Home Party & Direct Sale 2 Step Marketing: Your Secret Weapon To Boosting Home Party Sales Even In A Recession!
Home Party & Direct Sale 2 Step Marketing: Your Secret Weapon To Boosting Home Party Sales Even In A Recession!
Direct sales opportunity, with the current economic and market situations as they are, is fast gaining ground and popularity as an alternative source of income. Any direct sales consultant with a home business, you know that marketing is a fundamental to building any successful direct sales home party business. Where many a home party plans business owner stumble, struggle and fail is not knowing to whom they are marketing and how to market both online and offline!
You see the common urge in the mlm direct marketing industry is to try and crumb something down the throat of a would be customer.
When you get a potential customer, many will do an immediate sales pitch. It is unfortunately premature and turns people off! A better method, that any direct sales marketing guru will tell you and a business best practice is the 2 step direct marketing.
Simply put, 2 step marketing is based on giving something away for free, or at low cost, with the purpose of getting something back in return. Of course that something is a sale, but beyond that is the relationship. The idea here is to start small and build. You want to obliterate concerns before you sell them anything – this is what is termed as pre-selling.
Step 1: Give away something, time, free samples, free demos, a free report, free session of coaching or consulting.
Step 2: Get their contact information and permission to market to them. This is called dripping information. No hard sells please. In this phase you are building rapport and trust. Why? So that you can begin to exert your influence. Ever heard of the phrase Jump! How high? Good, that is the power you will command if your engage in the 2 step process!
So here is the psychology behind it You get a visitor to your site or meet a potential customer/business builder.
What you want to do is get their
1.Attention
2.Permission
3.Interact
4.Trust
5.Influence
You want to craft an irresistible offer, to raise the fever pitch if you will.. In doing so you will get their attention and in effect raise anticipation.
If you place and ad in a paper, mail out a postcard or have a website, the best way to get attention is an irresistible headline. For example
How To Have "Killer" Sex
At Any Age... Even If
You Don't Deserve It!
I have a feeling that got your attention and you are headed to google search to figure out if the book exists. At the time of this writing, I have not yet ascertained the validity nor the existence of the book.
Your attention getting message must be compelling create a compelling giving just enough information about the product to get the prospect to take some sort of action. Invoke curiosity....
Direct Sales Training Tip : Use the useful but incomplete rule…don’t give it all always. You now what they say, why buy the cow if you can milk it for free?
2. Call to action: There is no point in crafting an irresistible offer only to drop the ball. People like sheep, must be led every step of the way.
A call to action is the desired action you would like the potential prospect, client or customer to make. For example Click Here To Order. Limitted Time Offer. While Supplies Last. Get Your Free Copy Today!
The purpose of the call to action is an exchange of information. You are capitalizing on their desire to get their hands on what you have in return for their name, phone number, email address and where possible a physical mailing address! This is called getting people to raise their hand for information. This is the essence of permission marketing, a term that is associated with Seth Godin, Marketing Demi-god!
Those who raise their hands for information become very hot direct sales leads. These are great business opportunity prospects and an excellent way to build a list.
As every direct sales representative or home party consultant knows, the “fortune is in the follow-up!” Once the information exchange that was initiated by you is done and you have provided them with the requested information don't stop there. Now you get into the direct sales marketing relational capital area of things! You all know of the dismal statistics "95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.
95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! "
- Entrepreneur Magazine
This is a direct result of lack of follow up and follow through!
You need to go keep in contact with these prospects at least once a month. Some contractors even feel these new callers are a nuisance. Don't get to be that way!
Contrary to popular opinion, the money is not in the list. If you haven't heard this before "the money is in the follow-up" so continually follow up. Once you have permission to market to people set up an email marketing campaign! If you don't have an autoresponder, get one, this is the easiest way to follow up. Send them an email as often as necessary to create a relationship and remind them of your backend product. Don't just do hard selling here. I am a strong proponent of direct mail efforts with a combination of email marketing!
The 2 step direct sales marketing is a time tested marketing method and will produce targeted prospects for your home based business. The idea here is work smarter not harder!
Home Party Direct Sale 2 Step Marketing Your Secret Weapon To Boosting Home Party Sales Even In A Recession - To learn more about this author, visit Patricia Makhulo's Website.
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Would you like to increase your home based business profits by 50% without increasing your marketing budget?
Direct sales opportunity, with the current economic and market situations as they are, is fast gaining ground and popularity as an alternative source of income. Any direct sales consultant with a home business, you know that marketing is a fundamental to building any successful direct sales home party business. Where many a home party plans business owner stumble, struggle and fail is not knowing to whom they are marketing and how to market both online and offline!
You see the common urge in the mlm direct marketing industry is to try and crumb something down the throat of a would be customer.
When you get a potential customer, many will do an immediate sales pitch. It is unfortunately premature and turns people off! A better method, that any direct sales marketing guru will tell you and a business best practice is the 2 step direct marketing.
Simply put, 2 step marketing is based on giving something away for free, or at low cost, with the purpose of getting something back in return. Of course that something is a sale, but beyond that is the relationship. The idea here is to start small and build. You want to obliterate concerns before you sell them anything – this is what is termed as pre-selling.
Step 1: Give away something, time, free samples, free demos, a free report, free session of coaching or consulting.
Step 2: Get their contact information and permission to market to them. This is called dripping information. No hard sells please. In this phase you are building rapport and trust. Why? So that you can begin to exert your influence. Ever heard of the phrase Jump! How high? Good, that is the power you will command if your engage in the 2 step process!
So here is the psychology behind it You get a visitor to your site or meet a potential customer/business builder.
What you want to do is get their
1.Attention
2.Permission
3.Interact
4.Trust
5.Influence
You want to craft an irresistible offer, to raise the fever pitch if you will.. In doing so you will get their attention and in effect raise anticipation.
If you place and ad in a paper, mail out a postcard or have a website, the best way to get attention is an irresistible headline. For example
How To Have "Killer" Sex
At Any Age... Even If
You Don't Deserve It!
I have a feeling that got your attention and you are headed to google search to figure out if the book exists. At the time of this writing, I have not yet ascertained the validity nor the existence of the book.
Your attention getting message must be compelling create a compelling giving just enough information about the product to get the prospect to take some sort of action. Invoke curiosity....
Direct Sales Training Tip : Use the useful but incomplete rule…don’t give it all always. You now what they say, why buy the cow if you can milk it for free?
2. Call to action: There is no point in crafting an irresistible offer only to drop the ball. People like sheep, must be led every step of the way.
A call to action is the desired action you would like the potential prospect, client or customer to make. For example Click Here To Order. Limitted Time Offer. While Supplies Last. Get Your Free Copy Today!
The purpose of the call to action is an exchange of information. You are capitalizing on their desire to get their hands on what you have in return for their name, phone number, email address and where possible a physical mailing address! This is called getting people to raise their hand for information. This is the essence of permission marketing, a term that is associated with Seth Godin, Marketing Demi-god!
Those who raise their hands for information become very hot direct sales leads. These are great business opportunity prospects and an excellent way to build a list.
As every direct sales representative or home party consultant knows, the “fortune is in the follow-up!” Once the information exchange that was initiated by you is done and you have provided them with the requested information don't stop there. Now you get into the direct sales marketing relational capital area of things! You all know of the dismal statistics "95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.
95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! "
- Entrepreneur Magazine
This is a direct result of lack of follow up and follow through!
You need to go keep in contact with these prospects at least once a month. Some contractors even feel these new callers are a nuisance. Don't get to be that way!
Contrary to popular opinion, the money is not in the list. If you haven't heard this before "the money is in the follow-up" so continually follow up. Once you have permission to market to people set up an email marketing campaign! If you don't have an autoresponder, get one, this is the easiest way to follow up. Send them an email as often as necessary to create a relationship and remind them of your backend product. Don't just do hard selling here. I am a strong proponent of direct mail efforts with a combination of email marketing!
The 2 step direct sales marketing is a time tested marketing method and will produce targeted prospects for your home based business. The idea here is work smarter not harder!
Home Party Direct Sale 2 Step Marketing Your Secret Weapon To Boosting Home Party Sales Even In A Recession - To learn more about this author, visit Patricia Makhulo's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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