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Home Party & Direct Sale 2 Step Marketing: Your Secret Weapon To Boosting Home Party Sales Even In A Recession!
Written by: Patricia MakhuloArticle Overview: Would you like to increase your home based business profits by 50% without increasing your marketing budget? Direct sales opportunity, with the current economic and market situations as they are, is fast gaining ground and popularity as an alternative source of income. As a direct sales consultant, you know that marketing is a fundamental to building any successful direct sales home party business. Where many a home party plans business owner stumble, struggle and fail is not knowing to whom they are marketing and how to market both online and offline! The common urge in the direct sales industry is to try and crumb something down the throat of a would be customer. When you get a potential customer, many will do an immediate sales pitch. It is unfortunately premature and turns people off! There is a better way
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Home Party & Direct Sale 2 Step Marketing: Your Secret Weapon To Boosting Home Party Sales Even In A Recession!
Would you like to increase your home based business profits by 50% without increasing your marketing budget?
Direct sales opportunity, with the current economic and market situations as they are, is fast gaining ground and popularity as an alternative source of income. Any direct sales consultant with a home business, you know that marketing is a fundamental to building any successful direct sales home party business. Where many a home party plans business owner stumble, struggle and fail is not knowing to whom they are marketing and how to market both online and offline!
You see the common urge in the mlm direct marketing industry is to try and crumb something down the throat of a would be customer.
When you get a potential customer, many will do an immediate sales pitch. It is unfortunately premature and turns people off! A better method, that any direct sales marketing guru will tell you and a business best practice is the 2 step direct marketing.
Simply put, 2 step marketing is based on giving something away for free, or at low cost, with the purpose of getting something back in return. Of course that something is a sale, but beyond that is the relationship. The idea here is to start small and build. You want to obliterate concerns before you sell them anything – this is what is termed as pre-selling.
Step 1: Give away something, time, free samples, free demos, a free report, free session of coaching or consulting.
Step 2: Get their contact information and permission to market to them. This is called dripping information. No hard sells please. In this phase you are building rapport and trust. Why? So that you can begin to exert your influence. Ever heard of the phrase Jump! How high? Good, that is the power you will command if your engage in the 2 step process!
So here is the psychology behind it You get a visitor to your site or meet a potential customer/business builder.
What you want to do is get their
1.Attention
2.Permission
3.Interact
4.Trust
5.Influence
You want to craft an irresistible offer, to raise the fever pitch if you will.. In doing so you will get their attention and in effect raise anticipation.
If you place and ad in a paper, mail out a postcard or have a website, the best way to get attention is an irresistible headline. For example
How To Have "Killer" Sex
At Any Age... Even If
You Don't Deserve It!
I have a feeling that got your attention and you are headed to google search to figure out if the book exists. At the time of this writing, I have not yet ascertained the validity nor the existence of the book.
Your attention getting message must be compelling create a compelling giving just enough information about the product to get the prospect to take some sort of action. Invoke curiosity....
Direct Sales Training Tip : Use the useful but incomplete rule…don’t give it all always. You now what they say, why buy the cow if you can milk it for free?
2. Call to action: There is no point in crafting an irresistible offer only to drop the ball. People like sheep, must be led every step of the way.
A call to action is the desired action you would like the potential prospect, client or customer to make. For example Click Here To Order. Limitted Time Offer. While Supplies Last. Get Your Free Copy Today!
The purpose of the call to action is an exchange of information. You are capitalizing on their desire to get their hands on what you have in return for their name, phone number, email address and where possible a physical mailing address! This is called getting people to raise their hand for information. This is the essence of permission marketing, a term that is associated with Seth Godin, Marketing Demi-god!
Those who raise their hands for information become very hot direct sales leads. These are great business opportunity prospects and an excellent way to build a list.
As every direct sales representative or home party consultant knows, the “fortune is in the follow-up!” Once the information exchange that was initiated by you is done and you have provided them with the requested information don't stop there. Now you get into the direct sales marketing relational capital area of things! You all know of the dismal statistics "95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.
95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! "
- Entrepreneur Magazine
This is a direct result of lack of follow up and follow through!
You need to go keep in contact with these prospects at least once a month. Some contractors even feel these new callers are a nuisance. Don't get to be that way!
Contrary to popular opinion, the money is not in the list. If you haven't heard this before "the money is in the follow-up" so continually follow up. Once you have permission to market to people set up an email marketing campaign! If you don't have an autoresponder, get one, this is the easiest way to follow up. Send them an email as often as necessary to create a relationship and remind them of your backend product. Don't just do hard selling here. I am a strong proponent of direct mail efforts with a combination of email marketing!
The 2 step direct sales marketing is a time tested marketing method and will produce targeted prospects for your home based business. The idea here is work smarter not harder!
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About the Author: Patricia Makhulo RSS for Patricia's articles - Visit Patricia's website  Click here to visit Patricia's website   Home Party Plan Mistakes |
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We don't have Haloween Party in Africa.
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: Trade Shows - Are They Worth It?
- HI,
I have used trade shows (not participated) to collect potential clients. For example, the Home & Garden Industry is extremely behind the time in regards to their websites. I attended an Home & Garden Expo in Denver and collected all the companies contact information. I plan on cold calling & mailing information to each business.
It also gave me time to research the industry more, talk directly to the owners in many cases, and learn more about what they need.
Jeff
Re: How do you budget your life?
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10% Home Expenses;
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20$ Scientific and Law Books.
But this will change when it is August or September.
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