Tips For Direct Sales Home Party Consultants: 7 Pillars of Success For Your Home Party Business
Tips For Direct Sales Home Party Consultants: 7 Pillars of Success For Your Home Party Business
1) You, Home Party consultant. As an independent direct sales home consultant you are the company representative. People will judge the company by how you conduct yourself and your direct selling business. If you find people are a little resistant to what you have to say, don’t take it personally. I can guarantee they had a bad experience with another direct sales consultant. Now is your chance to build a new relationship.
Home Parties Tip: A home party business is not about the party plan company. A home party business is about the home party consultant.
2). Home Party Plan Company Leadership. Does your company of choice have proven MLM/Network Marketing/Direct Sales Experience? How long have they been in business? Are they ethical? –What about their integrity? Is the company privately held or publicly traded? (If the home party company of choice is publicly traded I hope it is one that Warren Buffet owns e.g., Pampered Chef) Have you actually read their Policies & Procedures? How Many pages? (Less is usually better.) WHY? Because the more paper work the less creativity and options you have. It means your every move will be monitored by the party plan company gate-keepers. You might as well get a job!
Who does it protect? Comp plan set up to favor/protect distributors or company?
Allow 'walk away' income? Loopholes to steal your commissions someday?
LONG TERM focus with a solid foundation, or "get rich quick" mentality? I recently read up on the ‘dead’ Circuit city company. The CEO said that their greatest failure was focusing on short term profits instead of long term value. Is your company of choice has not been in business for 5 years…think again
3) Timing of INDUSTRY and COMPANY
Bill Gates willingly shares his secrets to success, he says:
1. Recognize the future of an industry
2. Take immediate massive action
3. Be at the right place at the right time!
If you can grasp this, success as a home party consultant is all but guaranteed! That said people will never be too young, too thin, too fashionable, too glamorous or too sexy. Any home party plan business surrounding these questions and problems will always be a hit! Run from Startups are to be avoided at all costs. This is what we call trending in the direct sales industry. E.g., once Mary Kay unveiled her company suddenly everyone had a beauty and skin care line you could sell from home. You want to find balance in your choice.
What phase is the Party Plan Company? Formulation? Momentum? Critical Mass? Plateau? Companies in the plateau phase offer more name recognition and less of an opportunity. (Under 5 year or 25 + I’d stay away)
4). TARGET MARKET for your PRODUCTS? Is there huge demand for the home party products you plan on representing? Is the Future bright? Meet Long Term
TRENDS? The BIGGEST mistake people make is by making an emotional decision about their choice to become involved in direct sales. Sure your neighbor who is only a high school graduate jumped into party plan company ABC and made a killing and drives the car of your dreams. That is all well and good. However are you suited to the direct selling business? Is it the right time for you to jump in? More importantly have you identified a market for your product? Want to know why most home party consultants fail? because they found a product but have no one to sell it to. Your first step in succeeding is identifying a market for your product and then
5) Flagship PRODUCT(s) Have to be REMARKABLE Not over-priced CONSUMABLE! Seth Godin, author of the best seller Purple Cow speaks at length on the issue of product remarkablity. He talks about the mundane-ness of a regular black and white cow over a purple cow. A purple cow is remarkable. Remarkable incidentally doesn’t mean good or awesome
remarkable |riˈmärkəbəl|
adjective
worthy of attention; striking
Is your home party product of choice one that will compel other to talk about and thus market for you? This is the essence of word of mouth. Is your product average or top of the line? Your product must be good enough to compel repeat buys and persuade me or any other person to tell a friend or ten about it!
6) Comp Plan should be the least of your worries, but I will discuss it for your benefit. The home party, direct sales and direct selling industry are all victims of the recruitment scam. You see you are paid for volume not the number of recruits you get. Look it this way what benefit is it to enroll 100 people who buy nothing? However if you make get 10 customers, and each buy $100 of products then you have a percentage of $1000 home party sales. The compensation needs to pay the average person fair percentage. Party plan companies reward home party consultants for selling products NOT for recruiting reps. Avoid comp. plan that pay on levels. Volume is quantifiable. Levels is cut throat and breeds the scams and failings that network marketing has a bad reputation. Paying on VOLUME not levels - drives BEHAVIOR in the field. Do you have a break-away plan? I would be cautious and careful. Best 'statistics' to determine comp. plan include
'TAC' Total Avg Commission? 'PTV' Percentage of TOTAL volume ?
7) Training, Education, Experience & Personal Development
Duplication is all well and good. Remember what I said at the beginning a home party plan business is about you. You are the single most important determinant of how successful this home party business. There is no such thing as proven SYSTEMS, UPLINE SUPPORT. The only thing that will help you build a successful business is personal development, training, education and experience. Do you have an Action Plan / Game Plan? It is one that can be taught to others i.e., duplicatable while still leaving room for creativity, innovation and expansion?
Times have changed. Some things that worked just a
few years ago, do not today. Many companies and TEAMS are using outdated
systems and methods. Most people (92+% of population) do not like to sell or be sold.
Are you building a home party business using 8 track methods in an iPod world?
Tips For Direct Sales Home Party Consultants 7 Pillars of Success For Your Home Party Business - To learn more about this author, visit Patricia Makhulo's Website.
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Direct sales and home party businesses are booming. Direct selling is definitely the wave of the future as the world goes the current economic restructuring. With party plan companies blooming on every street corner how do you pick the right home party plan company for you? Do you like jewelry? How about make-up? Perhaps food is your thing, no fashion! Skin-care, that’s it! Seems as long as there are products being made, there is a party plan company selling it. The following are the 7 Pillars for the success of any direct sales home parties consultant.
1) You, Home Party consultant. As an independent direct sales home consultant you are the company representative. People will judge the company by how you conduct yourself and your direct selling business. If you find people are a little resistant to what you have to say, don’t take it personally. I can guarantee they had a bad experience with another direct sales consultant. Now is your chance to build a new relationship.
Home Parties Tip: A home party business is not about the party plan company. A home party business is about the home party consultant.
2). Home Party Plan Company Leadership. Does your company of choice have proven MLM/Network Marketing/Direct Sales Experience? How long have they been in business? Are they ethical? –What about their integrity? Is the company privately held or publicly traded? (If the home party company of choice is publicly traded I hope it is one that Warren Buffet owns e.g., Pampered Chef) Have you actually read their Policies & Procedures? How Many pages? (Less is usually better.) WHY? Because the more paper work the less creativity and options you have. It means your every move will be monitored by the party plan company gate-keepers. You might as well get a job!
Who does it protect? Comp plan set up to favor/protect distributors or company?
Allow 'walk away' income? Loopholes to steal your commissions someday?
LONG TERM focus with a solid foundation, or "get rich quick" mentality? I recently read up on the ‘dead’ Circuit city company. The CEO said that their greatest failure was focusing on short term profits instead of long term value. Is your company of choice has not been in business for 5 years…think again
3) Timing of INDUSTRY and COMPANY
Bill Gates willingly shares his secrets to success, he says:
1. Recognize the future of an industry
2. Take immediate massive action
3. Be at the right place at the right time!
If you can grasp this, success as a home party consultant is all but guaranteed! That said people will never be too young, too thin, too fashionable, too glamorous or too sexy. Any home party plan business surrounding these questions and problems will always be a hit! Run from Startups are to be avoided at all costs. This is what we call trending in the direct sales industry. E.g., once Mary Kay unveiled her company suddenly everyone had a beauty and skin care line you could sell from home. You want to find balance in your choice.
What phase is the Party Plan Company? Formulation? Momentum? Critical Mass? Plateau? Companies in the plateau phase offer more name recognition and less of an opportunity. (Under 5 year or 25 + I’d stay away)
4). TARGET MARKET for your PRODUCTS? Is there huge demand for the home party products you plan on representing? Is the Future bright? Meet Long Term
TRENDS? The BIGGEST mistake people make is by making an emotional decision about their choice to become involved in direct sales. Sure your neighbor who is only a high school graduate jumped into party plan company ABC and made a killing and drives the car of your dreams. That is all well and good. However are you suited to the direct selling business? Is it the right time for you to jump in? More importantly have you identified a market for your product? Want to know why most home party consultants fail? because they found a product but have no one to sell it to. Your first step in succeeding is identifying a market for your product and then
5) Flagship PRODUCT(s) Have to be REMARKABLE Not over-priced CONSUMABLE! Seth Godin, author of the best seller Purple Cow speaks at length on the issue of product remarkablity. He talks about the mundane-ness of a regular black and white cow over a purple cow. A purple cow is remarkable. Remarkable incidentally doesn’t mean good or awesome
remarkable |riˈmärkəbəl|
adjective
worthy of attention; striking
Is your home party product of choice one that will compel other to talk about and thus market for you? This is the essence of word of mouth. Is your product average or top of the line? Your product must be good enough to compel repeat buys and persuade me or any other person to tell a friend or ten about it!
6) Comp Plan should be the least of your worries, but I will discuss it for your benefit. The home party, direct sales and direct selling industry are all victims of the recruitment scam. You see you are paid for volume not the number of recruits you get. Look it this way what benefit is it to enroll 100 people who buy nothing? However if you make get 10 customers, and each buy $100 of products then you have a percentage of $1000 home party sales. The compensation needs to pay the average person fair percentage. Party plan companies reward home party consultants for selling products NOT for recruiting reps. Avoid comp. plan that pay on levels. Volume is quantifiable. Levels is cut throat and breeds the scams and failings that network marketing has a bad reputation. Paying on VOLUME not levels - drives BEHAVIOR in the field. Do you have a break-away plan? I would be cautious and careful. Best 'statistics' to determine comp. plan include
'TAC' Total Avg Commission? 'PTV' Percentage of TOTAL volume ?
7) Training, Education, Experience & Personal Development
Duplication is all well and good. Remember what I said at the beginning a home party plan business is about you. You are the single most important determinant of how successful this home party business. There is no such thing as proven SYSTEMS, UPLINE SUPPORT. The only thing that will help you build a successful business is personal development, training, education and experience. Do you have an Action Plan / Game Plan? It is one that can be taught to others i.e., duplicatable while still leaving room for creativity, innovation and expansion?
Times have changed. Some things that worked just a
few years ago, do not today. Many companies and TEAMS are using outdated
systems and methods. Most people (92+% of population) do not like to sell or be sold.
Are you building a home party business using 8 track methods in an iPod world?
Tips For Direct Sales Home Party Consultants 7 Pillars of Success For Your Home Party Business - To learn more about this author, visit Patricia Makhulo's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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