Promotional Products - Custom Logo Mats - The Insiders Guide
Promotional Products - Custom Logo Mats - The Insiders Guide
The logo mat industry has seen phenomenal growth in the past decade. This is in large part due to technological advances that have paved the way to newer and more cost effective product lines. Now you have choices ranging from gorgeous thick plush logo carpets to heavy duty rubber outdoor mats, and lighter weight printed mats.
The challenge for most consumers is having the time to research these various options. Let’s shed some light on the subject to see if we can save you a few moments of your precious time. I’ll start with the high-end products and wrap it up with the lower budget items (rated most $$$ to least $).
Plush Logo Carpets – The elegance of a thick plush carpet with a logo inset can really make a statement. Materials range from shorter commercial grade 36 oz carpet on up to the heavier residential grade 90 oz carpet. Sometimes the logo details can be hand-carved to create a 3D effect. Ideal for Corporate Lobbies, Tradeshows, and Special Events. $$$
Digitally Printed Carpet – now it’s possible to capture photo quality images and have a digital print applied - inkjet fashion - on to a short looped commercial grade carpet and some cut pile carpets. Still in its infancy stages, this technology promises to lead the way into some fascinating directions. This product is good for short term events like tradeshows. $$$
Indoor / Outdoor Mats – These medium to heavy duty mats have a wide range of uses. These mats are made from a more substantial Nitril Rubber or polypropylene / plastic. They are machine made and may also feature an anti-fatigue closed cell construction that is perfect for warehouse facilities and other industrial applications. Ideal for heavy traffic areas. $$
Tufted Printed Mats – This is the ubiquitous printed mat that you see in the retail sector, in gas stations, supermarkets, and convenience stores everywhere. These are designed for heavy traffic and overall abuse from the general public. The main purpose is to collect dirt, moisture and grime before entering the building. Ideal for retail locations with lots of traffic and wet weather conditions. $
A look into the future: we’re seeing some progress into more luminescent applications of logos and carpet, specifically the addition of lighting effects within the carpet itself. The effects can be impressive in subdued lighting. I can imagine some creative applications when these products finally enter into the mainstream.
There are a few dozen online sources for all of these mat products. When you’re ready to get some quotes, it’s recommended to measure your space and determine how many mats you’ll need, the sizes, and finally have your logo ready in digital form. You can email this direct to the merchant and receive a quote same day or usually within 24 hrs.
As you can see, there is a broad selection of possibilities to choose from, all with different features and benefits. Here is a quick recap: higher quality commercial grade carpeting is fine for indoor lobbies & tradeshows, industrial grade rubber mats are used outdoors and in high traffic areas, and finally the cheaper printed versions are also designed for heavy foot traffic and the collection of dirt and moisture.
Promotional Products Custom Logo Mats The Insiders Guide - To learn more about this author, visit Russell Webb's Website.
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As most business owners will agree, logo mats create another great opportunity to market their unique brand-name. The mat industry has heeded the call by addressing every possible need. Save time by reviewing this summary of what's hot and what's not.
The logo mat industry has seen phenomenal growth in the past decade. This is in large part due to technological advances that have paved the way to newer and more cost effective product lines. Now you have choices ranging from gorgeous thick plush logo carpets to heavy duty rubber outdoor mats, and lighter weight printed mats.
The challenge for most consumers is having the time to research these various options. Let’s shed some light on the subject to see if we can save you a few moments of your precious time. I’ll start with the high-end products and wrap it up with the lower budget items (rated most $$$ to least $).
Plush Logo Carpets – The elegance of a thick plush carpet with a logo inset can really make a statement. Materials range from shorter commercial grade 36 oz carpet on up to the heavier residential grade 90 oz carpet. Sometimes the logo details can be hand-carved to create a 3D effect. Ideal for Corporate Lobbies, Tradeshows, and Special Events. $$$
Digitally Printed Carpet – now it’s possible to capture photo quality images and have a digital print applied - inkjet fashion - on to a short looped commercial grade carpet and some cut pile carpets. Still in its infancy stages, this technology promises to lead the way into some fascinating directions. This product is good for short term events like tradeshows. $$$
Indoor / Outdoor Mats – These medium to heavy duty mats have a wide range of uses. These mats are made from a more substantial Nitril Rubber or polypropylene / plastic. They are machine made and may also feature an anti-fatigue closed cell construction that is perfect for warehouse facilities and other industrial applications. Ideal for heavy traffic areas. $$
Tufted Printed Mats – This is the ubiquitous printed mat that you see in the retail sector, in gas stations, supermarkets, and convenience stores everywhere. These are designed for heavy traffic and overall abuse from the general public. The main purpose is to collect dirt, moisture and grime before entering the building. Ideal for retail locations with lots of traffic and wet weather conditions. $
A look into the future: we’re seeing some progress into more luminescent applications of logos and carpet, specifically the addition of lighting effects within the carpet itself. The effects can be impressive in subdued lighting. I can imagine some creative applications when these products finally enter into the mainstream.
There are a few dozen online sources for all of these mat products. When you’re ready to get some quotes, it’s recommended to measure your space and determine how many mats you’ll need, the sizes, and finally have your logo ready in digital form. You can email this direct to the merchant and receive a quote same day or usually within 24 hrs.
As you can see, there is a broad selection of possibilities to choose from, all with different features and benefits. Here is a quick recap: higher quality commercial grade carpeting is fine for indoor lobbies & tradeshows, industrial grade rubber mats are used outdoors and in high traffic areas, and finally the cheaper printed versions are also designed for heavy foot traffic and the collection of dirt and moisture.
Promotional Products Custom Logo Mats The Insiders Guide - To learn more about this author, visit Russell Webb's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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