Home Party Businesses: Is It Time To Market Your Business Using The Home Party Plans Model Of Business?
Home Party Businesses: Is It Time To Market Your Business Using The Home Party Plans Model Of Business?
It is very evident that the home party plan traditional business idea is fresh once again as a new generation of sellers open their homes for direct sales.
Home parties now account for approx. 30 percent of the nearly $30.8 billion in U.S. direct sales, and 15.2 million Americans bought or sold goods from home in 2007; according to the Direct Selling Association, the premier resource for all thing direct sales. It is said that there appox. 1,500 home party business in the U.S.
With the growth of the internet, customers find that they continue to benefit from a personal and convenient way of purchasing products. The Internet is fast becoming an essential element of home party plan business success. It gives both the home party consultant and their customer each a worldwide base. The growing trend is to host virtual parties online. Internet sales account for 14% of all home party sales!
The Elements Of A Successful Home Party Plan Business
Home: As with real estate, location, location, location matters. Let me share with you some statistics. Home parties account for roughly 70% of the 78% face to face sales made in the US. Cozy, comfortable, social always wins out!
Party: It's a party at your home--or better yet, at someone else's. Customers socialize, and you make money. Need more convincing? Fun is the order of the day.
Home Party Plan Success Tip: Fundamentals are the building blocks of fun
Plan(ning) : When you fail to plan, you plan to fail. You need to plan the party elements. You need to plan your business element i.e., marketing, business plan, training, education & development. Your party plan
Business |?biznis| ( bus.):
noun
2 the practice of making one's living by engaging in commerce : the world of business | whom do you do business with in Manila? | [as adj.] the business community | [with adj.] the jewelry business.
• trade considered in terms of its volume or profitability : how's business?
You are home party plan business consultant, you are in this of course to have fun, partying in your home or that of a hostess for the express purpose of making home party sales and profits.
It boils down to, COMMUNICATION, which in humans is facilitated by three things: neurons, neurotransmitters and cells. Our bodies communicate through chemicals (neurotransmitters) that are released by the pituitary gland and passed on to the responsive cells by neurons.
The chemical substance of interest that facilitates communication that provides the positive side effects of sex is called dopamine. You can think of dopamine as the “I’ve got to have it” neuro-chemical, whatever “it” is. It’s the “craving” neuro-chemical.
The more dopamine one releases, the more your reward circuit is activated. The more “reward” you experience. A good example is food. I get a much bigger blast of dopamine eating high-calorie foods than I do low-calorie foods. It’s why I choose chocolate cake over Brussels sprouts (yuck!)
Dopamine is your major motivation, not the item or activity. The motivation is pleasure. direct sales marketing then should be about activating the reward circuit as often as possible. Remember neurons that fire together, wire together.
Home Party Plan Success Tip: Let your prospects associate you with all things good, all things pleasurable all things that create status.
Why Are Home Parties A Serious Consideration For Traditional Business Owners?
There is the dopamine effect that we have highlighted. Then there is the money and practically on the other hand
Traditional catalogers and retailers are among the companies contributing to the home party industry's growth. Monroe, WI-based Swiss Colony, for one, launched a direct-selling arm, Swiss Colony Occasions, in February of 2007. Direct Selling consultants/agents use a 24-page Occasions catalog to help them sell food, serving bowls, and decorative items. Bristol, PA-based womens' apparel merchant Jones Apparel Group in March introduced Million Wishes, a party-plan program that sells accessories such as jewelry, scarves, and handbags that complement the company's other product lines.
There have been other recent big-name entrants into home-party marketing including Jockey, Crayola, Aerosoles, and Reader's Digest's Taste of Home division.
1. It is an activity that both men and women can and do enjoy. It is not uncommon to host adult home parties for couples. Men just don’t get into candles and jewelry or kitchen knick knacks
2. Adult toy parties at home are purely about education. It is almost as though the advent of Viagra has given women permission to explore, ask questions, experiment and try new stuff.
3. The other big reason home parties are a big it is that you get to sample. We’ve all been to Costco. We all love to try before we buy. Trust me, the market research in try before you buy shows a fool proof method of getting repeat buyers. Women attending a in home show party get to try the lotions, and potions, the tingly gels and massage oils. They get to touch the various items. They get to see and smell. Any activity that involves the 5 senses is bound to be cash cow because it doesn’t leave room for thought since the brain is so overwhelmed by sensory data!
4. The atmosphere is one of ease, fun and calm. Because of the weighty nature of the subject matter of money, a little jug of margaritas and some hor d’oevres go a long way to sate the nerves. Nervous people make the worst buyers and our friends in lingerie home party plans have it all figured out.
5. There is little or no guilt associated with the purchases. When it comes to it buyers remorse tends to be very low. People hate to feel pressured. But we all know the postive effect peer pressure has on us, use it your advantage you savvy home party consultant you ☺!
Home Party Businesses Is It Time To Market Your Business Using The Home Party Plans Model Of Business - To learn more about this author, visit Patricia Makhulo's Website.
Like this article? Share it with your friends
The party plan method is the use of social events – home parties to parade, demonstrate, show off and sample products. The home party model of business has been used primarily to sell items whose main appeal is to women by women, such as Tupperware, Mary Kay Cosmetics, Kitchen utensils from Pampered Chef (which incidentally is owned by the richest man in the world – Warren Buffet). Also home decor items e.g, home garden & party, jewelry e.g,. Lia Sophia, skincare e.g, Arbonne International, candles e.g, Mia Bella. Recent additions to the field include lingerie, and sex toys e.g., Passion Parties.
It is very evident that the home party plan traditional business idea is fresh once again as a new generation of sellers open their homes for direct sales.
Home parties now account for approx. 30 percent of the nearly $30.8 billion in U.S. direct sales, and 15.2 million Americans bought or sold goods from home in 2007; according to the Direct Selling Association, the premier resource for all thing direct sales. It is said that there appox. 1,500 home party business in the U.S.
With the growth of the internet, customers find that they continue to benefit from a personal and convenient way of purchasing products. The Internet is fast becoming an essential element of home party plan business success. It gives both the home party consultant and their customer each a worldwide base. The growing trend is to host virtual parties online. Internet sales account for 14% of all home party sales!
The Elements Of A Successful Home Party Plan Business
Home: As with real estate, location, location, location matters. Let me share with you some statistics. Home parties account for roughly 70% of the 78% face to face sales made in the US. Cozy, comfortable, social always wins out!
Party: It's a party at your home--or better yet, at someone else's. Customers socialize, and you make money. Need more convincing? Fun is the order of the day.
Home Party Plan Success Tip: Fundamentals are the building blocks of fun
Plan(ning) : When you fail to plan, you plan to fail. You need to plan the party elements. You need to plan your business element i.e., marketing, business plan, training, education & development. Your party plan
Business |?biznis| ( bus.):
noun
2 the practice of making one's living by engaging in commerce : the world of business | whom do you do business with in Manila? | [as adj.] the business community | [with adj.] the jewelry business.
• trade considered in terms of its volume or profitability : how's business?
You are home party plan business consultant, you are in this of course to have fun, partying in your home or that of a hostess for the express purpose of making home party sales and profits.
It boils down to, COMMUNICATION, which in humans is facilitated by three things: neurons, neurotransmitters and cells. Our bodies communicate through chemicals (neurotransmitters) that are released by the pituitary gland and passed on to the responsive cells by neurons.
The chemical substance of interest that facilitates communication that provides the positive side effects of sex is called dopamine. You can think of dopamine as the “I’ve got to have it” neuro-chemical, whatever “it” is. It’s the “craving” neuro-chemical.
The more dopamine one releases, the more your reward circuit is activated. The more “reward” you experience. A good example is food. I get a much bigger blast of dopamine eating high-calorie foods than I do low-calorie foods. It’s why I choose chocolate cake over Brussels sprouts (yuck!)
Dopamine is your major motivation, not the item or activity. The motivation is pleasure. direct sales marketing then should be about activating the reward circuit as often as possible. Remember neurons that fire together, wire together.
Home Party Plan Success Tip: Let your prospects associate you with all things good, all things pleasurable all things that create status.
Why Are Home Parties A Serious Consideration For Traditional Business Owners?
There is the dopamine effect that we have highlighted. Then there is the money and practically on the other hand
Traditional catalogers and retailers are among the companies contributing to the home party industry's growth. Monroe, WI-based Swiss Colony, for one, launched a direct-selling arm, Swiss Colony Occasions, in February of 2007. Direct Selling consultants/agents use a 24-page Occasions catalog to help them sell food, serving bowls, and decorative items. Bristol, PA-based womens' apparel merchant Jones Apparel Group in March introduced Million Wishes, a party-plan program that sells accessories such as jewelry, scarves, and handbags that complement the company's other product lines.
There have been other recent big-name entrants into home-party marketing including Jockey, Crayola, Aerosoles, and Reader's Digest's Taste of Home division.
1. It is an activity that both men and women can and do enjoy. It is not uncommon to host adult home parties for couples. Men just don’t get into candles and jewelry or kitchen knick knacks
2. Adult toy parties at home are purely about education. It is almost as though the advent of Viagra has given women permission to explore, ask questions, experiment and try new stuff.
3. The other big reason home parties are a big it is that you get to sample. We’ve all been to Costco. We all love to try before we buy. Trust me, the market research in try before you buy shows a fool proof method of getting repeat buyers. Women attending a in home show party get to try the lotions, and potions, the tingly gels and massage oils. They get to touch the various items. They get to see and smell. Any activity that involves the 5 senses is bound to be cash cow because it doesn’t leave room for thought since the brain is so overwhelmed by sensory data!
4. The atmosphere is one of ease, fun and calm. Because of the weighty nature of the subject matter of money, a little jug of margaritas and some hor d’oevres go a long way to sate the nerves. Nervous people make the worst buyers and our friends in lingerie home party plans have it all figured out.
5. There is little or no guilt associated with the purchases. When it comes to it buyers remorse tends to be very low. People hate to feel pressured. But we all know the postive effect peer pressure has on us, use it your advantage you savvy home party consultant you ☺!
Home Party Businesses Is It Time To Market Your Business Using The Home Party Plans Model Of Business - To learn more about this author, visit Patricia Makhulo's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Patricia's articles
 |
|
Home Party Success - Proven Home Party Plans Business Success Strategies & Tips On Increasing Home Party Plan Sales, Getting More Home Party Recruits & Becoming A Six-Figure Home Party Consultant Success Story Right From The Comfort Of Your Own Home!
|
|
 |
 |
|
Patricia Makhulo Video - Patricia MakhuloLooking to increase home party sales? I highly recommend that you get this video on the situation of things! Use this at your next home party presentation and lets see what happens!
|
|
|
 | ||
|
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Pump Up Your Calendar Venture Capital Guide The Idea Compass How To Double Your Business Online Marketing Course |
|
 | ||
 |
More PR Resources
Press Release Builder | |
 |
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||