Home Party Sales Is Simple: 4 Tips to Sell Your Way Out of This Direct Sales Business Recession
Home Party Sales Is Simple: 4 Tips to Sell Your Way Out of This Direct Sales Business Recession
What separates the struggling, frustrated, heartbroken, cash-poor Home Party Plan Business Owner and direct sales consultants...from the confident, pink Cadillac driving, white Mercedes Benz owning, obviously clued-in home party plans marketers pulling in huge numbers and results EVEN in this chaotic, soul-sucking economy?
(No, wait ESPECIALLY in this chaotic, soul-sucking economy). While average home party business owners are cowering in bed with the covers pulled over their head the top home party sales representatives are still fearlessly bringing home the bacon, even as everyone else panics and freaks out.
People are still buying, the only question is - are they buying from you?
Here are 5 simple, yet powerful tips to help you and me to sell our way out of this ‘crisis’ and become a SIX-FIGURE home party success!
1) Selling is About Behavior
Success in our home party business is not about being a certain type of personality. When I talk to other home party and direct selling consultants, their biggest concern is they do not want to be the pushy car salespersons. I am often told I do not want to sell. Problem is this is the direct sales industry. There is a reason it is called home party sales and direct selling. Because of this fear of selling, there is a common catch phrase we have been taught “you are not selling, you are sharing!” Might then suggest that with that approach you are not building a successful home bases business, rather you are operating a Non-Profit Organization. Is it any wonder you are frustrated? The BIGGEST myth in the sales is that you have to be a certain type of personality to succeed in sales. Sales is about behavior, ANYONE High Performance.
2) Define Relevant Sales Activity
Many home party consultants are a lot like Alice In Wonderland when she meets the Red Queen. Let me share a little bit about their interactions your sales activity relevant? In Lewis Carroll's Through the Looking-Glass there is an incident involving the Red Queen, a representation of a Queen in chess, and Alice constantly running but remaining in the same spot. The scene is often referred to as The Red Queen's Race.
The Queen kept crying "Faster!" but Alice felt she could not go faster, though she had no breath to say so. The most curious part of the thing was, that the trees and the other things round them never changed their places at all: however fast they went, they never seemed to pass anything. "I wonder if all the things move along with us?" thought poor puzzled Alice. And the Queen seemed to guess her thoughts, for she cried, "Faster! Don't try to talk!"
Not that Alice had any idea of doing that. She felt as if she would never be able to talk again, she was getting so out of breath: and still the Queen cried, "Faster! Faster!" and dragged her along. "Are we nearly there?" Alice managed to pant out at last.
"Nearly there!" the Queen repeated. "Why, we passed it ten minutes ago! Faster!" And they ran on for a time in silence, with the wind whistling in Alice's ears, and almost blowing her hair off her head, she fancied.
"Now! Now!" cried the Queen. "Faster! Faster!" And they went so fast that at last they seemed to skim through the air, hardly touching the ground with their feet, till suddenly, just as Alice was getting quite exhausted, they stopped, and she found herself sitting on the ground, breathless and giddy. The Queen propped her against a tree, and said kindly, "You may rest a little now."
Alice looked round her in great surprise. "Why, I do believe we've been under this tree all the time! Everything's just as it was!"
"Of course it is," said the Queen: "what would you have it?"
"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else -- if you ran very fast for a long time, as we've been doing."
"A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
Does your daily activity produce desired results? If not, determine which activities (i.e. dials, presentations, networking, etc.) produce results. Develop a sales process that strings together the relevant sales activity.
Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.
Thomas A. Edison
In Direct Sales Dials, Contacts, Presentations, Appointments are all relevant sales activities that lead to Sales Conversions.
3) Focus on Action and The Results Will Take Care Of Itself
Pareto’s Law (also known as the ice-berg theory of change) dictates that 80% of your results will come from 20% of your efforts.
Your results will naturally continue to be evaluated on the amount of business you bring in. However, without the underlying data on sales activity, results will be inconsistent. Start tracking them and determine accordingly how one influences the other. When I talk to direct sales consultants the question will come up what is your closing ratio? The common pattern that emerges is inconsistency. Inconsistent action leads to inconsistent results. That there is a direct correlation exists between activity and results is not unknown to you.
Home Party Plan Success Tip: An ounce of action, is worth a pound of theorizing – Emerson.
4) Determine Your Biggest Return On Investment For Home Party Sales & Leverage It
If you do not know where you came from, how can you possibly know proceed?
Do you know which of these 6 types of sales approaches - Telephone, Trade fairs, Networking, Hostess training, Home Parties & Home Party Demonstrations and Referrals are giving you the biggest return for your time and money? If your answer is no, we have a problem. For the next six weeks it will be important for you to track your results based on these 6 sales approaches to see where your money and time will be best spent. Why you might ask do I need to do this?
Human behavior continues to teach us that people enjoy doing what comes natural to them. Use the sales approach that works for YOU.
Experts say it take 21 days for something become habit. For the next 21 days I encourage you to use the information and you will see results.
See, Isn’t Sales is Simple!
Home Party Sales Is Simple 4 Tips to Sell Your Way Out of This Direct Sales Business Recession - To learn more about this author, visit Patricia Makhulo's Website.
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As a Home Party Consultant, I see and hear the stress and pressure to increase cash flow in your home party business. Many of you are questioning not only your skills, but also your decision to get involved with a party plan company. Other direct sales consultants who were really raking in the money are now feeling as though they lost the touch!
What separates the struggling, frustrated, heartbroken, cash-poor Home Party Plan Business Owner and direct sales consultants...from the confident, pink Cadillac driving, white Mercedes Benz owning, obviously clued-in home party plans marketers pulling in huge numbers and results EVEN in this chaotic, soul-sucking economy?
(No, wait ESPECIALLY in this chaotic, soul-sucking economy). While average home party business owners are cowering in bed with the covers pulled over their head the top home party sales representatives are still fearlessly bringing home the bacon, even as everyone else panics and freaks out.
People are still buying, the only question is - are they buying from you?
Here are 5 simple, yet powerful tips to help you and me to sell our way out of this ‘crisis’ and become a SIX-FIGURE home party success!
1) Selling is About Behavior
Success in our home party business is not about being a certain type of personality. When I talk to other home party and direct selling consultants, their biggest concern is they do not want to be the pushy car salespersons. I am often told I do not want to sell. Problem is this is the direct sales industry. There is a reason it is called home party sales and direct selling. Because of this fear of selling, there is a common catch phrase we have been taught “you are not selling, you are sharing!” Might then suggest that with that approach you are not building a successful home bases business, rather you are operating a Non-Profit Organization. Is it any wonder you are frustrated? The BIGGEST myth in the sales is that you have to be a certain type of personality to succeed in sales. Sales is about behavior, ANYONE High Performance.
2) Define Relevant Sales Activity
Many home party consultants are a lot like Alice In Wonderland when she meets the Red Queen. Let me share a little bit about their interactions your sales activity relevant? In Lewis Carroll's Through the Looking-Glass there is an incident involving the Red Queen, a representation of a Queen in chess, and Alice constantly running but remaining in the same spot. The scene is often referred to as The Red Queen's Race.
The Queen kept crying "Faster!" but Alice felt she could not go faster, though she had no breath to say so. The most curious part of the thing was, that the trees and the other things round them never changed their places at all: however fast they went, they never seemed to pass anything. "I wonder if all the things move along with us?" thought poor puzzled Alice. And the Queen seemed to guess her thoughts, for she cried, "Faster! Don't try to talk!"
Not that Alice had any idea of doing that. She felt as if she would never be able to talk again, she was getting so out of breath: and still the Queen cried, "Faster! Faster!" and dragged her along. "Are we nearly there?" Alice managed to pant out at last.
"Nearly there!" the Queen repeated. "Why, we passed it ten minutes ago! Faster!" And they ran on for a time in silence, with the wind whistling in Alice's ears, and almost blowing her hair off her head, she fancied.
"Now! Now!" cried the Queen. "Faster! Faster!" And they went so fast that at last they seemed to skim through the air, hardly touching the ground with their feet, till suddenly, just as Alice was getting quite exhausted, they stopped, and she found herself sitting on the ground, breathless and giddy. The Queen propped her against a tree, and said kindly, "You may rest a little now."
Alice looked round her in great surprise. "Why, I do believe we've been under this tree all the time! Everything's just as it was!"
"Of course it is," said the Queen: "what would you have it?"
"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else -- if you ran very fast for a long time, as we've been doing."
"A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
Does your daily activity produce desired results? If not, determine which activities (i.e. dials, presentations, networking, etc.) produce results. Develop a sales process that strings together the relevant sales activity.
Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.
Thomas A. Edison
In Direct Sales Dials, Contacts, Presentations, Appointments are all relevant sales activities that lead to Sales Conversions.
3) Focus on Action and The Results Will Take Care Of Itself
Pareto’s Law (also known as the ice-berg theory of change) dictates that 80% of your results will come from 20% of your efforts.
Your results will naturally continue to be evaluated on the amount of business you bring in. However, without the underlying data on sales activity, results will be inconsistent. Start tracking them and determine accordingly how one influences the other. When I talk to direct sales consultants the question will come up what is your closing ratio? The common pattern that emerges is inconsistency. Inconsistent action leads to inconsistent results. That there is a direct correlation exists between activity and results is not unknown to you.
Home Party Plan Success Tip: An ounce of action, is worth a pound of theorizing – Emerson.
4) Determine Your Biggest Return On Investment For Home Party Sales & Leverage It
If you do not know where you came from, how can you possibly know proceed?
Do you know which of these 6 types of sales approaches - Telephone, Trade fairs, Networking, Hostess training, Home Parties & Home Party Demonstrations and Referrals are giving you the biggest return for your time and money? If your answer is no, we have a problem. For the next six weeks it will be important for you to track your results based on these 6 sales approaches to see where your money and time will be best spent. Why you might ask do I need to do this?
Human behavior continues to teach us that people enjoy doing what comes natural to them. Use the sales approach that works for YOU.
Experts say it take 21 days for something become habit. For the next 21 days I encourage you to use the information and you will see results.
See, Isn’t Sales is Simple!
Home Party Sales Is Simple 4 Tips to Sell Your Way Out of This Direct Sales Business Recession - To learn more about this author, visit Patricia Makhulo's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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