3 Rock Solid Online Video Marketing Strategies
It's well known that online video marketing is incredibly popular these days. Almost every internet marketer is either already doing it or planning to jump on the bandwagon soon. If you don't believe me just go look at a few product sales pages right now, or some popular internet business blogs, or discussions on your favorite online marketing forum. You could also check out a little site you might have heard of called YouTube. Okay, I think you get the point!
There are marketing videos all over YouTube and all the other major video sharing sites. And just as with guest blogging, social networking, article marketing, and other popular traffic generation strategies; video marketing can make you a lot of money if you do it correctly. This post is going to provide you with three online video marketing tips that you can use to become a rockstar of the industry.
One of the most important things to remember is... You need to be outrageous! People aren't interested in watching (or sharing) a boring video of you sitting at your desk talking about the hottest new internet marketing trend. You need to catch and keep their attention, and give them a reason to share it with their social network. So you want to do something that's original and off the wall to be different from everyone else creating marketing videos.
The next tip is to not be super cheap. Yes, I know there are some decent free solutions out there for making videos. But your videos are going to seem amateurish and not look as good if you use them. You don't have to spend a fortune on equipment or software but if you're going to be a video marketer, you might as well do it right. At the very least you should get a high quality camera, a good microphone, proper lighting, and great editing software.
Last but not least, you should script your videos. Chances are you aren't a professional actor, or even a very good one. Maybe you are but the vast majority of internet marketers are not, so this online video marketing tip is for them. Therefore, you can't just step in front of the camera and totally wing it. If you do that you will make tons of mistakes and your video will suck. So, script out what you want to say/do and rehearse it until you have it just right. Don't hit record until you know what you're going to say and are ready to go. But also remember not to simply read your script or your video will be super boring.
Alright, that pretty much covers it. If you want to become an online video marketing rockstar you need to concentrate on being original, entertaining, finding the right equipment, and scripting out your videos beforehand. Doing this will ensure they turn out much more professional and end up getting you a lot more traffic, which will make you tons more money from your internet business.