Home Business Expert: Search Engine Optimization Fundamentals
Home Business Expert: Search Engine Optimization Fundamentals
Here are some fundamentals of the search engine optimization
Keywords
Keywords or key phrases are those terms that people on the Internet enter at the search engines to find your website. So naturally they are very important because you need to be found for the most popular keywords. So keyword research is the first thing that you should do. Do your research and make a list of the most popular keywords that your prospective customers might use to find your website but do not stop at that you will need to create a master database of hundreds of keywords. This is because you will find that the most popular keywords are extremely competitive and achieving a good rank for them is very difficult. So you might have to depend on the next best ones while you keep trying for the top keywords.
Content
Many search engines attach a great deal of importance to content and that is why you will find that those websites that have a lot of content often end up achieving great ranks. But a lot of content is not enough you need to keep changing it or adding new content because this is how you will keep the search engine robots visiting your pages again and again for crawling.
Exchanging links
Exchanging links or link popularity as it is also known as is another powerful way to achieve top ranks. The more the number of incoming links to your website the better will be your PR or Page Rank (Googles way of assuming the importance of a web page), and if you have a high PR your ranks are bound to be good. Search engines believe that an incoming link is a vote of confidence in what you have in that page and so the page is assumed important. Publishing articles in directory websites also lets you get link backs and this is a good way to improve your link popularity.
Meta tags
Optimizing the meta tags, particularly the keyword, description and alt tags also help to a great extent because many search engine robots crawl through these codes as well.
Home Business Expert Search Engine Optimization Fundamentals - To learn more about this author, visit Nancy Jamison's Website.
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Search engine optimization or SEO as it is also popularly referred to, refers to everything you do to improve your websites ranking at the search engines such as Google, Yahoo, MSN and others. Search engine optimization involves two kinds of work on page optimization wherein you are making changes to the pages of your website and off page optimization wherein you are doing other activities that may have got nothing to do with your website as such, but they still end up promoting your ranks.
Here are some fundamentals of the search engine optimization
Keywords
Keywords or key phrases are those terms that people on the Internet enter at the search engines to find your website. So naturally they are very important because you need to be found for the most popular keywords. So keyword research is the first thing that you should do. Do your research and make a list of the most popular keywords that your prospective customers might use to find your website but do not stop at that you will need to create a master database of hundreds of keywords. This is because you will find that the most popular keywords are extremely competitive and achieving a good rank for them is very difficult. So you might have to depend on the next best ones while you keep trying for the top keywords.
Content
Many search engines attach a great deal of importance to content and that is why you will find that those websites that have a lot of content often end up achieving great ranks. But a lot of content is not enough you need to keep changing it or adding new content because this is how you will keep the search engine robots visiting your pages again and again for crawling.
Exchanging links
Exchanging links or link popularity as it is also known as is another powerful way to achieve top ranks. The more the number of incoming links to your website the better will be your PR or Page Rank (Googles way of assuming the importance of a web page), and if you have a high PR your ranks are bound to be good. Search engines believe that an incoming link is a vote of confidence in what you have in that page and so the page is assumed important. Publishing articles in directory websites also lets you get link backs and this is a good way to improve your link popularity.
Meta tags
Optimizing the meta tags, particularly the keyword, description and alt tags also help to a great extent because many search engine robots crawl through these codes as well.
Home Business Expert Search Engine Optimization Fundamentals - To learn more about this author, visit Nancy Jamison's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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