How to Avoid the 95% Failure Rate Home Party & Direct Sales Business!
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Free Download - Home Party Plan Selling Tips How To Increase Home Party Sales Ratios For More Direct Sales Profits By Patricia Makhulo |
How to Avoid the 95% Failure Rate Home Party & Direct Sales Business!
Why Is There a 95% Failure Rate With Home Party & Direct Sales Business?
Which headline grabs your attention? Of course most of you are going to go for the first headline because we have been taught to AVOID failure like the plague correct! From a headline copywriting standpoint both headlines are grrrreat as Tony The Tiger would say, but we are not here to discuss copywriting!
It is a widely known fact that
"95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.
95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! "
- Entrepreneur Magazine
It is also a matter of common knowledge that the Network Marketing Model of Business is one of the better ways for the average individual to create wealth and yet, 95% of the people who join network-marketing companies fail!
As if that were not enough, 95% Of New Home Party Plan Consultants fail largely due to info-overload, confusion and flat out frustration. Of course any serious home party business owner has a website, be it personal or company replicated and yet 95% of people don't have a clue how to generate real traffic and real prospects to a website. So what good is having a website?
And yet according to the leading car manufacturer in the world, Success is 99% Failure ~ Soichiro Honda (I wonder what GM and other automakers could learn from Honda!
Imagine you are standing on a tall mountain looking down. Or in a plane looking down at the scene below. It is breathtaking, magnificent and wow, you are always glad you are part of this world.
Funny thing is all the failure we have discussed 95% of problems relating to home party plan failure and quitting are tied to lack of market research! In essence you are failing yourself by not standing on top of the mountain to assess the situation, to see and be seen! Knowing the questions to ask is like standing on top of a mountain.
I will help you eliminate once and for all the CAUSE OF THE 95% FAILURE RATE IN THE INDUSTRY.
I was once a struggling home party consultant.
When I started in the Home Party Plan Industry I had zero skills- I had no sales skills, no marketing skills, no confidence, no direction, no warm market, a shoestring budget that I wasted instantaneously. I had no clue, and I will tell you what, neither did my uplines.
I did what most other people do, jump from company to company only to have the same results! I sat down one and looked honestly at the facts before. The commonality that I found in my business was me. The companies kept changing, I kept experiencing failure and I blamed everyone except me. After this honest soul searching, it wasn’t the company, it wasn’t the compensation plan and people didn’t suck. It was me!
"People are anxious to improve their circumstances, but unwilling to improve themselves. They therefore remain bound." ~ James Allen
What I then realized and discovered was, that most home party plan consultants and direct sales representatives do not realize is that a home party plans business opportunity is the business of marketing! Regrettably, many of us who pursue this industry have no idea how to market or promote our home based home party plan business.
marketing |ˈmärkiti ng |
noun
the action or business of promoting and selling products or services, including market research and advertising.
Home Party Plan Success Tip: Marketing 101 “Since 95% of people are imitators and only 5% initiators, people are persuaded more by the actions of others than by any proof we can offer.” Cavett Robert
Want to succeed in your home party business?
1. You will need 3rd Party Endorsements: We call these testimonials. Find 10 people you have worked with, hosted home parties for you, purchased home party products and those who are business builders to write, do an audio and/or video testimonial on your behalf, products and home party company.
2. Samples: There is nothing like a test-drive to get you sold. That is why Costco is so profitable. Notice the next time how munching on their sample products is nothing but a guise to get you walking down all the alleyways picking up products you didn’t even know you needed when you left your home ☺!
WHY?
If the presentation of your business is just an advertisement for your product, you will lose the 95 percent of potential customers and business builders you come into contact with because they’re not interested in your topic (and not necessarily your product). In order to attract and keep customers, you need more than just a list of features relative to your business. You need substance.
Studies have shown that up to 95% of a message is conveyed through nonverbal actions. Therefore, just because you SAY what you mean, this does not guarantee that the message is accepted in the same manner. Nonverbal cues could completely change the meaning that is taken by receivers of the message.
So Look I am not going to show you how to avoid failure, that is just ridiculous. I will however give you the secret to success
44% of all salespeople give-up after they hear the word no. Another 22% give up on the second no. 14% will push on but will call it quits after the 3rd no. 12% more will throw in the towel after the fourth no. So that puts us in the 92% of salespeople will stop pursuing the sale once they have been told no four time. Interestingly enough statistics show that all customers when approached will say no at least four times before the give in and buy i.e., finally say yes! And do you know why many will not succeed in their business? Well 80% of people will fail because they do not make enough sales calls. They get sacred of the no and retreat!
Here is another truth about sales. It will take 5-7 sales attempts to close 80% of your sales. Yes, you read that correctly. That's 5-7 attempts before people will say "Yes, I want to buy your product." Running an advertisement one-time or making a sales pitch to a potential customer once in a while does not qualify as effort. Hearing that first "no" and subsequently giving up means the demise of your business and gives someone else an opportunity to turn that NO into a YES.
What is it that Calvin Coolidge (American 30th President of the United States, 1872-1933) said? “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan "press on" has solved and always will solve the problems of the human race”
Even in the bible we read
Gal 6:9 “And let us not be weary in well doing: for in due season we shall reap, if we faint not.”
Don’t the word no stop you. Don’t take rejection personally. Remember the majority of people just don’t know how to make a decision. Find out what their objections are, learn from them and keep in touch!
How to Avoid the 95 Failure Rate Home Party Direct Sales Business - To learn more about this author, visit Patricia Makhulo's Website.
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