Home Business Expert: Testimonials, Your Secret Sales Force
The value of testimonials is tremendous and this is why you will find that those websites that are successful almost always has them. The fact is, all of us say good words about ourselves, about the services we offer and the products that are on display. But most websites on the Internet face a credibility problem where everything they have to say is taken with a pinch of salt by the prospective customer. In this situation what your actual customers are saying has a great effect as people tend to believe those like them who have been customers themselves and have tried the company. Yes, testimonials often have a great impact and can push up the sales. Credibility indicators such as testimonials can lead to a higher conversion rate. This is why it is said that testimonials can be your secret sales force'.
The main problem with online shopping is that on the Internet, people cannot touch anything, and nor can they have a feel of a product. The only thing that they can do is see their pictures and read the descriptions. This is why they hesitate when making a purchase they would rather buy it from an offline store but still visit websites because it is convenient to do so. Thus, if there are testimonials where the users are actually saying good things and about their user experiences, then it definitely helps.
But the testimonials need to be well written and not something simple like this "I have used this product and I liked it Thank You". Customers want to know whether the product is good or not and whether it delivers what it promises, but they want to know much more too. Such as whether the company selling it is reliable, are there any money back guarantees and whether the company honors these guarantees or not, whether the product reaches on time or not and lastly, is the customer service department functional, helpful and prompt.
So you should request your happy customers to write testimonials that are more detailed, offer value propositions and speak of personal experiences. And if they cannot do so, you may even write them yourself and send them over to the customers for their approval.
There are those websites that also publish audio and video testimonials and many believe that these ones have more credibility as visitors can actually see happy customers speaking or hear them.
But in whichever way you may publish the testimonials, you can expect them to work as your secret sales force. That is why they are so popular on the Internet.