Home Business Expert: Direct Sales Is An Economic & Recession Proof Business
Home Business Expert: Direct Sales Is An Economic & Recession Proof Business
But before I go into why direct sales is an economic and recession proof business, let us first see what a direct sale is in the first place. Direct sales is a situation where there are independent consultants or sales executives who do not work for the business and yet makes a sale (or works as a sales executive) for the business. This is a great solution for a business (particularly a small one that cannot keep a full time sales executive) because all the business does is offer a commission, and that too only after the sales have been made. So if there are no sales or no revenues, then there is no cost as well.
Now this approach works best no matter what the economic condition – and this is why it is said that direct sale is an economic and recession proof business. For the business it makes a lot of sense, particularly when the economy has taken a down turn. And for the customer too it is good because the independent consultant is actually meeting up with him/her and making an offering after explaining to the person how the product or the service can benefit him/her.
It is this unique approach that makes direct sales an economic and recession proof business. If the prospect can understand the value in the offering and if he/she is need of it then he will become a customer. The problem with selling from a store is that, in many cases there are impulse purchases, and in times of recession, these impulse sales plunge, and when this happens, it is bad news for the store. But with direct sales, this is not the case.
Direct sales is an economic and recession proof business even when the sales executive or the affiliate is reaching the prospect over the telephone. The telephone has become an accepted mode of communication to make an offer and sales can be made over it. So direct sales is an economic and recession proof business, even so when the sale is over the telephone.
Sales is an essential part of any business, and this is true for the home business as well. So as the work from home entrepreneur you should depend on direct sales that much more, because no matter what the economic situation, with direct sales you can have that impact, which is great news for your business enterprise.
Home Business Expert Direct Sales Is An Economic Recession Proof Business - To learn more about this author, visit Nancy Jamison's Website.
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The economy is always an up and down roller coaster ride. There are times when everything is ‘hunky dory’ and the going is great, and then there are downfalls and depression too. These swings in the economy are very normal and they will remain. It is you as the business owner who will have to adjust with the changes and adapt with any change in the market. However did you know that direct sales is an economic and recession proof business? Yes it is true, direct sales is indeed an economic and recession proof business – let me explain.
But before I go into why direct sales is an economic and recession proof business, let us first see what a direct sale is in the first place. Direct sales is a situation where there are independent consultants or sales executives who do not work for the business and yet makes a sale (or works as a sales executive) for the business. This is a great solution for a business (particularly a small one that cannot keep a full time sales executive) because all the business does is offer a commission, and that too only after the sales have been made. So if there are no sales or no revenues, then there is no cost as well.
Now this approach works best no matter what the economic condition – and this is why it is said that direct sale is an economic and recession proof business. For the business it makes a lot of sense, particularly when the economy has taken a down turn. And for the customer too it is good because the independent consultant is actually meeting up with him/her and making an offering after explaining to the person how the product or the service can benefit him/her.
It is this unique approach that makes direct sales an economic and recession proof business. If the prospect can understand the value in the offering and if he/she is need of it then he will become a customer. The problem with selling from a store is that, in many cases there are impulse purchases, and in times of recession, these impulse sales plunge, and when this happens, it is bad news for the store. But with direct sales, this is not the case.
Direct sales is an economic and recession proof business even when the sales executive or the affiliate is reaching the prospect over the telephone. The telephone has become an accepted mode of communication to make an offer and sales can be made over it. So direct sales is an economic and recession proof business, even so when the sale is over the telephone.
Sales is an essential part of any business, and this is true for the home business as well. So as the work from home entrepreneur you should depend on direct sales that much more, because no matter what the economic situation, with direct sales you can have that impact, which is great news for your business enterprise.
Home Business Expert Direct Sales Is An Economic Recession Proof Business - To learn more about this author, visit Nancy Jamison's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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