Annette Novoa Articles

Utilizing The ‘Fear Factor’ To Boost Sales - Click To Read Article
People buy with their emotions and justify their decision with logic. Understanding this principle is one of the most powerful tools you can use to connect with your prospect. Your sales letter or page should speak to a person's core emotions. Sad but true is the fact that negative emotions are far more powerful than positive ones.

The Secret to Motivating Shoppers - Click To Read Article
When it comes to choosing what you want versus what you need, more often than not, wants win out over your needs. Shoppers are motivated by need but it is the desire for more than just the basics that clinches the deal.

The Art of Effective Sales Copy - Click To Read Article
Five Seconds and Counting… You’ve got five seconds or less to attract your reader’s attention. If your headline fails in this regard they will click away. In fact, your entire page hinges on your headline’s ability to capture and hold a reader’s attention. The best headlines pose a question that requires further investigation or clarification. They are not questions that can be answered simply with a ‘yes’ or ‘no’. Such as “Have You Made These Investment Mistakes?” that require further reading to identify which mistakes the author is referring to. Titles that promise solutions such as “How To…” or “5 Ways to …” are usually a safe bet and effective.

How To Make Your Sales Copy Irresistable - Click To Read Article
Looking to boost sales? How do you motivate your visitors to act? The secret is, to entice your visitor to take one small baby step at a time. Baby steps can be in the form of your carefully crafted headlines. Make them interesting enough. In fact, your headlines should pack a powerful punch each time.

Hidden Opportunities to “Upsell” Your Customers - Click To Read Article
There are at least three areas in your existing online business site where you can motivate your customers to upgrade their purchases just by adding a few lines. This article outlines three ways to find hidden opportunities to add extra revenue.


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