Is Oprah The Only African American Woman Entrepreneur America Will Allow Success
As a Black Woman Entrepreneur, Marketing Consultant & Coach, who works with women of color who are struggling to establish their presence in the business world both online and offline & struggling to attract more customers in order to build successful business both online and offline. I would like to share ideas on what other African American Women Entrepreneurs (any woman) can begin to do now to accomplish her goals in 9 simple steps!
It is widely known, to the detriment of many capable african american and black women owned business that there exists a concrete ceiling that is difficult to shatter. That coupled with the glass ceiling effect that many women in general have encountered, throw in race and gender, a Black business woman might as well have a quadruple by-pass surgery and call it a day.
Barriers facing African-American women in business include and are not limited to negative, race-based stereotypes, more frequent questioning of their credibility and authority; and a lack of institutional support. Experiencing a "double outsider" status -African-American business women report exclusion from informal networks, and conflicted relationships with white women, among the challenges they face. These results beg the question is there any use in trying to break through the ceilings?
Well if recent events, that being the election of the first American-American president and the First black lady are not enough to persuade you that “yes you can” then perhaps there is no reason for you to venture. The real issue is a lack of focus and strategy.
To help you rise up to the occasion and claim your birth right and focus on living a more fulfilled life, career, and business goals, I have created a simple system, which I call “9 Pillars To A More Fulfilled You.” Here are the 10 key tips:
1. Honey, Child You Gotts To Let It Go: I have always loved that song by Toni Braxton, herself Black woman and astute woman entrepreneur herself, Let It Flow. You cannot possibly begin to receive the good that before you if you are still hanging on to the pains and fears of yesterday. The day has finally come for the fulifilment of this prophecy “I have a dream that one day our children will not be judged by the color or their skin but by the content of their character! Pastor, Dr. Martin Luther King. I recommend that you make the
song let it flow your anthem!
2. Find a mentor/coach: Numerous studies, both private and government funded have been conducted to understand the barriers facing women and minority owned businesses The most common recommendation that has been made in favor of the up ward mobility of African-American women is the need, the inclusion and the establishment of mentoring programs and mentorship. The game is often won before you get onto the field, If you are going to play the game you had better find on your side a really savvy business coach and consultant
3. Become A Visionary: Now we all know black folk go to church, I also know that you will be very familiar with this phrase, Where there is no vision, the people perish. In other words what are you looking to get done at the end of the day? Quit your job? Retire your husband? Spend more time with your children? Paint? Learn to cook? Long walks on the beach? What do you value the most? What is it that you most desire?
4. Create a 90-day plan: With recent vision boards craze, I encounter many heart-broken people who wonder why they have been able to materialize their dreams of MacMansions, bling and whips! It is very simple A goal not written is merely a wish. A goal without a plan is a ticking time bomb. It spells nothing but failure. Make a list of the life areas you want to work on such as: spiritual, physical, financial, career, relationships, etc. Next, write out your goals for each area. Then, put your goals into a 90-day plan. Planning in 90-day cycles will help you accomplish twice as much in half the time.
5. Make it Your Business to Be in the Know- Read a book: Another major obstacle to the advancement of the black woman owned business is Limited Access to Critical Information and Business Networks, when you don’t have the right information, it is difficult to compete. You are as successful as the last book you read. It is very important you become very selective about the material you allow yourself to absorb. Just like it is true that you are what you eat, As a [woman] thinketh, so is [s]he. My people perish for lack of knowledge. As the risk of beating a dead horse, knowledge is power!
6. Get A Website: Bill Gates, you know the owner of Micro-Soft and 3rd richest man in the world? He says “there are two types of businesses, those with websites and those that are out of business! Studies show that about 75% of people go online to find out more about you and your product. The preferred site to do this is Google. Of these 50% of these people will purchase a product from you online, but only if you have online presence!
7. Track your results: Those that loose weight and keep it off the longest are those that keep a record of their activities. You see it is very difficult to know where you are headed if you haven’t a clue where you came from. It is also easy to beat yourself up when you don’t have proof of how far you have come or how well you are doing. Journals are highly recommended, track progress, document every little success. You see success is nothing but a series of compounding events with a big pay off, Compound interest anyone?
8. Pace yourself: Success is not a destination but a journey. Multi-tasking is so 2008! Stop and smell the roses and remember it is not a race to the finish line
9. Take time for you: You know Bono of U2 sang it best when he crooned
And you give yourself away
And you give yourself away
And you give
And you give
And you give yourself away
Women we are the worst at this be they stay at home moms, professional business women and/or small business owners. At the end of the day we have given it all with nothing left for yourself. Is it a wonder you have no energy left to make the changes that will bring you happiness? Even Jesus Christ, Buddha, Mohammed took a time out. What is it that the Bible say? 6 days He created the earth on the seventh day He rested? Half an hour a day to yourself for 15 minutes deep breathing is a must and 15 just to enjoy the silence.
10. Reward yourself: On a weekly basis, review the progress that you are making on your goals. With every accomplishment take time to recognize your achievement and pop in Kool & The Gang
Celebrate good times, come on! (Let's celebrate)
Celebrate good times, come on! (Let's celebrate)
There's a party goin' on right here
A celebration to last throughout the years.
You must get into the habit of seeing the good you have to offer. Women of color are just not very aware of what they capable of today. Bring out the inner Harriet Tubman in you, The Rosa parks and The "Madam C.J." Walker. You have a rich history and heritage. Those women fought long and hard for such a time as this and you get to live do them justice, do yourself justice. Get it together and bring it back to me!
To Your Success,
Party Plan Pat
Is Oprah The Only African American Woman Entrepreneur America Will Allow Success - To learn more about this author, visit Patricia Makhulo's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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