Experts In Party Plan, Tracey Edwards & Party Plan Pat Talk About Home Party Businesses!
Experts In Party Plan, Tracey Edwards & Party Plan Pat Talk About Home Party Businesses!
One of the biggest obstacles that many direct sales reps. and home party consultants seem to come across on a consistent basis is the constraints that home party plan and direct sales companies place on marketing, promotion and advertising. What challenges have you faced with regards to this and how did you over-come?
Yes most companies restrict the use of using their names or trademarks. And you know what; I actually think this is a good thing for you. You see you don’t want to be seen as the Mary Kay consultant or the Tupperware lady; you want to be seen as an expert in ‘skin care’ or ‘kitchen organization’. That way if you do ever change companies you won’t lose your business. You can just say I used to recommend product A, but now I recommend product B.
Most people think that they ‘work’ for their company, but you know what – you don’t. You work for yourself! So promote yourself – that is the key to being a success online.
I have pondered on her words. And there a 5 things I’d like to share with the home party consultant that is looking to boost home party sales and see more R.O.I for their direct sales business.
Often the question that is asked of me is “Why will people not buy my products”
The answer is simple, you have written a check, which came back with the red stamp mark, insufficient funds! (thanks Martin Luther King Jr. for that one).
You see people buy because:
i) they know you,
ii) they trust you
iii) they believe that you have the solution the problem which the face and
iv) for status
People don’t buy a product, nor do they buy a feature and the benefits are as they are decided upon by the story they tell themselves. Your juice drink may help me loose weight. But the story I am telling myself is that I am going to look sexy, finally that size 0 pair of jeans that I have seen on display for a year will be mine. I am going to get hit on by men….you get the picture? So if your pitch is not in line with my story…
How does all this fit into home parties and home party marketing? Simple, you are building relational capital, by depositing in the bank of getting to know you, getting to know all about you! And you are not only doing it with one person, no you are reaching out to many in one shot!
Interesingly enough, 83% of our time is spent communicating. However successful home party business owners and 6-Figure direct sales consultants will tell you that a Leader is someone who goes beyond communication and bridges the gap to connecting.
Telling about your features & benefits, doing dog and pony shows that is communicating. Connecting is as follows:
1. Ask yourself, How does my prospective customer need to feel first, so that they will will do what I am asking them to do?
2. Am I remarkable?
3. When a need arises for my client, customer, am I the first person they think of, the second or not at all?
4. Am I easy to imitate? If you are easy to imitate, you ca quickly see how your value decreases overnight
Now do you see why Tracey’s words are so poignant?
Most [home party consultants] think that they ‘work’ for their [party plan] company, but you know what – you don’t! You work for yourself! So promote yourself – that is the key to being a success [in your home party business, both] online and [offline].
A home party plan business is not about the company. A home party business is about YOU!
Experts In Party Plan Tracey Edwards Party Plan Pat Talk About Home Party Businesses - To learn more about this author, visit Patricia Makhulo's Website.
Like this article? Share it with your friends
Recently I posed a question to Tracey Edwards, a very successful Direct Sales and Home Party Marketing Expert. The question is as follows:
One of the biggest obstacles that many direct sales reps. and home party consultants seem to come across on a consistent basis is the constraints that home party plan and direct sales companies place on marketing, promotion and advertising. What challenges have you faced with regards to this and how did you over-come?
Yes most companies restrict the use of using their names or trademarks. And you know what; I actually think this is a good thing for you. You see you don’t want to be seen as the Mary Kay consultant or the Tupperware lady; you want to be seen as an expert in ‘skin care’ or ‘kitchen organization’. That way if you do ever change companies you won’t lose your business. You can just say I used to recommend product A, but now I recommend product B.
Most people think that they ‘work’ for their company, but you know what – you don’t. You work for yourself! So promote yourself – that is the key to being a success online.
I have pondered on her words. And there a 5 things I’d like to share with the home party consultant that is looking to boost home party sales and see more R.O.I for their direct sales business.
Often the question that is asked of me is “Why will people not buy my products”
The answer is simple, you have written a check, which came back with the red stamp mark, insufficient funds! (thanks Martin Luther King Jr. for that one).
You see people buy because:
i) they know you,
ii) they trust you
iii) they believe that you have the solution the problem which the face and
iv) for status
People don’t buy a product, nor do they buy a feature and the benefits are as they are decided upon by the story they tell themselves. Your juice drink may help me loose weight. But the story I am telling myself is that I am going to look sexy, finally that size 0 pair of jeans that I have seen on display for a year will be mine. I am going to get hit on by men….you get the picture? So if your pitch is not in line with my story…
How does all this fit into home parties and home party marketing? Simple, you are building relational capital, by depositing in the bank of getting to know you, getting to know all about you! And you are not only doing it with one person, no you are reaching out to many in one shot!
Interesingly enough, 83% of our time is spent communicating. However successful home party business owners and 6-Figure direct sales consultants will tell you that a Leader is someone who goes beyond communication and bridges the gap to connecting.
Telling about your features & benefits, doing dog and pony shows that is communicating. Connecting is as follows:
1. Ask yourself, How does my prospective customer need to feel first, so that they will will do what I am asking them to do?
2. Am I remarkable?
3. When a need arises for my client, customer, am I the first person they think of, the second or not at all?
4. Am I easy to imitate? If you are easy to imitate, you ca quickly see how your value decreases overnight
Now do you see why Tracey’s words are so poignant?
Most [home party consultants] think that they ‘work’ for their [party plan] company, but you know what – you don’t! You work for yourself! So promote yourself – that is the key to being a success [in your home party business, both] online and [offline].
A home party plan business is not about the company. A home party business is about YOU!
Experts In Party Plan Tracey Edwards Party Plan Pat Talk About Home Party Businesses - To learn more about this author, visit Patricia Makhulo's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Patricia's articles
 |
|
Home Party Success - Proven Home Party Plans Business Success Strategies & Tips On Increasing Home Party Plan Sales, Getting More Home Party Recruits & Becoming A Six-Figure Home Party Consultant Success Story Right From The Comfort Of Your Own Home!
|
|
 |
 |
|
Patricia Makhulo Video - Patricia MakhuloLooking to increase home party sales? I highly recommend that you get this video on the situation of things! Use this at your next home party presentation and lets see what happens!
|
|
|
 | ||
|
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Program Health Check Breakdown, Breakthrough Your Marketing Mindset Professional Networking Balanced Leadership |
|
 | ||
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
 |
Top 50 Marketing Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||