Open Letter To : Direct Sales Consultant, Direct Selling Business Owners On How To Triple Home Party Sales
Dear Home Party Consultants, Direct Sales & Direct Selling Business Owners,
Most people who choose to get involved in a direct sales business do so because they are tired of having a 9-5 job! However 95% of people who get involved in a direct selling business do not get the appropriate direct sales training and as such home party sales are dismal and inconsistent at best. Why, when you are used to having the immediate and simultaneously totally disdsatisfying steady paycheck, it is difficult to buckle down and get down right invested in direct sales marketing. You know what they say nothing ventured, nothing gained. Well did Benjamin Franklin mean when wrote these words in the Historical Review of Pennsylvania, 1759 “Those who would give up essential liberty to purchase a little temporary safety deserve neither liberty nor safety.”
The idea behind a home party business is that you get to control your paycheck. Need extra cash? Then you know exactly how more home party sales you will have to close to get you the amount you want.
To accomplish said feat, you as a home party consultant and/or direct sales rep must know exactly what you have to do to get those number of direct sales that will give you the extra cash you stand in need. Do you know your “closing ratios?"
Any expert home party business owner can tell their ratios right off the top of their head. If they can't, they are an amateur at the direct selling business.
Ann Sieg, The Renegade Network Marketer once said of a given individual
Kagwiria M. who worked with at-risk children, sponsored 8 people or more every single month with a 25% closing ratio (she sponsored 1 out of every 4 people she talked to)! She's brought in well over 100 people in our time together.
If you are just starting out in a home party business, looking to make a living in direct sales, you should learn your direct selling ratios ASAP or else you are heading for certain un-avoidable failure. Why? Here is a better
In direct sales, the amount of money that you make depends on one thing and that how many deals you close. The number of deals closed translates into what we call customer volume. You the direct sales consultants gets compensated a percentage of all direct sales and home parties profits. Not to mention bonuses for outstanding salesmanship a.k.a volume. By so doing you qualify for the vaccations, trips, cash bonuses, an monthly residual income and finally the keys to the pink Cadillac and/or white Mercedes. This is the ultimate external proof of your inward commitment to become a home party success story.
The numebr of deals you close however, is conditional meaning not guaranteed. The following factors will determine your success in direct selling:
i) Your ability to ask questions
ii) The types of questions you ask,
iii) How well you listen to the answers to the questions you posed,
iv) You ability to overcome objections
v) How persistent you are in pursuing the sale.
vi) Your understanding of the sales cycle
vii) How many people there in your sales funnel
viii) Types of leads you have, warm leads vs. cold leads
Understanding the Anatomy Of A Sale. Sales in not a four letter word, rather it is a 4-part symphony. A 4-part act if you will. As with any relationship, there are stages to be checked off before you buy the diamond ring and propose!
1. Approach & Involvement
2. The Home Party Demonstrations
3. Closing i.e., making the home party sales
4. Follow Up & Follow Through
In many an article I have written I have empahsized the importance of tracking ones’ results. Simply put if you do not know where you have come from, how can you possibly determine where you are going? Knowing that for every 4 people you talk to, one will buy is essential to building confidence and mapping out your success plan.
As a home party marketing expert, I get to talk and work with home party sales representative daily, here are some of the things I hear that are contributing to the dissatisfaction:
*I am not able to sell
*My living room, garage and bedrooms have all turned into a product storage warehouse!
*My husband, my wife has turned to giving me the stink eye as a way of communicating
with me!
*My spouse is threatening to cut me off financially if I don't turn a profit ASAP!
*My upline keeps calling asking me to take one for the team and double my product
volume!
*I am tired of buying leads, using the 3-foot rule and talking to dead beat leads!
*My no-show rate is so high. No one attends my home parties.
*The trainings are repetitive, useless rah rah rah!
Are you serious about becoming a SIX-Figure Home party success story? You will need to track your results every six weeks. Nothing is as constant as change ☺!
Direct Sales Tips: To truly enhance yourself as a direct sales consultant
a). If it is not documented it didn’t happen so document your results
b). Set goals around those numbers. This is something called bench-marking. The key is always to hit or exceed your bench-marks. If you don’t meet or exeed bench marks…its time to bench your home party business.
c) Practice. Practice contrary opinion does not make perfect, it makes improvement base your goals around your numbers. There is always room for improvement, so make improvement where necessary.
Open Letter To Direct Sales Consultant Direct Selling Business Owners On How To Triple Home Party Sales - To learn more about this author, visit Patricia Makhulo's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Patricia Makhulo Video - Patricia MakhuloLooking to increase home party sales? I highly recommend that you get this video on the situation of things! Use this at your next home party presentation and lets see what happens!
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