Branding Yourself for Online Business Success
Branding Yourself for Online Business Success
Let's look at what may very well be one of the most well known "brands" in the world of online business and internet marketing in general. I am talking about the "Rich Jerk" as he likes to be called. He's not as big of a name today as he was when he first rose to stardom but it's hard to argue the impact he's made on internet marketing. His "I'm better than you and I know it" style was pretty bold at the time.
He held nothing back, insulted his site visitors, and basically told you that if you weren't going to listen to his methods of making money online you should just leave his site and never come back. He wanted nothing to do with you unless you were set on buying his product. Did it work? I'd say it did because he made a ton of money and built a huge name for himself. However, how many people did he ultimately drive away by branding himself in such a way?
You see, branding is all fine and dandy, but you have to remember that the brand you choose is going to follow you for life. Once the Rich Jerk chose to pass himself off as a complete and total jerk, there was no turning back. Imagine if one day he decided he doesn't like being branded that way so he said, "I'm sorry for being so rude. Here is my new nice and kind personality." Would anyone buy it? I doubt it. And, for that matter, how many people would be confused and not know which of his "brands" are really how he is? So once you choose a brand for yourself, whatever that brand may be, understand that it will be with you for life.
Therefore, it is very important to do a lot of thinking when it comes to choosing how you want to brand yourself and your online business. Do you want to be known as the nice guy next door whom everybody can feel comforting asking for help, or are you the expert who is smarter than everyone else in the world? Are you going to be arrogant or humble? Every decision that you make will attract certain prospects and push away others. No, you can't please everybody, so don't even try. Instead, just be true to who you are... or at least who you want to brand yourself to be.
To summarize, branding can very well differentiate you from the rest of the pack and help your online business succeed. Or it can be your downfall and keep you from succeeding if you're not careful.
Branding Yourself for Online Business Success - To learn more about this author, visit Trent Brownrigg's Website.
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A question that gets asked all the time is how important branding is to online business success. Is branding really even all that important? Can you build a successful online business without branding yourself? Well, everybody has their own opinion on this topic, and I certainly think that branding yourself doesn't hurt. Think about it, if prospects have a way of identifying with you, via your brand, it should help you to make more sales. But is it crucial to online business success? This article is going to take a slightly different look at branding that you might not have seem before... by playing devil's advocate, so to speak.
Let's look at what may very well be one of the most well known "brands" in the world of online business and internet marketing in general. I am talking about the "Rich Jerk" as he likes to be called. He's not as big of a name today as he was when he first rose to stardom but it's hard to argue the impact he's made on internet marketing. His "I'm better than you and I know it" style was pretty bold at the time.
He held nothing back, insulted his site visitors, and basically told you that if you weren't going to listen to his methods of making money online you should just leave his site and never come back. He wanted nothing to do with you unless you were set on buying his product. Did it work? I'd say it did because he made a ton of money and built a huge name for himself. However, how many people did he ultimately drive away by branding himself in such a way?
You see, branding is all fine and dandy, but you have to remember that the brand you choose is going to follow you for life. Once the Rich Jerk chose to pass himself off as a complete and total jerk, there was no turning back. Imagine if one day he decided he doesn't like being branded that way so he said, "I'm sorry for being so rude. Here is my new nice and kind personality." Would anyone buy it? I doubt it. And, for that matter, how many people would be confused and not know which of his "brands" are really how he is? So once you choose a brand for yourself, whatever that brand may be, understand that it will be with you for life.
Therefore, it is very important to do a lot of thinking when it comes to choosing how you want to brand yourself and your online business. Do you want to be known as the nice guy next door whom everybody can feel comforting asking for help, or are you the expert who is smarter than everyone else in the world? Are you going to be arrogant or humble? Every decision that you make will attract certain prospects and push away others. No, you can't please everybody, so don't even try. Instead, just be true to who you are... or at least who you want to brand yourself to be.
To summarize, branding can very well differentiate you from the rest of the pack and help your online business succeed. Or it can be your downfall and keep you from succeeding if you're not careful.
Branding Yourself for Online Business Success - To learn more about this author, visit Trent Brownrigg's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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