Tweet

The Key to Rapid Growth in Network Marketing or MLM is Duplication

Written by: Ian Taylor

Article Overview: There is a common trait which runs through all massively and even moderately successful Network Marketers, they have all applied this very simple principle. The principle they have applied is that of ‘duplication’. Duplication is an absolute corner stone of success in Network Marketing and MLM. I will even go so far as to say that if the network marketing business does not posses the ability to duplicate their efforts, business is doomed to failure!

The Key to Rapid Growth in Network Marketing or MLM is Duplication

Network Marketing or MLM businesses are effectively organisations or networks of people who are all building the same business. It is very similar in principle to the ‘franchise’ principle. That is to say that in franchising, the franchisor develops a business model, be it product or service based, and he (or she) figures out how to make it work, they put in place a ‘system’ or ‘success formula’ that a franchisee is able to duplicate or copy, therefore guaranteeing success. At least, that’s the principle. We all know there are many other factors which come into play in the franchised business arena such as the requirement for a degree of business acumen, financial planning, management and of course, people skills.

Network Marketing or Franchise

Network marketing or MLM is similar, in that a business model is developed, either a product or a service and a compensation plan is put together for the business owners. The chief differences between franchising and network marketing or MLM are:

1.The network marketing business owner not only has products and services which they can promote and sell, they also have the ability to set up other network marketing business owners.

2.Depending on the compensation plan, the business owner will also have the ability to make revenue from the efforts of his ‘sponsored’ network marketing business owners. That is, if those they sponsor go on to sponsor other business owners, the original network marketer will usually benefit.

3.In the MLM business, start up costs are generally much, much lower. The franchise is usually a relatively expensive business to start as a franchisee, not only that, the franchisee does not have the ability to set up other franchisees.

Caveats

There are indeed a few caveats, each Network Marketing Business is different, they are governed by rules and regulations, each will have their own compensation plan. All of these factors should be considered before deciding or committing to any opportunity.

A Common Trait

There is a common trait which runs through all massively and even moderately successful Network Marketers, they have all applied this very simple principle. The principle they have applied is that of ‘duplication’. Duplication is an absolute corner stone of success in Network Marketing and MLM. I will even go so far as to say that if the network marketing business does not posses the ability to duplicate their efforts, business is doomed to failure!

Your Success Depends on This

Fortunately, duplication is one of the first principles that any successful leader in the MLM industry will teach to their organisation. After all, another key success principle in MLM is that in order to succeed, you absolutely must help others to succeed first.

A Working Example

I would like to share a working example of duplication in action. Any active network marketing business owner will be faced with this at some point in their career, so let set the scene.

The network marketer contacts one of their prospects to discuss the idea of the prospect becoming a network marketing business owner, the prospect responds with “Yes, that sounds great, but, are you making any money?”

How should the network marketer respond to this question?

You will notice that we don’t know if the network marketer in this example is incredibly successful or if they are brand new to the business. In either case, the response is critical, and in either case it should be the same. You see, we teach by doing. In MLM people will need to be able to duplicate your efforts.

So, the wrong response would be “Yes, I’m making xxx thousand a month and it’s great, you should look at it!” Why is this wrong? Quite simply, it cannot be duplicated. The new network marketer will not be able to say this to their prospects, at least not honestly.

The correct response would be “My upline team are incredibly successful, they have developed large organisations and we are working together to find more like minded people to work with” Why is this correct? Again, very simple, it can easily be duplicated! The new network marketer can use this exact same technique in their business.

This is just one working example, there are many, many situations where duplication and the ability to duplicate need to be considered. The principle of duplication must be taught very early on in the network marketing business owner’s career if they are to succeed and achieve and experience rapid growth in their organisation

In Summary

The key to success in network marketing and MLM is duplication, it is also in the ability to teach duplication. Teaching this principle early on will help your organisation grow and duplicate rapidly. Helping others to become successful in this technique is a cornerstone of building large network marketing organisations.

Related Articles
  How Many Poles Do You Have In The Water?
  Why do 97% of Network Marketing Business Opportunities Fail?
  What is an Adaptive Organization
  Why MLM Sponsoring is Easier With An Attraction Marketing Blueprint
  The Secret To A Successful Network Marketing Business Is As Simple As A Caserta’s Pizza.

Article Tags: business acumen, business arena, business model, business owner, business owners, business start up costs, caveats, chief differences, compensation plan, franchise network, franchisee, franchisees, franchisor, mlm business, mlm businesses, network marketer, network marketing business, original network, planning management, success formula



Related Forum Posts
Why do people hate Network Marketing / MLM? - I've been looking at a number of different opportunities and end up meeting a lot of Network Marketing / Multi-Level Marketing people. Some of the offers look interesting but everyone I talk to about it says to avoid these guys like the plague - what's the deal? Why do people hate network marketers and MLM people so much? Is it not legit?
Re: MLM Marketing, youtube, and buzzirk mobile. - I have experience with MLM too. My initial reaction to the business was "snake-oil salesman" but once I got to understand the "overall business model" I am now an advocate to it. MLM (Multi-Level Marketing) is also known as Network Marketing. I realized an MLM business is no different than any other business. One needs to focus on both words "Network" and "Marketing" and give both equal respect. Some people focus heavily on the Networking part but forget "Marketing". I've started to use Building on a Budget and Magnetic Sponsoring concepts in my NM business and have found that people don't get involved so much because of the product but more because of what you bring to the table as far as marketing systems and support. I have both products listed in my signature. you don't have to buy it as the link to the free videos itself provides you a good understanding of what is required to position yourself as my above paragraph. If you do plan on purchasing it I can tell you that the measly $40 will open your eyes BUT your upline will not be too happy (atleast in the short term) beacuse the system is not duplicateable. I wrote this post as a polar post to Bulmer's reply as I have exhausted the friends and family networking and realized i never really focused on marketing. My leads now are more qualified and open to hearing about my opportunity than the other way around. my 2 cents if you plan on growing an MLM or Networking Marketing business.
Network Marketing Business - Hello all, Recently, I had join a Network Marketing Business on a part-time basis. Does anyone here who has some knowledge on this type of business? I want to learn as fast as I can from all the gurus here
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
10 best franchises to get involved - My advice is: 1) Go to the library and start reading business books (accounting, finance, etc.) 2) Go to your local community college and enroll in night classes 3) Join the local Chamber of Commerce 4) Network / Network / Network -- through the above sources. Once you have spent two years doing the above, then look for a 55 - 60 year old business person that is looking to reduce their time in the business. Then you can work on a sweetheart financing option.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

SEO – Link Building Secrets

Starting A Set of Books

Remind Me...

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.