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Online Home Based Businesses And Social Marketing

Written by: Pasi Kaarakainen

Article Overview: If you have a home based business online you need new customers if you expect to survive. Before you can get customers you need website visitors. A popular way to drive traffic to a website is incorporating various forms of social marketing into your advertising mix.

Online Home Based Businesses And Social Marketing

Social marketing is becoming more and more popular for internet entrepreneurs to promote their home based business online. Of course you should use several different forms of advertising and marketing with your business but social marketing is definitely one that you cannot afford to underestimate. This form of marketing can be used in various ways. Let's talk about some of the most efficient and popular ones people are using.

1. Start a blog of your and host it yourself. Even if you choose to join Blogger.com, which is owned by Google, you should host it yourself. You want to be in control in every possible ways with your online business.

If you use a free blogging platform you lose control. For this reason hosting your own blog is important.

2. After setting up a blog, you should bookmark every blog posts you make to several different social directories such as Digg, Stumbleupon, Technorati, and so on. A good way to do this is to use OnlyWire.com and bookmark to multiple directories with one click.

This is an excellent way to get more blog visitors, and it also can improve your search engine rankings.

3. Join a couple of social networking sites such as Facebook and Twitter. This is a good way to meet people and promote your business online.

You can update your Facebook page and make Twitter micro blog posts through Onlywire.com as well. One thing you want to avoid is posting useless information. You can have a lot of fun doing social networking but you can also build your home based online business if you use this tool correctly.

4. Add videos to your blog by getting relevant video code from YouTube. You can do that just simply embedding the code straight to your post and give something interesting information to your visitors that way. You can also shoot your own videos which your visitors will find interesting as well.

5. Make your blog more interactive by allowing visitors to post comments. As a matter of fact you should encourage people to comment on your blog articles. This is a great way for you to interact with them and to get them coming back to your blog to post additional comments.

6. Start a contest and create excitement on your blog. Give away a prize or something worthwhile a person would want to participate in the contest for.

This is six ways to use social marketing to build your home based online business. Social marketing is a powerful form of building quality traffic.

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Article Tags: br 2, br 3, business online, facebook, google, home based business, internet entrepreneurs, search engine rankings, social marketing, social networking sites, start a blog, technorati, useless information, video code, youtube



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Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Should Evan add a "Social Media Marketing" category to the f - [quote="BuzzAroundBooks":p78047w2]Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".[/quote:p78047w2] Okay - I have a request -- can the title be changed to "Online Marketing"? The reason I'm asking is because people may not know what social media marketing is , while that would make me vote for it to learn more, but not every thinks like that. Also, online marketing could capture more attention when people spot in on the list. Shri


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