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Home Business Expert: Search Engine Optimization Fundamentals
Written by: Nancy JamisonArticle Overview: Search engine optimization involves two kinds of work on page optimization wherein you are making changes to the pages of your website and off page optimization wherein you are doing other activities that may have got nothing to do with your website as such, but they still end up promoting your ranks.
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Home Business Expert: Search Engine Optimization Fundamentals
Search engine optimization or SEO as it is also popularly referred to, refers to everything you do to improve your websites ranking at the search engines such as Google, Yahoo, MSN and others. Search engine optimization involves two kinds of work on page optimization wherein you are making changes to the pages of your website and off page optimization wherein you are doing other activities that may have got nothing to do with your website as such, but they still end up promoting your ranks.
Here are some fundamentals of the search engine optimization
Keywords
Keywords or key phrases are those terms that people on the Internet enter at the search engines to find your website. So naturally they are very important because you need to be found for the most popular keywords. So keyword research is the first thing that you should do. Do your research and make a list of the most popular keywords that your prospective customers might use to find your website but do not stop at that you will need to create a master database of hundreds of keywords. This is because you will find that the most popular keywords are extremely competitive and achieving a good rank for them is very difficult. So you might have to depend on the next best ones while you keep trying for the top keywords.
Content
Many search engines attach a great deal of importance to content and that is why you will find that those websites that have a lot of content often end up achieving great ranks. But a lot of content is not enough you need to keep changing it or adding new content because this is how you will keep the search engine robots visiting your pages again and again for crawling.
Exchanging links
Exchanging links or link popularity as it is also known as is another powerful way to achieve top ranks. The more the number of incoming links to your website the better will be your PR or Page Rank (Googles way of assuming the importance of a web page), and if you have a high PR your ranks are bound to be good. Search engines believe that an incoming link is a vote of confidence in what you have in that page and so the page is assumed important. Publishing articles in directory websites also lets you get link backs and this is a good way to improve your link popularity.
Meta tags
Optimizing the meta tags, particularly the keyword, description and alt tags also help to a great extent because many search engine robots crawl through these codes as well.
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Related Forum Posts
What Do You Want To Be Taught?
- Hi,
My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO).
What do you want to be taught on?
Jeff
Re: Search Engine Optimization
- If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me?
- Search Engine Optimization (SEO) could be compared to a big popularity contest:
A High School Computer Geek and a High School Football Captain who are trying to promote a party.
The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for.
The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay.
One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content?
Search Engine Optimization (SEO) is determining this perfect & effective way to do this.
Jeff
Re: How do I engage seo works to be done for my site?
- I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online
- Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.
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