How To Make Your Sales Copy Irresistable
How To Make Your Sales Copy Irresistable
Most visitors are scanners. They simply scan the headlines and bold text before deciding whether to linger any longer and read the rest. Therefore, the total sum of your headlines and bold text should tell the story you are trying to get across in brief. Go back, look at your landing page and read only the headlines and bold text. Do they relate your message in and of themselves?
Creating Critical Curiosity
Human beings are naturally curious. You need to use enough bait to lead them further down your landing page. Utilize the concept of reciprocity. This works amazing well. Marketing analysts say that giving free gifts builds a subtle sense of obligation towards you. Offer them good solid content, advice, helpful how-to’s, solid information in your e-zine and free e-book. The more you offer, the greater the sense of obligation they will have towards you. This also has the added benefit of building your credibility and trust in your visitor’s eyes. Trust is the one thing that clinches the deal.
Avoid Bait and Switch Tactics
That is enticing descriptions in the search engine that lead you to believe you will get one thing, just to find out you’ve landed smack in the middle of a hardcore sales pitch. There’s an old saying, “You’ll get more flies with honey than vinegar.” Don’t shove your product and pitch down your visitor’s throat. Think about it, what is better? The hard sell page that goes after one-time customers or providing solid content that builds relationships resulting in repeat customers?
Tell the truth be straightforward and honest. Online shoppers and surfers are not stupid. They know when they are being pitched and can recognize hype a mile away. Just because others are doing it, doesn’t necessarily mean it actually works. The best approach is to build credibility.
Start off identifying a common problem, back it up with factual evidence (statistics, etc.) build on the emotion (frustration) behind the problem. Then you can introduce yourself, all the while building credibility that translates into “I know what I’m talking about.” This is the best way to establish an emotional connection with your site visitor. During this time you are also eluding to a solution because you want to…
Build Anticipation That Sizzles
Resist the urge to shove your product in front of your visitor just yet. Talk about how your “wonderful” solution to this problem. Identify it’s benefits! Ask yourself, “so what?”
For instance, let’s say your selling an e-book on how to write good copy for your business. “So what?” Well, learning these skills will save you money because you won’t have to hire a copywriter. “So what?” These skills are critical to anyone running a business. “So what?” When you become adept at copywriting, your sales will skyrocket and your online business could conceivably run itself. Okay better, but let’s ask one more time, “So what?” Now you’ll have time on your hands to tend to other matters, less stress and more time to spend with your family. Who can argue with that, right? Use this method to find identify the benefits you are offering.
Talk about all the benefits without spilling the beans. This is how you build anticipation and it works very effectively. Want to really get them salivating? Incorporate the element of scarcity (limited quantity, provide a countdown if you can) or ‘limited time’ with an actual date, ‘limited offer to the first 10 customers’, etc.
People buy with their emotions and justify their decision with logic. Understanding this principle is one of the most powerful tools you can use to connect with your prospect. Your sales letter or page should speak to a person's core emotions. Now that you know and understand these copywriting principles for effective marketing, you’ll be able easily recognize them while surfing the net and incorporate them into your own sales copy. Happy marketing!
How To Make Your Sales Copy Irresistable - To learn more about this author, visit Annette Novoa's Website.
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Looking to boost sales? How do you motivate your visitors to act? The secret is, to entice your visitor to take one small baby step at a time. Baby steps can be in the form of your carefully crafted headlines. Make them interesting enough. In fact, your headlines should pack a powerful punch each time.
Most visitors are scanners. They simply scan the headlines and bold text before deciding whether to linger any longer and read the rest. Therefore, the total sum of your headlines and bold text should tell the story you are trying to get across in brief. Go back, look at your landing page and read only the headlines and bold text. Do they relate your message in and of themselves?
Creating Critical Curiosity
Human beings are naturally curious. You need to use enough bait to lead them further down your landing page. Utilize the concept of reciprocity. This works amazing well. Marketing analysts say that giving free gifts builds a subtle sense of obligation towards you. Offer them good solid content, advice, helpful how-to’s, solid information in your e-zine and free e-book. The more you offer, the greater the sense of obligation they will have towards you. This also has the added benefit of building your credibility and trust in your visitor’s eyes. Trust is the one thing that clinches the deal.
Avoid Bait and Switch Tactics
That is enticing descriptions in the search engine that lead you to believe you will get one thing, just to find out you’ve landed smack in the middle of a hardcore sales pitch. There’s an old saying, “You’ll get more flies with honey than vinegar.” Don’t shove your product and pitch down your visitor’s throat. Think about it, what is better? The hard sell page that goes after one-time customers or providing solid content that builds relationships resulting in repeat customers?
Tell the truth be straightforward and honest. Online shoppers and surfers are not stupid. They know when they are being pitched and can recognize hype a mile away. Just because others are doing it, doesn’t necessarily mean it actually works. The best approach is to build credibility.
Start off identifying a common problem, back it up with factual evidence (statistics, etc.) build on the emotion (frustration) behind the problem. Then you can introduce yourself, all the while building credibility that translates into “I know what I’m talking about.” This is the best way to establish an emotional connection with your site visitor. During this time you are also eluding to a solution because you want to…
Build Anticipation That Sizzles
Resist the urge to shove your product in front of your visitor just yet. Talk about how your “wonderful” solution to this problem. Identify it’s benefits! Ask yourself, “so what?”
For instance, let’s say your selling an e-book on how to write good copy for your business. “So what?” Well, learning these skills will save you money because you won’t have to hire a copywriter. “So what?” These skills are critical to anyone running a business. “So what?” When you become adept at copywriting, your sales will skyrocket and your online business could conceivably run itself. Okay better, but let’s ask one more time, “So what?” Now you’ll have time on your hands to tend to other matters, less stress and more time to spend with your family. Who can argue with that, right? Use this method to find identify the benefits you are offering.
Talk about all the benefits without spilling the beans. This is how you build anticipation and it works very effectively. Want to really get them salivating? Incorporate the element of scarcity (limited quantity, provide a countdown if you can) or ‘limited time’ with an actual date, ‘limited offer to the first 10 customers’, etc.
People buy with their emotions and justify their decision with logic. Understanding this principle is one of the most powerful tools you can use to connect with your prospect. Your sales letter or page should speak to a person's core emotions. Now that you know and understand these copywriting principles for effective marketing, you’ll be able easily recognize them while surfing the net and incorporate them into your own sales copy. Happy marketing!
How To Make Your Sales Copy Irresistable - To learn more about this author, visit Annette Novoa's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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