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Open Letter To : Direct Sales Consultant, Direct Selling Business Owners On How To Triple Home Party Sales
Written by: Patricia MakhuloArticle Overview: Need extra cash? Most people who choose to get involved in a direct sales business do so because they are tired of having a 9-5 job! The idea behind a home party business is that you get to control your paycheck. Then you know exactly how more home party sales you will have to close to get you the amount you want.
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Open Letter To : Direct Sales Consultant, Direct Selling Business Owners On How To Triple Home Party Sales
Dear Home Party Consultants, Direct Sales & Direct Selling Business Owners,
Most people who choose to get involved in a direct sales business do so because they are tired of having a 9-5 job! However 95% of people who get involved in a direct selling business do not get the appropriate direct sales training and as such home party sales are dismal and inconsistent at best. Why, when you are used to having the immediate and simultaneously totally disdsatisfying steady paycheck, it is difficult to buckle down and get down right invested in direct sales marketing. You know what they say nothing ventured, nothing gained. Well did Benjamin Franklin mean when wrote these words in the Historical Review of Pennsylvania, 1759 “Those who would give up essential liberty to purchase a little temporary safety deserve neither liberty nor safety.”
The idea behind a home party business is that you get to control your paycheck. Need extra cash? Then you know exactly how more home party sales you will have to close to get you the amount you want.
To accomplish said feat, you as a home party consultant and/or direct sales rep must know exactly what you have to do to get those number of direct sales that will give you the extra cash you stand in need. Do you know your “closing ratios?"
Any expert home party business owner can tell their ratios right off the top of their head. If they can't, they are an amateur at the direct selling business.
Ann Sieg, The Renegade Network Marketer once said of a given individual
Kagwiria M. who worked with at-risk children, sponsored 8 people or more every single month with a 25% closing ratio (she sponsored 1 out of every 4 people she talked to)! She's brought in well over 100 people in our time together.
If you are just starting out in a home party business, looking to make a living in direct sales, you should learn your direct selling ratios ASAP or else you are heading for certain un-avoidable failure. Why? Here is a better
In direct sales, the amount of money that you make depends on one thing and that how many deals you close. The number of deals closed translates into what we call customer volume. You the direct sales consultants gets compensated a percentage of all direct sales and home parties profits. Not to mention bonuses for outstanding salesmanship a.k.a volume. By so doing you qualify for the vaccations, trips, cash bonuses, an monthly residual income and finally the keys to the pink Cadillac and/or white Mercedes. This is the ultimate external proof of your inward commitment to become a home party success story.
The numebr of deals you close however, is conditional meaning not guaranteed. The following factors will determine your success in direct selling:
i) Your ability to ask questions
ii) The types of questions you ask,
iii) How well you listen to the answers to the questions you posed,
iv) You ability to overcome objections
v) How persistent you are in pursuing the sale.
vi) Your understanding of the sales cycle
vii) How many people there in your sales funnel
viii) Types of leads you have, warm leads vs. cold leads
Understanding the Anatomy Of A Sale. Sales in not a four letter word, rather it is a 4-part symphony. A 4-part act if you will. As with any relationship, there are stages to be checked off before you buy the diamond ring and propose!
1. Approach & Involvement
2. The Home Party Demonstrations
3. Closing i.e., making the home party sales
4. Follow Up & Follow Through
In many an article I have written I have empahsized the importance of tracking ones’ results. Simply put if you do not know where you have come from, how can you possibly determine where you are going? Knowing that for every 4 people you talk to, one will buy is essential to building confidence and mapping out your success plan.
As a home party marketing expert, I get to talk and work with home party sales representative daily, here are some of the things I hear that are contributing to the dissatisfaction:
*I am not able to sell
*My living room, garage and bedrooms have all turned into a product storage warehouse!
*My husband, my wife has turned to giving me the stink eye as a way of communicating
with me!
*My spouse is threatening to cut me off financially if I don't turn a profit ASAP!
*My upline keeps calling asking me to take one for the team and double my product
volume!
*I am tired of buying leads, using the 3-foot rule and talking to dead beat leads!
*My no-show rate is so high. No one attends my home parties.
*The trainings are repetitive, useless rah rah rah!
Are you serious about becoming a SIX-Figure Home party success story? You will need to track your results every six weeks. Nothing is as constant as change ☺!
Direct Sales Tips: To truly enhance yourself as a direct sales consultant
a). If it is not documented it didn’t happen so document your results
b). Set goals around those numbers. This is something called bench-marking. The key is always to hit or exceed your bench-marks. If you don’t meet or exeed bench marks…its time to bench your home party business.
c) Practice. Practice contrary opinion does not make perfect, it makes improvement base your goals around your numbers. There is always room for improvement, so make improvement where necessary.
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About the Author: Patricia Makhulo RSS for Patricia's articles - Visit Patricia's website I am Party Plan Pat, the author of Home Party Plan Success Tips a blog for those in direct sales marketing. 10 Deadly Home Party Plans Business Mistakes The Little Black Book Of Home Party Plans Success Secrets I was once a struggling home based business owner, in the direct sales home party industry. When I started I had zero skills - no sales skills, no marketing skills, no confidence, no direction, no warm market, a shoestring budget that I wasted instantaneously. I had no clue, neither did my uplines. I did what most other people do, jump from company to company only to have the same results! One day I took a long hard look at the facts. The companies kept changing, I kept experiencing failure and I blamed everyone except me. It wasn't the company, it wasn't the compensation plan and people didn't suck. It was me! I realized what most home party consultants and direct sales representatives do not realize; direct selling is the business of marketing! Regrettably, many of us who pursue this industry have no idea how to market or promote our home based business. I quickly learned implement a system and Work Smarter! Click here to visit Patricia's website Home Party Plan Mistakes |
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