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Guest post by: Russell Webb Become an Author

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As most business owners will agree, logo mats create another great opportunity to market their unique brand-name. The mat industry has heeded the call by addressing every possible need. Save time by reviewing this summary of what's hot and what's not.

The logo mat industry has seen phenomenal growth in the past decade. This is in large part due to technological advances that have paved the way to newer and more cost effective product lines. Now you have choices ranging from gorgeous thick plush logo carpets to heavy duty rubber outdoor mats, and lighter weight printed mats.

The challenge for most consumers is having the time to research these various options. Let’s shed some light on the subject to see if we can save you a few moments of your precious time. I’ll start with the high-end products and wrap it up with the lower budget items (rated most $$$ to least $).

Plush Logo Carpets – The elegance of a thick plush carpet with a logo inset can really make a statement. Materials range from shorter commercial grade 36 oz carpet on up to the heavier residential grade 90 oz carpet. Sometimes the logo details can be hand-carved to create a 3D effect. Ideal for Corporate Lobbies, Tradeshows, and Special Events. $$$

Digitally Printed Carpet – now it’s possible to capture photo quality images and have a digital print applied - inkjet fashion - on to a short looped commercial grade carpet and some cut pile carpets. Still in its infancy stages, this technology promises to lead the way into some fascinating directions. This product is good for short term events like tradeshows. $$$

Indoor / Outdoor Mats – These medium to heavy duty mats have a wide range of uses. These mats are made from a more substantial Nitril Rubber or polypropylene / plastic. They are machine made and may also feature an anti-fatigue closed cell construction that is perfect for warehouse facilities and other industrial applications. Ideal for heavy traffic areas. $$

Tufted Printed Mats – This is the ubiquitous printed mat that you see in the retail sector, in gas stations, supermarkets, and convenience stores everywhere. These are designed for heavy traffic and overall abuse from the general public. The main purpose is to collect dirt, moisture and grime before entering the building. Ideal for retail locations with lots of traffic and wet weather conditions. $

A look into the future: we’re seeing some progress into more luminescent applications of logos and carpet, specifically the addition of lighting effects within the carpet itself. The effects can be impressive in subdued lighting. I can imagine some creative applications when these products finally enter into the mainstream.

There are a few dozen online sources for all of these mat products. When you’re ready to get some quotes, it’s recommended to measure your space and determine how many mats you’ll need, the sizes, and finally have your logo ready in digital form. You can email this direct to the merchant and receive a quote same day or usually within 24 hrs.

As you can see, there is a broad selection of possibilities to choose from, all with different features and benefits. Here is a quick recap: higher quality commercial grade carpeting is fine for indoor lobbies & tradeshows, industrial grade rubber mats are used outdoors and in high traffic areas, and finally the cheaper printed versions are also designed for heavy foot traffic and the collection of dirt and moisture.

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