Russell Webb Articles

Work at Home as a Custom Rug-Maker - Click To Read Article
As a Custom Rug-Maker, I have operated out of my garage as well as a light industrial workshop. Let's take a closer inside look at working from home as a custom rug fabricator. Ok, first things first: it's time to clear out that garage and have a garage sale. The hour has come to rid yourself of all those dusty treasures that you've been stashing away for years. Here's the logic: Why not generate some income with this space?

Seven Marketing Strategies to Attract the Affluent Buyer - Click To Read Article
The affluent community has grown over 20% since the early 1990s. In the U.S. alone, luxury is a $400 billion market. Recent studies estimate that it will grow at a rate of 15% a year and will become a $1 trillion market by 2010. So how can you market your services to the affluent consumer? Here are seven marketing strategies to help you attract this smart and savvy shopper.

Promotional Products - Custom Logo Mats - The Insiders Guide - Click To Read Article
As most business owners will agree, logo mats create another great opportunity to market their unique brand-name. The mat industry has heeded the call by addressing every possible need. Save time by reviewing this summary of what's hot and what's not.

Marketing to Wealthy Consumers - 3 Marketing Strategies That Work - Click To Read Article
Marketing your products and services to wealthy consumers doesn't have to be a mystery. Do you have a service that attracts these wealthy buyers? Does your product have the built-in quality factor that this demographic desires? Will your service make them look good?

Exquisite Logo Rugs - 5 Unique Marketing Applications - Click To Read Article
There are times when you need a little extra punch. Brand identity is integral to any marketing strategy. A classy looking rug with your logo is another opportunity to create a valuable first impression of your brand name. Here are the top 5 applications.

Decorative Rugs for Home Interiors - Click To Read Article
Identifying a theme for your room is the fun part. The bigger challenges are all in the details. For example, how do you find the accessories, fabrics, furnishings and decorative rugs? More and more of us are searching online for our solutions these days, and for good reasons - there are a lot of choices out there!

Custom Rugs and Carpets - 8 Tips Before You Buy - Click To Read Article
Buying a custom ordered product always has a small amount of risk involved. After all, most custom products require the buyer to take a leap of faith because they are going to buy something sight unseen. This does apply to custom rug making as well. You can minimize the risks by educating yourself and prepare yourself with proper planning. Here are 8 important tips:

Corporate Art Tapestries - Click To Read Article
Imagine a colorful wall tapestry fabricated from plush broadloom carpet. The corporate art world is abuzz with stunning examples of ornate carpet sculptured tapestries that defy a simple description. These broadloom tapestries can feature 3-d like depth and reflect current carpet sculpture techniques that have never been seen before. How are the Tapestries produced?


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