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How To Get Customers for Life For The Success Of Your Direct Sales & Direct Selling Business!

Written by: Patricia Makhulo

Article Overview: Direct sales, party plan and home parties the business of acquiring and keeping a customer. If your direct selling business successfully creates and keeps customers in a cost-effective way, you the home party consultant will profit while continuing to survive and thrive.

How To Get Customers for Life For The Success Of Your Direct Sales & Direct Selling Business!



Listen up ladies in direct sales consultants

Did You Know That:

1.Acquiring new customers for your direct selling business can cost five times more than satisfying and retaining current customers?

2. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%

3. The average company and business loses 10% of its customers each year

4. A 5% reduction in customer defection rate/attrition can increase profits by 25-125%, depending on the industry

5. The customer profitability rate tends to increase over the life of a retained customer

According to Dun and Bradstreet, (Leader in Small Business Solutions and the #1 trusted source of information on business and retailers):

“The single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your roles as home party consultant, your job is to create and keep a customer!

Remember, no matter what your official title is, you are a salesperson for yourself and your company...

The following is an expert of a story that one very successful party plan consultant shared on her blog:

… Or there’s the more recent example of Caroline – I set up my display in a restaurant foyer for their “girls’ night out”. Caroline took my card, and called me a few days later to order a small item. Even though the order wasn’t large, I tried to provide extraordinary customer service, going out of my way to deliver the item (and probably canceling out my commission in the process!)

i) However, Caroline was impressed and told several friends.

ii) Three of them then contacted me about the business opportunity, and I’m working with them now, and

iii) Caroline wants to have a party in her swanky new city apartment, introducing me to a whole new clientele.

When you consider that you lose 10% of your influence every month that you are not in contact with your clients, this is valuable advice indeed!

Direct sales, party plan and home parties the business of acquiring and keeping a customer. If your direct selling business successfully creates and keeps customers in a cost-effective way, you the home party consultant will profit while continuing to survive and thrive.

If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.

business |ˈbiznis| ( bus.)

noun

2 the practice of making one's living by engaging in commerce : the world of business | whom do you do business with in Manila? | [as adj. ] the business community | [with adj. ] the jewelry business.

"The ultimate objective of a business is profit. The primary purpose of a business is to create customers. Profitability without customers is an impossibility." Mark Sanborn

Getting Loyal Customers

Happy people make delightful customers and loyal customers will return for follow-on business without considering alternatives of comparing the competition. True customer loyalty is based on your continuous delivery of superior value.

Customer loyalty is a major contributor to sustainable profit growth - and to win customer loyalty, the business must first satisfy the customer repeatedly.

"The best way to hold your customers is to constantly figure how to give more for less." – Jack Welch

Customer loyalty is earned by practicing the three components of customer care. Only after we have come to understand, embrace and embody this powerful truth can we begin to earn the customers' loyalty.

The three components of customer care are

• Customer Service: the act and spirit of serving the customer.

• Customer Satisfaction: the achievement of meeting the customer's expectations. The level of customer satisfaction is directly proportional to how well a company anticipates, understands, and meets their customer's expectations.

• Customer retention: the process of building relationships with current customers. Customer relationships are born by fulfilling the customer's wants, needs, and/or desires. The relationship is then natured by customer service. The relationship blossoms and matures through customer satisfaction.

In today's competitive business world and challenging economy, retaining your customer base is critical to your success. If you don't give your customers some good reasons to stay, your competitors will give them a reason to leave.

Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.

Customer retention and satisfaction drive profits. It's far less expensive to cultivate your existing customer base and sell more services to them than it is to seek new, single-transaction customers.

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  Using direct sales incentives to reward and retain
  Direct Sales Marketing – Bringing Your Home Business to Life
  Direct Sales Marketing – Using Direct Selling for your Home Business
  Direct Sales- What does it mean?

Article Tags: attrition, br 3, business opportunity, city apartment, clientele, customer defection, customer profitability, customer retention, defection rate, direct selling business, dun and bradstreet, extraordinary customer service, initial sales, party consultant, plan consultant, rsquo, sales consultants, salesperson, small business solutions, source of information



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