|
|
Like this article? PLEASE +1 it! |  |
|
Permission Based Marketing: The Holy Grail Of Marketing That Ensures You Capture Your Customers Attentions Guaranteed!
Written by: Patricia MakhuloArticle Overview: In an effort to help you in your direct sales marketing and increasing home party sales, I thought I might share with you some simple yet effective marketing techniques that every direct sales rep and home party consultant should have under her/his belt! What Is Permission Marketing? Permission Marketing is many things. It is a method of marketing also known and the 2 Step Direct Sales Marketing Method. It is also a book written, by the marketing demi-god himself, Seth Godin.
 |
Free Download - Mary Kay Consultant Assitance: Ready, Set, Sell That Mary Kay Cosmetics Inventory By Patricia Makhulo |
Permission Based Marketing: The Holy Grail Of Marketing That Ensures You Capture Your Customers Attentions Guaranteed!
In an effort to help you in your direct sales marketing and increasing home party sales, I thought I might share with you some simple yet effective marketing techniques that every direct sales rep and home party consultant should have under her/his belt!
What Is Permission Marketing?
Permission Marketing is many things.
It is a method of marketing also known and the 2 Step Direct Sales Marketing Method.
It is also a book written, by the marketing demi-god himself, Seth Godin.
The premise of permission marketing as Mr. Godin expounds is to deliver POWERFUL ADVERTISING THAT IS ANTICIPATED, PERSONAL AND RELEVANT. You can only do so when you have been permitted to do so. In effect it is the difference between rape and consensual sex!
Now before you get offended. Let me explain.
A guy meets a girl that he is particularly interested in. He then asks for her digits and she complies. The guy calls and asks the girl out. She says yes. He wines and dines her, and after a great evening...well if he is worth his weight in gold, we all know what happens next!
Now imagine a different scenario. Guy meets girl, guy fancies girl, guy walks up to girl and tells girls that he wants to F*** her! Girls slaps guy on face and walks away. Guy left to lick his wounds. No pun intended!
The worst case scenario of this brief example is guy sees girls he fancies and helps himself, no consistent obtained. There is resultant trauma and the ill-effects cannot be quantified. Is this really the image you want your business to be associated with?
Likewise many direct sales marketers go about building their businesses much like the guy who bluntly states his objective or worse the guy who by-passes all social cues and goes for gold uninvited.
There are three basic reasons why prospects don't buy from you:
#1 They don't need what you are selling.
#2 They don't believe they have a problem that you can solve
#3 They do not believe what you tell them.
Think about T.V., what is the most annoying this about television? You guessed it, unsolicited sales pitches about products none of us are even remotely interested in purchasing. Most TV shows last all of 30 minutes, but each 7 minutes of pleasurable viewing is interrupted by 10 minutes of commercials and advertisements.
What do most people do when commercial come on? We tune out, mute the TV, text a friend, take a bathroom break. We have learned to ignore the unwelcome guests!
So how do you use permission marketing into your arsenal?
The FREE BOOKLET give away, and it’s outcrops FREE CD, FREE AUDIO, FREE HALF HOUR COACHING, FREE TRIAL RUN is a method of giving people information is called two-step direct marketing. It has been around for years. And has gained more ground with the Demi-god Seth Godin and his book Permission Marketing!
Why use the Free Giveaway?
You’ve heard it said that the money is in the list? Well the truth is that the money is in the relationship you build with your list!
With this you can give your prospective clients what they want INFORMATION. Then they can make an educated decision and more than 50% of them are going to choose YOU. Because you were the one person who took the time to educate them, now you get to be the person to cash
*You will create a landing page/opt-in page to capture name, email, phone number, physical address.
* Use a guest book system
* Sign up sheet if you are hosting a direct sales home party
Once you deliver your free gift, in essence what you have done is overcome your prospect barriers for buying and now you are in the arena of permission email marketing.
If you are currently collecting names of these type of prospects, good for you. If you're not, you must start. These prospects are qualified people by virtue of the relationship you build with them - you couldn't buy this list of names from anyone. It is very important to your company's continued growth that you collect them.
Good marketing systems are about knowing what it takes to get new clients. A proven system that always works day in and day out.
Zen and the Best of Them
Network Marketing Explained
Keepers of the Truth
Factoring In Canada
Buzzwords are BS!
|
About the Author: Patricia Makhulo RSS for Patricia's articles - Visit Patricia's website  Click here to visit Patricia's website   Home Party Plan Mistakes |
Related Forum Posts
Re: pitching
- Friendliness is closely related to the concept of "permission marketing" as articulated by Seth Godin. The subtitle of his book says it all:
"Permission Marketing: Turning Strangers into Friends and Friends into Customers."
The old method was "interruption marketing" where you suddenly get an ad in your face whether you want it or not...
Re: My 3 best business books
- 1. Think and Grow Rich - Napoleon Hill
2. The 7 Habits of Highly Effective People - Stephen R. Covey
3. Permission Marketing - Seth Godin
Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl:
[i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom]
Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Anne Barr, Dallas Franchise Consultant
Lesson #3: “Tell ‘em quick and tell ‘em often”
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
9 Steps to Improve Performance
Too Many Sales Reps Are Wimps
The True Cost of Employee Turnover
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.