How To Get Customers for Life For The Success Of Your Direct Sales & Direct Selling Business!
How To Get Customers for Life For The Success Of Your Direct Sales & Direct Selling Business!
Listen up ladies in direct sales consultants
Did You Know That:
1.Acquiring new customers for your direct selling business can cost five times more than satisfying and retaining current customers?
2. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%
3. The average company and business loses 10% of its customers each year
4. A 5% reduction in customer defection rate/attrition can increase profits by 25-125%, depending on the industry
5. The customer profitability rate tends to increase over the life of a retained customer
According to Dun and Bradstreet, (Leader in Small Business Solutions and the #1 trusted source of information on business and retailers):
“The single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your roles as home party consultant, your job is to create and keep a customer!
Remember, no matter what your official title is, you are a salesperson for yourself and your company...
The following is an expert of a story that one very successful party plan consultant shared on her blog:
… Or there’s the more recent example of Caroline – I set up my display in a restaurant foyer for their “girls’ night out”. Caroline took my card, and called me a few days later to order a small item. Even though the order wasn’t large, I tried to provide extraordinary customer service, going out of my way to deliver the item (and probably canceling out my commission in the process!)
i) However, Caroline was impressed and told several friends.
ii) Three of them then contacted me about the business opportunity, and I’m working with them now, and
iii) Caroline wants to have a party in her swanky new city apartment, introducing me to a whole new clientele.
When you consider that you lose 10% of your influence every month that you are not in contact with your clients, this is valuable advice indeed!
Direct sales, party plan and home parties the business of acquiring and keeping a customer. If your direct selling business successfully creates and keeps customers in a cost-effective way, you the home party consultant will profit while continuing to survive and thrive.
If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.
business |ˈbiznis| ( bus.)
noun
2 the practice of making one's living by engaging in commerce : the world of business | whom do you do business with in Manila? | [as adj. ] the business community | [with adj. ] the jewelry business.
"The ultimate objective of a business is profit. The primary purpose of a business is to create customers. Profitability without customers is an impossibility." Mark Sanborn
Getting Loyal Customers
Happy people make delightful customers and loyal customers will return for follow-on business without considering alternatives of comparing the competition. True customer loyalty is based on your continuous delivery of superior value.
Customer loyalty is a major contributor to sustainable profit growth - and to win customer loyalty, the business must first satisfy the customer repeatedly.
"The best way to hold your customers is to constantly figure how to give more for less." – Jack Welch
Customer loyalty is earned by practicing the three components of customer care. Only after we have come to understand, embrace and embody this powerful truth can we begin to earn the customers' loyalty.
The three components of customer care are
• Customer Service: the act and spirit of serving the customer.
• Customer Satisfaction: the achievement of meeting the customer's expectations. The level of customer satisfaction is directly proportional to how well a company anticipates, understands, and meets their customer's expectations.
• Customer retention: the process of building relationships with current customers. Customer relationships are born by fulfilling the customer's wants, needs, and/or desires. The relationship is then natured by customer service. The relationship blossoms and matures through customer satisfaction.
In today's competitive business world and challenging economy, retaining your customer base is critical to your success. If you don't give your customers some good reasons to stay, your competitors will give them a reason to leave.
Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.
Customer retention and satisfaction drive profits. It's far less expensive to cultivate your existing customer base and sell more services to them than it is to seek new, single-transaction customers.
How To Get Customers for Life For The Success Of Your Direct Sales Direct Selling Business - To learn more about this author, visit Patricia Makhulo's Website.
Like this article? Share it with your friends
Listen up ladies in direct sales consultants
Did You Know That:
1.Acquiring new customers for your direct selling business can cost five times more than satisfying and retaining current customers?
2. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%
3. The average company and business loses 10% of its customers each year
4. A 5% reduction in customer defection rate/attrition can increase profits by 25-125%, depending on the industry
5. The customer profitability rate tends to increase over the life of a retained customer
According to Dun and Bradstreet, (Leader in Small Business Solutions and the #1 trusted source of information on business and retailers):
“The single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your roles as home party consultant, your job is to create and keep a customer!
Remember, no matter what your official title is, you are a salesperson for yourself and your company...
The following is an expert of a story that one very successful party plan consultant shared on her blog:
… Or there’s the more recent example of Caroline – I set up my display in a restaurant foyer for their “girls’ night out”. Caroline took my card, and called me a few days later to order a small item. Even though the order wasn’t large, I tried to provide extraordinary customer service, going out of my way to deliver the item (and probably canceling out my commission in the process!)
i) However, Caroline was impressed and told several friends.
ii) Three of them then contacted me about the business opportunity, and I’m working with them now, and
iii) Caroline wants to have a party in her swanky new city apartment, introducing me to a whole new clientele.
When you consider that you lose 10% of your influence every month that you are not in contact with your clients, this is valuable advice indeed!
Direct sales, party plan and home parties the business of acquiring and keeping a customer. If your direct selling business successfully creates and keeps customers in a cost-effective way, you the home party consultant will profit while continuing to survive and thrive.
If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.
business |ˈbiznis| ( bus.)
noun
2 the practice of making one's living by engaging in commerce : the world of business | whom do you do business with in Manila? | [as adj. ] the business community | [with adj. ] the jewelry business.
"The ultimate objective of a business is profit. The primary purpose of a business is to create customers. Profitability without customers is an impossibility." Mark Sanborn
Getting Loyal Customers
Happy people make delightful customers and loyal customers will return for follow-on business without considering alternatives of comparing the competition. True customer loyalty is based on your continuous delivery of superior value.
Customer loyalty is a major contributor to sustainable profit growth - and to win customer loyalty, the business must first satisfy the customer repeatedly.
"The best way to hold your customers is to constantly figure how to give more for less." – Jack Welch
Customer loyalty is earned by practicing the three components of customer care. Only after we have come to understand, embrace and embody this powerful truth can we begin to earn the customers' loyalty.
The three components of customer care are
• Customer Service: the act and spirit of serving the customer.
• Customer Satisfaction: the achievement of meeting the customer's expectations. The level of customer satisfaction is directly proportional to how well a company anticipates, understands, and meets their customer's expectations.
• Customer retention: the process of building relationships with current customers. Customer relationships are born by fulfilling the customer's wants, needs, and/or desires. The relationship is then natured by customer service. The relationship blossoms and matures through customer satisfaction.
In today's competitive business world and challenging economy, retaining your customer base is critical to your success. If you don't give your customers some good reasons to stay, your competitors will give them a reason to leave.
Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.
Customer retention and satisfaction drive profits. It's far less expensive to cultivate your existing customer base and sell more services to them than it is to seek new, single-transaction customers.
How To Get Customers for Life For The Success Of Your Direct Sales Direct Selling Business - To learn more about this author, visit Patricia Makhulo's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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