Permission Based Marketing: The Holy Grail Of Marketing That Ensures You Capture Your Customers Attentions Guaranteed!
Permission Based Marketing: The Holy Grail Of Marketing That Ensures You Capture Your Customers Attentions Guaranteed!
What Is Permission Marketing?
Permission Marketing is many things.
It is a method of marketing also known and the 2 Step Direct Sales Marketing Method.
It is also a book written, by the marketing demi-god himself, Seth Godin.
The premise of permission marketing as Mr. Godin expounds is to deliver POWERFUL ADVERTISING THAT IS ANTICIPATED, PERSONAL AND RELEVANT. You can only do so when you have been permitted to do so. In effect it is the difference between rape and consensual sex!
Now before you get offended. Let me explain.
A guy meets a girl that he is particularly interested in. He then asks for her digits and she complies. The guy calls and asks the girl out. She says yes. He wines and dines her, and after a great evening...well if he is worth his weight in gold, we all know what happens next!
Now imagine a different scenario. Guy meets girl, guy fancies girl, guy walks up to girl and tells girls that he wants to F*** her! Girls slaps guy on face and walks away. Guy left to lick his wounds. No pun intended!
The worst case scenario of this brief example is guy sees girls he fancies and helps himself, no consistent obtained. There is resultant trauma and the ill-effects cannot be quantified. Is this really the image you want your business to be associated with?
Likewise many direct sales marketers go about building their businesses much like the guy who bluntly states his objective or worse the guy who by-passes all social cues and goes for gold uninvited.
There are three basic reasons why prospects don't buy from you:
#1 They don't need what you are selling.
#2 They don't believe they have a problem that you can solve
#3 They do not believe what you tell them.
Think about T.V., what is the most annoying this about television? You guessed it, unsolicited sales pitches about products none of us are even remotely interested in purchasing. Most TV shows last all of 30 minutes, but each 7 minutes of pleasurable viewing is interrupted by 10 minutes of commercials and advertisements.
What do most people do when commercial come on? We tune out, mute the TV, text a friend, take a bathroom break. We have learned to ignore the unwelcome guests!
So how do you use permission marketing into your arsenal?
The FREE BOOKLET give away, and it’s outcrops FREE CD, FREE AUDIO, FREE HALF HOUR COACHING, FREE TRIAL RUN is a method of giving people information is called two-step direct marketing. It has been around for years. And has gained more ground with the Demi-god Seth Godin and his book Permission Marketing!
Why use the Free Giveaway?
You’ve heard it said that the money is in the list? Well the truth is that the money is in the relationship you build with your list!
With this you can give your prospective clients what they want INFORMATION. Then they can make an educated decision and more than 50% of them are going to choose YOU. Because you were the one person who took the time to educate them, now you get to be the person to cash
*You will create a landing page/opt-in page to capture name, email, phone number, physical address.
* Use a guest book system
* Sign up sheet if you are hosting a direct sales home party
Once you deliver your free gift, in essence what you have done is overcome your prospect barriers for buying and now you are in the arena of permission email marketing.
If you are currently collecting names of these type of prospects, good for you. If you're not, you must start. These prospects are qualified people by virtue of the relationship you build with them - you couldn't buy this list of names from anyone. It is very important to your company's continued growth that you collect them.
Good marketing systems are about knowing what it takes to get new clients. A proven system that always works day in and day out.
Permission Based Marketing The Holy Grail Of Marketing That Ensures You Capture Your Customers Attentions Guaranteed - To learn more about this author, visit Patricia Makhulo's Website.
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In an effort to help you in your direct sales marketing and increasing home party sales, I thought I might share with you some simple yet effective marketing techniques that every direct sales rep and home party consultant should have under her/his belt!
What Is Permission Marketing?
Permission Marketing is many things.
It is a method of marketing also known and the 2 Step Direct Sales Marketing Method.
It is also a book written, by the marketing demi-god himself, Seth Godin.
The premise of permission marketing as Mr. Godin expounds is to deliver POWERFUL ADVERTISING THAT IS ANTICIPATED, PERSONAL AND RELEVANT. You can only do so when you have been permitted to do so. In effect it is the difference between rape and consensual sex!
Now before you get offended. Let me explain.
A guy meets a girl that he is particularly interested in. He then asks for her digits and she complies. The guy calls and asks the girl out. She says yes. He wines and dines her, and after a great evening...well if he is worth his weight in gold, we all know what happens next!
Now imagine a different scenario. Guy meets girl, guy fancies girl, guy walks up to girl and tells girls that he wants to F*** her! Girls slaps guy on face and walks away. Guy left to lick his wounds. No pun intended!
The worst case scenario of this brief example is guy sees girls he fancies and helps himself, no consistent obtained. There is resultant trauma and the ill-effects cannot be quantified. Is this really the image you want your business to be associated with?
Likewise many direct sales marketers go about building their businesses much like the guy who bluntly states his objective or worse the guy who by-passes all social cues and goes for gold uninvited.
There are three basic reasons why prospects don't buy from you:
#1 They don't need what you are selling.
#2 They don't believe they have a problem that you can solve
#3 They do not believe what you tell them.
Think about T.V., what is the most annoying this about television? You guessed it, unsolicited sales pitches about products none of us are even remotely interested in purchasing. Most TV shows last all of 30 minutes, but each 7 minutes of pleasurable viewing is interrupted by 10 minutes of commercials and advertisements.
What do most people do when commercial come on? We tune out, mute the TV, text a friend, take a bathroom break. We have learned to ignore the unwelcome guests!
So how do you use permission marketing into your arsenal?
The FREE BOOKLET give away, and it’s outcrops FREE CD, FREE AUDIO, FREE HALF HOUR COACHING, FREE TRIAL RUN is a method of giving people information is called two-step direct marketing. It has been around for years. And has gained more ground with the Demi-god Seth Godin and his book Permission Marketing!
Why use the Free Giveaway?
You’ve heard it said that the money is in the list? Well the truth is that the money is in the relationship you build with your list!
With this you can give your prospective clients what they want INFORMATION. Then they can make an educated decision and more than 50% of them are going to choose YOU. Because you were the one person who took the time to educate them, now you get to be the person to cash
*You will create a landing page/opt-in page to capture name, email, phone number, physical address.
* Use a guest book system
* Sign up sheet if you are hosting a direct sales home party
Once you deliver your free gift, in essence what you have done is overcome your prospect barriers for buying and now you are in the arena of permission email marketing.
If you are currently collecting names of these type of prospects, good for you. If you're not, you must start. These prospects are qualified people by virtue of the relationship you build with them - you couldn't buy this list of names from anyone. It is very important to your company's continued growth that you collect them.
Good marketing systems are about knowing what it takes to get new clients. A proven system that always works day in and day out.
Permission Based Marketing The Holy Grail Of Marketing That Ensures You Capture Your Customers Attentions Guaranteed - To learn more about this author, visit Patricia Makhulo's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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