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How to Increase Your Link Building Success

Guest post by: Trent Brownrigg

Article Overview: Tips for using anchor text correctly to increase your rankings when building backlinks to your website.

How to Increase Your Link Building Success

Everyone knows that link building is an extremely important part of getting high search engine rankings and creating a successful online business. When you begin working on getting backlinks for your site, you will certainly come across the term "anchor text" almost immediately. You might wonder what that means and why it's important. I am going to explain that for you here so you don't have to wonder anymore.

Anchor text is the words that you see on a link. For example, a regular link looks like this -- yourwebsitesdomain(dot)com -- but an anchored link looks like this -- Your Keyword Phrase -- those words would be linked to the URL. They both go to the same place but one of them is a straight link and the other one is "anchored" with text.

When building backlinks your anchor text is very important because search engines connect your website with those words and rank you for them. So, if your website teaches people how to start a home business, you might use anchors such as... home business, home based business, online business, start a business, work at home, and others related to those. This helps boost your search engine rankings for those phrases.

It is very important to use your main keyword phrase(s) as your anchor text on links as much as possible because you want your website to rank highly for those keywords. And doing this simple thing will help more than anything with your rankings. You will include your anchor text on links in your author bio boxes in articles, signature in forums, link exchanges, blog comments (where allowed), guest posts, backlink services, and all your other link building activities whenever possible. It's not always possible to use anchor text so sometimes you must simply put a regular link.

However, you do need to be sure to change anchor text regularly so all your links aren't exactly the same. Use slight variations of your main keyword phrase and other related phrases quite a bit. This is very important because it is not natural if all your anchors are the same. And you want your link building efforts to be as natural as possible. If other people were simply linking to your site because they liked it (naturally), they wouldn't all use the exact same anchor text. There would be many variations of it, and often times no anchor would be used at all.

You should vary all of the search terms you want to be connected with your site so it eventually ranks highly for all of them. Of course, you also need to optimize your actual site for those keywords. Only use anchors texts that are related to what your websites content is actually about. You should also point anchored links to inner pages of your site when appropriate, not just the home page.

Using anchor text correctly when building links will greatly increase your online business success by giving you higher search engine rankings, more traffic, and ultimately more money. Use them wisely and effectively!

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Article Tags: backlinks, internet marketing, link building, seo
Referred by: http://www.cyns-home-biz.com



Related Forum Posts
Re: Using Craigslist SEO to Promote Your Website - [quote:372g7ueu]2) Trent: could you explain more about building solid backlinks? What constitutes as solid? Do you go to relevant articles and try to set up a link to your content that relates to that topic?[/quote:372g7ueu] Article marketing Guest blogging Blog commenting Link exchanges Directories Forums Link wheels Social bookmarking Link bait Quality content Also, you want your links to be keyword anchored if at all possible. Links from sites relevant to yours are better too.
Type of business with building - If you owned a building and Wal-Mart was opening its doors across the street in a previously unoccupied area (along with 12-14 small shops), what type of business would you start? Here are the considerations: 1. Money is a non-factor 2. Building is fairly large (10,000) square feet 3. Building is on the corner of a busy intersection (about to get much busier)
Re: How to do Link Building? - Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings. What happens to all those Wavers that think [i:1otfkny0]Getting Links = SEO[/i:1otfkny0] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on "links=seo". When that goes away, the Wavers have zero to hold on to. What will happen to the way search algorithms score links is already happening. The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn't count, and placing more emphasis on trusted links. And the trust and juice given by those links is then verified by elements like user data, domain age, and other relatively hard-to-spoof factors. toddbeld
Re: Search Engine Optimization - simply trying your hand at doing it yourself :- Directory Submissions - targeted links at high PR directories Blog and Forum Postings - to high PR and frequently crawled sites Social Bookmarking Classified Ads Article Marketing - submit to high PR directories, could also serve as link baits Link Exchange - with relevant sites authority sites Link Baits - for organic linking
2007 Goals - My yearly goals for December 2007: 1. Add 10-15 new "ideal" clients to our client roster 2. Increase revenues by $500,000 3. Average at least 1 paid speaking engagement per month.


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