How to Avoid the 95% Failure Rate Home Party & Direct Sales Business!
How to Avoid the 95% Failure Rate Home Party & Direct Sales Business!
Why Is There a 95% Failure Rate With Home Party & Direct Sales Business?
Which headline grabs your attention? Of course most of you are going to go for the first headline because we have been taught to AVOID failure like the plague correct! From a headline copywriting standpoint both headlines are grrrreat as Tony The Tiger would say, but we are not here to discuss copywriting!
It is a widely known fact that
"95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.
95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! "
- Entrepreneur Magazine
It is also a matter of common knowledge that the Network Marketing Model of Business is one of the better ways for the average individual to create wealth and yet, 95% of the people who join network-marketing companies fail!
As if that were not enough, 95% Of New Home Party Plan Consultants fail largely due to info-overload, confusion and flat out frustration. Of course any serious home party business owner has a website, be it personal or company replicated and yet 95% of people don't have a clue how to generate real traffic and real prospects to a website. So what good is having a website?
And yet according to the leading car manufacturer in the world, Success is 99% Failure ~ Soichiro Honda (I wonder what GM and other automakers could learn from Honda!
Imagine you are standing on a tall mountain looking down. Or in a plane looking down at the scene below. It is breathtaking, magnificent and wow, you are always glad you are part of this world.
Funny thing is all the failure we have discussed 95% of problems relating to home party plan failure and quitting are tied to lack of market research! In essence you are failing yourself by not standing on top of the mountain to assess the situation, to see and be seen! Knowing the questions to ask is like standing on top of a mountain.
I will help you eliminate once and for all the CAUSE OF THE 95% FAILURE RATE IN THE INDUSTRY.
I was once a struggling home party consultant.
When I started in the Home Party Plan Industry I had zero skills- I had no sales skills, no marketing skills, no confidence, no direction, no warm market, a shoestring budget that I wasted instantaneously. I had no clue, and I will tell you what, neither did my uplines.
I did what most other people do, jump from company to company only to have the same results! I sat down one and looked honestly at the facts before. The commonality that I found in my business was me. The companies kept changing, I kept experiencing failure and I blamed everyone except me. After this honest soul searching, it wasn’t the company, it wasn’t the compensation plan and people didn’t suck. It was me!
"People are anxious to improve their circumstances, but unwilling to improve themselves. They therefore remain bound." ~ James Allen
What I then realized and discovered was, that most home party plan consultants and direct sales representatives do not realize is that a home party plans business opportunity is the business of marketing! Regrettably, many of us who pursue this industry have no idea how to market or promote our home based home party plan business.
marketing |ˈmärkiti ng |
noun
the action or business of promoting and selling products or services, including market research and advertising.
Home Party Plan Success Tip: Marketing 101 “Since 95% of people are imitators and only 5% initiators, people are persuaded more by the actions of others than by any proof we can offer.” Cavett Robert
Want to succeed in your home party business?
1. You will need 3rd Party Endorsements: We call these testimonials. Find 10 people you have worked with, hosted home parties for you, purchased home party products and those who are business builders to write, do an audio and/or video testimonial on your behalf, products and home party company.
2. Samples: There is nothing like a test-drive to get you sold. That is why Costco is so profitable. Notice the next time how munching on their sample products is nothing but a guise to get you walking down all the alleyways picking up products you didn’t even know you needed when you left your home ☺!
WHY?
If the presentation of your business is just an advertisement for your product, you will lose the 95 percent of potential customers and business builders you come into contact with because they’re not interested in your topic (and not necessarily your product). In order to attract and keep customers, you need more than just a list of features relative to your business. You need substance.
Studies have shown that up to 95% of a message is conveyed through nonverbal actions. Therefore, just because you SAY what you mean, this does not guarantee that the message is accepted in the same manner. Nonverbal cues could completely change the meaning that is taken by receivers of the message.
So Look I am not going to show you how to avoid failure, that is just ridiculous. I will however give you the secret to success
44% of all salespeople give-up after they hear the word no. Another 22% give up on the second no. 14% will push on but will call it quits after the 3rd no. 12% more will throw in the towel after the fourth no. So that puts us in the 92% of salespeople will stop pursuing the sale once they have been told no four time. Interestingly enough statistics show that all customers when approached will say no at least four times before the give in and buy i.e., finally say yes! And do you know why many will not succeed in their business? Well 80% of people will fail because they do not make enough sales calls. They get sacred of the no and retreat!
Here is another truth about sales. It will take 5-7 sales attempts to close 80% of your sales. Yes, you read that correctly. That's 5-7 attempts before people will say "Yes, I want to buy your product." Running an advertisement one-time or making a sales pitch to a potential customer once in a while does not qualify as effort. Hearing that first "no" and subsequently giving up means the demise of your business and gives someone else an opportunity to turn that NO into a YES.
What is it that Calvin Coolidge (American 30th President of the United States, 1872-1933) said? “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan "press on" has solved and always will solve the problems of the human race”
Even in the bible we read
Gal 6:9 “And let us not be weary in well doing: for in due season we shall reap, if we faint not.”
Don’t the word no stop you. Don’t take rejection personally. Remember the majority of people just don’t know how to make a decision. Find out what their objections are, learn from them and keep in touch!
How to Avoid the 95 Failure Rate Home Party Direct Sales Business - To learn more about this author, visit Patricia Makhulo's Website.
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How to Avoid the 95% Failure Rate Home Party & Direct Sales Business!
Why Is There a 95% Failure Rate With Home Party & Direct Sales Business?
Which headline grabs your attention? Of course most of you are going to go for the first headline because we have been taught to AVOID failure like the plague correct! From a headline copywriting standpoint both headlines are grrrreat as Tony The Tiger would say, but we are not here to discuss copywriting!
It is a widely known fact that
"95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.
95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! "
- Entrepreneur Magazine
It is also a matter of common knowledge that the Network Marketing Model of Business is one of the better ways for the average individual to create wealth and yet, 95% of the people who join network-marketing companies fail!
As if that were not enough, 95% Of New Home Party Plan Consultants fail largely due to info-overload, confusion and flat out frustration. Of course any serious home party business owner has a website, be it personal or company replicated and yet 95% of people don't have a clue how to generate real traffic and real prospects to a website. So what good is having a website?
And yet according to the leading car manufacturer in the world, Success is 99% Failure ~ Soichiro Honda (I wonder what GM and other automakers could learn from Honda!
Imagine you are standing on a tall mountain looking down. Or in a plane looking down at the scene below. It is breathtaking, magnificent and wow, you are always glad you are part of this world.
Funny thing is all the failure we have discussed 95% of problems relating to home party plan failure and quitting are tied to lack of market research! In essence you are failing yourself by not standing on top of the mountain to assess the situation, to see and be seen! Knowing the questions to ask is like standing on top of a mountain.
I will help you eliminate once and for all the CAUSE OF THE 95% FAILURE RATE IN THE INDUSTRY.
I was once a struggling home party consultant.
When I started in the Home Party Plan Industry I had zero skills- I had no sales skills, no marketing skills, no confidence, no direction, no warm market, a shoestring budget that I wasted instantaneously. I had no clue, and I will tell you what, neither did my uplines.
I did what most other people do, jump from company to company only to have the same results! I sat down one and looked honestly at the facts before. The commonality that I found in my business was me. The companies kept changing, I kept experiencing failure and I blamed everyone except me. After this honest soul searching, it wasn’t the company, it wasn’t the compensation plan and people didn’t suck. It was me!
"People are anxious to improve their circumstances, but unwilling to improve themselves. They therefore remain bound." ~ James Allen
What I then realized and discovered was, that most home party plan consultants and direct sales representatives do not realize is that a home party plans business opportunity is the business of marketing! Regrettably, many of us who pursue this industry have no idea how to market or promote our home based home party plan business.
marketing |ˈmärkiti ng |
noun
the action or business of promoting and selling products or services, including market research and advertising.
Home Party Plan Success Tip: Marketing 101 “Since 95% of people are imitators and only 5% initiators, people are persuaded more by the actions of others than by any proof we can offer.” Cavett Robert
Want to succeed in your home party business?
1. You will need 3rd Party Endorsements: We call these testimonials. Find 10 people you have worked with, hosted home parties for you, purchased home party products and those who are business builders to write, do an audio and/or video testimonial on your behalf, products and home party company.
2. Samples: There is nothing like a test-drive to get you sold. That is why Costco is so profitable. Notice the next time how munching on their sample products is nothing but a guise to get you walking down all the alleyways picking up products you didn’t even know you needed when you left your home ☺!
WHY?
If the presentation of your business is just an advertisement for your product, you will lose the 95 percent of potential customers and business builders you come into contact with because they’re not interested in your topic (and not necessarily your product). In order to attract and keep customers, you need more than just a list of features relative to your business. You need substance.
Studies have shown that up to 95% of a message is conveyed through nonverbal actions. Therefore, just because you SAY what you mean, this does not guarantee that the message is accepted in the same manner. Nonverbal cues could completely change the meaning that is taken by receivers of the message.
So Look I am not going to show you how to avoid failure, that is just ridiculous. I will however give you the secret to success
44% of all salespeople give-up after they hear the word no. Another 22% give up on the second no. 14% will push on but will call it quits after the 3rd no. 12% more will throw in the towel after the fourth no. So that puts us in the 92% of salespeople will stop pursuing the sale once they have been told no four time. Interestingly enough statistics show that all customers when approached will say no at least four times before the give in and buy i.e., finally say yes! And do you know why many will not succeed in their business? Well 80% of people will fail because they do not make enough sales calls. They get sacred of the no and retreat!
Here is another truth about sales. It will take 5-7 sales attempts to close 80% of your sales. Yes, you read that correctly. That's 5-7 attempts before people will say "Yes, I want to buy your product." Running an advertisement one-time or making a sales pitch to a potential customer once in a while does not qualify as effort. Hearing that first "no" and subsequently giving up means the demise of your business and gives someone else an opportunity to turn that NO into a YES.
What is it that Calvin Coolidge (American 30th President of the United States, 1872-1933) said? “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan "press on" has solved and always will solve the problems of the human race”
Even in the bible we read
Gal 6:9 “And let us not be weary in well doing: for in due season we shall reap, if we faint not.”
Don’t the word no stop you. Don’t take rejection personally. Remember the majority of people just don’t know how to make a decision. Find out what their objections are, learn from them and keep in touch!
How to Avoid the 95 Failure Rate Home Party Direct Sales Business - To learn more about this author, visit Patricia Makhulo's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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