prospect and losing them. Don’t take that risk. Always be as honest and as clear as possible in your keyword marketing and in all of your content and other marketing materials. Your reputation and your brand as an Internet Marketer depends on it

The importance of targeted website traffic cannot be overly emphasized. Targeted prospects – visitors who have been attracted by effective keyword marketing and who have been primed to purchase – are valuable. Obviously, they are worth your best effort.

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Article Tags: internet marketing, keyword marketing, keywords, search engine optimization, seo, targeted visitors, targeted website traffic, traffic tips



Related Forum Posts
Re: What are your May Goals? - Thanks Evan! I just changed one of my business goals from setting up a video site on Traffic-Geyser to: "Set up a newsletter email series (let's say 10 messages) on Get Response..." I reviewed Traffic Geyser in the latest episode of "David's Den" on my blog (see sig file), included an excellent video review of Traffic Geyser by John Detlif and decided against taking that particular project any further. Still lots to get done!
Re: Alexa Ranking Goals - LOL, I spoke too soon. Within a few hours of my post, Alexa updated the Traffic Rank on the toolbar. Note however that the 3 month Traffic Rank on Alexa.com has still not been updated...
Website Content - Great suggestions negotiations. I am much more likely to deal with a website which offers something of value instead of just trying to sell me something. Targeted and effective content is also a great way to build credibility for your website. Shri
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Has anyone bought targetted visitors? - Most "Targeted Visitors" do not look for your site or intend on going to it. Most of the vsisits are generated through popups and popunders. Some of the targeted visitor sites allow you to create an online add that people can click and go to your site but I have never heard of anyone getting so much as a newsletter signup from them. I think it would be more productive to take the money you would spend on guaranteed visitors, guaranteed signups, buying leads etc. and use it to advertise on some of the higher page rank websites related to your industry.


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